{ "name": "Medplum", "slug": "medplum", "domain": "https://www.medplum.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "body" }, { "family": "Roboto", "role": "unknown" }, { "family": "Noto Sans", "role": "unknown" }, { "family": "Ubuntu", "role": "unknown" }, { "family": "Cantarell", "role": "unknown" } ], "colors": { "primary": "#9C36B5", "secondary": "#EDDEFF", "accent": "#9C36B5", "background": "#666666", "textPrimary": "#666666", "link": "#868E96" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "Poppins" }, "fontStacks": { "heading": [ "Poppins", "sans-serif" ], "body": [ "Poppins", "sans-serif" ], "paragraph": [ "Poppins", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "40px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "buttonPrimary": { "background": "#9C36B5", "textColor": "#FFFFFF", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#343A40", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(229, 219, 255, 0.5) 0px 8px 16px 0px, rgba(229, 219, 255, 0.75) 0px -1px 16px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201060%20230%22%20width%3D%22120%22%20height%3D%2226%22%20class%3D%22logoImage_r4eb%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M84%2056c-3-15-15-24-23-28l5-10c8%202%2014%208%2020%2014%200-12%201-16%205-21%208-9%2013-9%2041-9%200%207%201%2018-3%2024-7%209-16%207-41%208%205%208%207%2014%208%2022%2036-24%2074-7%2074%2039%200%2042-40%2083-80%2083s-80-41-80-83c0-46%2038-63%2074-39m-3%2043H65c-4%200-7%203-7%207v4c0%204%203%207%207%207h16v16c0%204%203%207%207%207h4c4%200%207-3%207-7v-16h16c4%200%207-3%207-7v-4c0-4-3-7-7-7H99V83c0-4-3-7-7-7h-4c-4%200-7%203-7%207z%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M236.4%20178V34h21.7l49.7%20102%2049.8-102h21.7v144H357V85.8L312.8%20178h-9.6L259%2085.8V178z%22%20aria-label%3D%22M%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M446.7%20180.9a57%2057%200%200%201-28.8-7.1%2050.5%2050.5%200%200%201-19.4-19.8c-4.6-8.3-7-18-7-28.9a64%2064%200%200%201%207-30.6A49.2%2049.2%200%200%201%20417.2%2074c8-4.8%2017.4-7.2%2028-7.2a46.4%2046.4%200%200%201%2046%2030%2075.8%2075.8%200%200%201%204.3%2033.8h-23.9v-9c0-11.6-2-20.2-6.2-25.6-4-5.4-10.5-8-19.2-8-9.9%200-17.2%203-21.9%209.1-4.8%206-7.2%2015-7.2%2026.7%200%2011%202.4%2019.4%207.2%2025.4q7.2%209%2021%209c5.8%200%2011-1.3%2015.2-4a26%2026%200%200%200%2010-11.4l23.7%207.2a47.7%2047.7%200%200%201-19.1%2022.7c-8.5%205.4-18%208-28.4%208zm-37.2-50.3v-18.2h74.2v18.3z%22%20aria-label%3D%22e%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M556.8%20180.9c-9.9%200-18.5-2.5-26-7.5a49.6%2049.6%200%200%201-17.2-20.5%2066%2066%200%200%201-6.2-29c0-11%202-20.7%206.2-29.1A46.9%2046.9%200%200%201%20557.8%2067a42.6%2042.6%200%200%201%2041.6%2027.8%2075.5%2075.5%200%200%201%205.3%2029.2c0%2010.7-1.8%2020.3-5.3%2029-3.6%208.6-9%2015.4-16.1%2020.4-7.2%205-16%207.5-26.5%207.5m3.7-21.6c6.5%200%2011.7-1.5%2015.6-4.4%204-3%206.8-7.2%208.7-12.5a55.8%2055.8%200%200%200%202.7-18.4c0-7.2-.9-13.3-2.7-18.6a26.6%2026.6%200%200%200-8.5-12.4q-6-4.5-15-4.5a25.6%2025.6%200%200%200-25.3%2017.7%2050%2050%200%200%200-3%2017.8%2052%2052%200%200%200%203%2018c2%205.2%205%209.5%209%2012.6s9.2%204.7%2015.5%204.7m27%2018.6v-75.7h-3V34h24.3v144Z%22%20aria-label%3D%22d%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M675.5%20181a44.8%2044.8%200%200%201-26.4-7.5%2045.5%2045.5%200%200%201-16-20.5%2075%2075%200%200%201-5.4-29c0-10.9%201.8-20.6%205.4-29.2A47%2047%200%200%201%20649%2074.4c7-5%2015.7-7.5%2026-7.5a46.2%2046.2%200%200%201%2043.8%2027.9%2066.1%2066.1%200%200%201%206.2%2029.1q0%2016.2-6%2029.1a50%2050%200%200%201-17.2%2020.5%2045%2045%200%200%201-26%207.5zm-52%2045V70h21.3v75.6h3v80.2zm48.4-66.6a24%2024%200%200%200%2015.4-4.8c4.1-3.1%207.1-7.4%209-12.7a52%2052%200%200%200%203-18q0-9.75-3-17.7c-2-5.5-5-9.7-9.2-12.8a25.5%2025.5%200%200%200-16-4.9%2024%2024%200%200%200-15%204.6%2025%2025%200%200%200-8.6%2012.3%2058%2058%200%200%200-2.7%2018.5c0%207%201%2013.2%202.7%2018.5a26%2026%200%200%200%208.7%2012.5c4%203%209.2%204.5%2015.8%204.5z%22%20aria-label%3D%22p%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M737.3%20178V34h24v144z%22%20aria-label%3D%22l%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M818.3%20180.2c-8%200-14.5-1.3-19.7-4a34.5%2034.5%200%200%201-12.4-10.2%2049.5%2049.5%200%200%201-7-13.2%2074.1%2074.1%200%200%201-3.4-23.4V69.2h24.5v51.9c0%203.3.2%207%20.7%2011.2.4%204.2%201.5%208.2%203.1%2012%201.8%203.9%204.3%207%207.6%209.4a23%2023%200%200%200%2013.8%203.8q4.5%200%209-1.5c4.5-1.5%205.7-2.8%208-5.1%202.6-2.5%204.6-5.9%206-10%201.5-4.4%202.2-9.8%202.2-16.4l14.3%206.2c0%209.2-1.8%2017.5-5.3%2025a42%2042%200%200%201-15.8%2017.8%2046%2046%200%200%201-25.6%206.7m35.3-3.2v-33.5h-3V69.2H875v108Z%22%20aria-label%3D%22u%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1020.5%20177.3v-65.7q0-11-5.4-17.2-5.5-6.4-14.9-6.4-6%200-10.5%202.8-4.5%202.6-7.2%207.8-2.7%205-2.7%2012.1l-10.7-6.3q0-11.1%205-19.7%205.2-8.5%2014-13.3%208.8-4.9%2019.6-4.9%2017.9%200%2027.3%2010.9%209.7%2010.6%209.7%2028.2v71.6zm-129.8%200v-108H912v33.4h3v74.4zm65.1%200V112q0-11.2-5.5-17.5-5.5-6.4-15-6.4-9.2%200-14.8%206.4-5.5%206.3-5.5%2016.3l-10.9-7.2q0-10.4%205.4-18.8%205-8.4%2014-13.2%208.8-5%2019.8-5%2012.1%200%2020.2%205.3%208.2%205.1%2012.1%2014%204.2%208.9%204.2%2020v71.4z%22%20aria-label%3D%22m%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.medplum.com/favicon.ico", "ogImage": "https://www.medplum.com/img/medplum-og-cover-image.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Medplum'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a Demo", "reasoning": "Button #1 'Book a Demo' uses the brand color #9C36B5, which is vibrant and action-oriented, making it the primary CTA." }, "secondary": { "index": 0, "text": "See Documentation", "reasoning": "Button #0 'See Documentation' has a different background color (#FFFFFF) and serves a supportive role, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Medplum'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/75e7961969.webp", "alt": "PlumCon 2025 - Materials & Agenda | Medplum", "source_url": "https://www.medplum.com/blog/plumcon-2025-materials", "image_url": "https://www.medplum.com/assets/images/plumcon-2025-4-93476dc76c59097c25d4c7777ebc3bd1.jpg", "width": 5712, "height": 4284, "bytes": 3202583, "query": "site:medplum.com", "query_suffix": "site:medplum.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/e40386102a.webp", "alt": "Blog | Medplum", "source_url": "https://www.medplum.com/blog", "image_url": "https://github.com/everett-williams.png", "width": 460, "height": 460, "bytes": 18853, "query": "site:medplum.com blog", "query_suffix": "site:medplum.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/f9bdf82adf.webp", "alt": "Medplum", "source_url": "https://www.medplum.com/", "image_url": "https://www.medplum.com/img/provider/medplum-provider-app-cover-image.webp", "width": 4320, "height": 2700, "bytes": 259250, "query": "site:medplum.com", "query_suffix": "site:medplum.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/b8e50c20e6.webp", "alt": "Medplum Year in Review 2025 | Medplum", "source_url": "https://www.medplum.com/blog/2025-year-in-review-medplum", "image_url": "https://www.medplum.com/assets/images/2025-in-review-6d8ddeed047fb6dccdc8cc3d39ee8a11.png", "width": 2400, "height": 3936, "bytes": 494426, "query": "site:medplum.com", "query_suffix": "site:medplum.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/b6bbc1aa8c.webp", "alt": "FHIR + AI for Life Sciences | Medplum", "source_url": "https://www.medplum.com/blog/fhir-ai-for-life-sciences", "image_url": "https://i.ytimg.com/vi/akAtxHFPrX8/maxresdefault.jpg", "width": 1280, "height": 720, "bytes": 42175, "query": "site:medplum.com blog", "query_suffix": "site:medplum.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/medplum/7309703e75.webp", "alt": "PlumCon 2025 - Materials & Agenda | Medplum", "source_url": "https://www.medplum.com/blog/plumcon-2025-materials", "image_url": "https://www.medplum.com/assets/images/plumcon-2025-1-950c3ed893e72a38f58018276ee8a1cb.jpg", "width": 5712, "height": 4284, "bytes": 4699697, "query": "site:medplum.com", "query_suffix": "site:medplum.com" } ], "font_resources": [ { "family": "Poppins", "google_fonts_url": "https://fonts.google.com/specimen/Poppins" }, { "family": "Poppins", "google_fonts_url": "https://fonts.google.com/specimen/Poppins" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/medplum", "agent_instructions": "You are designing or implementing in Medplum's brand identity.\n\n# Brand profile\n- Company: Medplum\n- Source: https://www.medplum.com\n- Color scheme: light\n\n# Colors\n- primary: #9C36B5\n- secondary: #EDDEFF\n- accent: #9C36B5\n- background: #666666\n- textPrimary: #666666\n- link: #868E96\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#9C36B5, textColor=#FFFFFF, borderRadius=40px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#343A40, borderRadius=40px, shadow=rgba(229, 219, 255, 0.5) 0px 8px 16px 0px, rgba(229, 219, 255, 0.75) 0px -1px 16px 0px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: healthcare professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/medplum.json", "page_markdown": "# Medplum Brand Identity\n\nA complete profile of **Medplum**'s visual system — colors, typography, components, and personality — extracted from https://www.medplum.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/medplum\n- Machine-readable JSON: https://characterquilt.com/branding/medplum.json\n- Per-page llms.txt: https://characterquilt.com/branding/medplum/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #9C36B5 |\n| Accent | #9C36B5 |\n| Body Font | Poppins |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #9C36B5\n- secondary: #EDDEFF\n- accent: #9C36B5\n- background: #666666\n- textPrimary: #666666\n- link: #868E96\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201060%20230%22%20width%3D%22120%22%20height%3D%2226%22%20class%3D%22logoImage_r4eb%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M84%2056c-3-15-15-24-23-28l5-10c8%202%2014%208%2020%2014%200-12%201-16%205-21%208-9%2013-9%2041-9%200%207%201%2018-3%2024-7%209-16%207-41%208%205%208%207%2014%208%2022%2036-24%2074-7%2074%2039%200%2042-40%2083-80%2083s-80-41-80-83c0-46%2038-63%2074-39m-3%2043H65c-4%200-7%203-7%207v4c0%204%203%207%207%207h16v16c0%204%203%207%207%207h4c4%200%207-3%207-7v-16h16c4%200%207-3%207-7v-4c0-4-3-7-7-7H99V83c0-4-3-7-7-7h-4c-4%200-7%203-7%207z%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M236.4%20178V34h21.7l49.7%20102%2049.8-102h21.7v144H357V85.8L312.8%20178h-9.6L259%2085.8V178z%22%20aria-label%3D%22M%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M446.7%20180.9a57%2057%200%200%201-28.8-7.1%2050.5%2050.5%200%200%201-19.4-19.8c-4.6-8.3-7-18-7-28.9a64%2064%200%200%201%207-30.6A49.2%2049.2%200%200%201%20417.2%2074c8-4.8%2017.4-7.2%2028-7.2a46.4%2046.4%200%200%201%2046%2030%2075.8%2075.8%200%200%201%204.3%2033.8h-23.9v-9c0-11.6-2-20.2-6.2-25.6-4-5.4-10.5-8-19.2-8-9.9%200-17.2%203-21.9%209.1-4.8%206-7.2%2015-7.2%2026.7%200%2011%202.4%2019.4%207.2%2025.4q7.2%209%2021%209c5.8%200%2011-1.3%2015.2-4a26%2026%200%200%200%2010-11.4l23.7%207.2a47.7%2047.7%200%200%201-19.1%2022.7c-8.5%205.4-18%208-28.4%208zm-37.2-50.3v-18.2h74.2v18.3z%22%20aria-label%3D%22e%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M556.8%20180.9c-9.9%200-18.5-2.5-26-7.5a49.6%2049.6%200%200%201-17.2-20.5%2066%2066%200%200%201-6.2-29c0-11%202-20.7%206.2-29.1A46.9%2046.9%200%200%201%20557.8%2067a42.6%2042.6%200%200%201%2041.6%2027.8%2075.5%2075.5%200%200%201%205.3%2029.2c0%2010.7-1.8%2020.3-5.3%2029-3.6%208.6-9%2015.4-16.1%2020.4-7.2%205-16%207.5-26.5%207.5m3.7-21.6c6.5%200%2011.7-1.5%2015.6-4.4%204-3%206.8-7.2%208.7-12.5a55.8%2055.8%200%200%200%202.7-18.4c0-7.2-.9-13.3-2.7-18.6a26.6%2026.6%200%200%200-8.5-12.4q-6-4.5-15-4.5a25.6%2025.6%200%200%200-25.3%2017.7%2050%2050%200%200%200-3%2017.8%2052%2052%200%200%200%203%2018c2%205.2%205%209.5%209%2012.6s9.2%204.7%2015.5%204.7m27%2018.6v-75.7h-3V34h24.3v144Z%22%20aria-label%3D%22d%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M675.5%20181a44.8%2044.8%200%200%201-26.4-7.5%2045.5%2045.5%200%200%201-16-20.5%2075%2075%200%200%201-5.4-29c0-10.9%201.8-20.6%205.4-29.2A47%2047%200%200%201%20649%2074.4c7-5%2015.7-7.5%2026-7.5a46.2%2046.2%200%200%201%2043.8%2027.9%2066.1%2066.1%200%200%201%206.2%2029.1q0%2016.2-6%2029.1a50%2050%200%200%201-17.2%2020.5%2045%2045%200%200%201-26%207.5zm-52%2045V70h21.3v75.6h3v80.2zm48.4-66.6a24%2024%200%200%200%2015.4-4.8c4.1-3.1%207.1-7.4%209-12.7a52%2052%200%200%200%203-18q0-9.75-3-17.7c-2-5.5-5-9.7-9.2-12.8a25.5%2025.5%200%200%200-16-4.9%2024%2024%200%200%200-15%204.6%2025%2025%200%200%200-8.6%2012.3%2058%2058%200%200%200-2.7%2018.5c0%207%201%2013.2%202.7%2018.5a26%2026%200%200%200%208.7%2012.5c4%203%209.2%204.5%2015.8%204.5z%22%20aria-label%3D%22p%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M737.3%20178V34h24v144z%22%20aria-label%3D%22l%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M818.3%20180.2c-8%200-14.5-1.3-19.7-4a34.5%2034.5%200%200%201-12.4-10.2%2049.5%2049.5%200%200%201-7-13.2%2074.1%2074.1%200%200%201-3.4-23.4V69.2h24.5v51.9c0%203.3.2%207%20.7%2011.2.4%204.2%201.5%208.2%203.1%2012%201.8%203.9%204.3%207%207.6%209.4a23%2023%200%200%200%2013.8%203.8q4.5%200%209-1.5c4.5-1.5%205.7-2.8%208-5.1%202.6-2.5%204.6-5.9%206-10%201.5-4.4%202.2-9.8%202.2-16.4l14.3%206.2c0%209.2-1.8%2017.5-5.3%2025a42%2042%200%200%201-15.8%2017.8%2046%2046%200%200%201-25.6%206.7m35.3-3.2v-33.5h-3V69.2H875v108Z%22%20aria-label%3D%22u%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1020.5%20177.3v-65.7q0-11-5.4-17.2-5.5-6.4-14.9-6.4-6%200-10.5%202.8-4.5%202.6-7.2%207.8-2.7%205-2.7%2012.1l-10.7-6.3q0-11.1%205-19.7%205.2-8.5%2014-13.3%208.8-4.9%2019.6-4.9%2017.9%200%2027.3%2010.9%209.7%2010.6%209.7%2028.2v71.6zm-129.8%200v-108H912v33.4h3v74.4zm65.1%200V112q0-11.2-5.5-17.5-5.5-6.4-15-6.4-9.2%200-14.8%206.4-5.5%206.3-5.5%2016.3l-10.9-7.2q0-10.4%205.4-18.8%205-8.4%2014-13.2%208.8-5%2019.8-5%2012.1%200%2020.2%205.3%208.2%205.1%2012.1%2014%204.2%208.9%204.2%2020v71.4z%22%20aria-label%3D%22m%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://www.medplum.com/favicon.ico\n- Social card (og:image): https://www.medplum.com/img/medplum-og-cover-image.png\n\n## UI Components\n\n- buttonPrimary: background=#9C36B5, textColor=#FFFFFF, borderRadius=40px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#343A40, borderRadius=40px, shadow=rgba(229, 219, 255, 0.5) 0px 8px 16px 0px, rgba(229, 219, 255, 0.75) 0px -1px 16px 0px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: healthcare professionals\n\n## Medplum Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **PlumCon 2025 - Materials & Agenda | Medplum**\n - Image: https://www.medplum.com/assets/images/plumcon-2025-4-93476dc76c59097c25d4c7777ebc3bd1.jpg\n - Source: https://www.medplum.com/blog/plumcon-2025-materials\n- **Blog | Medplum**\n - Image: https://github.com/everett-williams.png\n - Source: https://www.medplum.com/blog\n- **Medplum**\n - Image: https://www.medplum.com/img/provider/medplum-provider-app-cover-image.webp\n - Source: https://www.medplum.com/\n- **Medplum Year in Review 2025 | Medplum**\n - Image: https://www.medplum.com/assets/images/2025-in-review-6d8ddeed047fb6dccdc8cc3d39ee8a11.png\n - Source: https://www.medplum.com/blog/2025-year-in-review-medplum\n- **FHIR + AI for Life Sciences | Medplum**\n - Image: https://i.ytimg.com/vi/akAtxHFPrX8/maxresdefault.jpg\n - Source: https://www.medplum.com/blog/fhir-ai-for-life-sciences\n- **PlumCon 2025 - Materials & Agenda | Medplum**\n - Image: https://www.medplum.com/assets/images/plumcon-2025-1-950c3ed893e72a38f58018276ee8a1cb.jpg\n - Source: https://www.medplum.com/blog/plumcon-2025-materials\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Poppins\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Noto Sans\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Ubuntu\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Cantarell\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#9C36B5\",\n \"secondary\": \"#EDDEFF\",\n \"accent\": \"#9C36B5\",\n \"background\": \"#666666\",\n \"textPrimary\": \"#666666\",\n \"link\": \"#868E96\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Poppins\",\n \"heading\": \"Poppins\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Poppins\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Poppins\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Poppins\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"40px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#9C36B5\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"40px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"40px\",\n \"topRight\": \"40px\",\n \"bottomRight\": \"40px\",\n \"bottomLeft\": \"40px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#343A40\",\n \"borderRadius\": \"40px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"40px\",\n \"topRight\": \"40px\",\n \"bottomRight\": \"40px\",\n \"bottomLeft\": \"40px\"\n },\n \"shadow\": \"rgba(229, 219, 255, 0.5) 0px 8px 16px 0px, rgba(229, 219, 255, 0.75) 0px -1px 16px 0px\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201060%20230%22%20width%3D%22120%22%20height%3D%2226%22%20class%3D%22logoImage_r4eb%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M84%2056c-3-15-15-24-23-28l5-10c8%202%2014%208%2020%2014%200-12%201-16%205-21%208-9%2013-9%2041-9%200%207%201%2018-3%2024-7%209-16%207-41%208%205%208%207%2014%208%2022%2036-24%2074-7%2074%2039%200%2042-40%2083-80%2083s-80-41-80-83c0-46%2038-63%2074-39m-3%2043H65c-4%200-7%203-7%207v4c0%204%203%207%207%207h16v16c0%204%203%207%207%207h4c4%200%207-3%207-7v-16h16c4%200%207-3%207-7v-4c0-4-3-7-7-7H99V83c0-4-3-7-7-7h-4c-4%200-7%203-7%207z%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M236.4%20178V34h21.7l49.7%20102%2049.8-102h21.7v144H357V85.8L312.8%20178h-9.6L259%2085.8V178z%22%20aria-label%3D%22M%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M446.7%20180.9a57%2057%200%200%201-28.8-7.1%2050.5%2050.5%200%200%201-19.4-19.8c-4.6-8.3-7-18-7-28.9a64%2064%200%200%201%207-30.6A49.2%2049.2%200%200%201%20417.2%2074c8-4.8%2017.4-7.2%2028-7.2a46.4%2046.4%200%200%201%2046%2030%2075.8%2075.8%200%200%201%204.3%2033.8h-23.9v-9c0-11.6-2-20.2-6.2-25.6-4-5.4-10.5-8-19.2-8-9.9%200-17.2%203-21.9%209.1-4.8%206-7.2%2015-7.2%2026.7%200%2011%202.4%2019.4%207.2%2025.4q7.2%209%2021%209c5.8%200%2011-1.3%2015.2-4a26%2026%200%200%200%2010-11.4l23.7%207.2a47.7%2047.7%200%200%201-19.1%2022.7c-8.5%205.4-18%208-28.4%208zm-37.2-50.3v-18.2h74.2v18.3z%22%20aria-label%3D%22e%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M556.8%20180.9c-9.9%200-18.5-2.5-26-7.5a49.6%2049.6%200%200%201-17.2-20.5%2066%2066%200%200%201-6.2-29c0-11%202-20.7%206.2-29.1A46.9%2046.9%200%200%201%20557.8%2067a42.6%2042.6%200%200%201%2041.6%2027.8%2075.5%2075.5%200%200%201%205.3%2029.2c0%2010.7-1.8%2020.3-5.3%2029-3.6%208.6-9%2015.4-16.1%2020.4-7.2%205-16%207.5-26.5%207.5m3.7-21.6c6.5%200%2011.7-1.5%2015.6-4.4%204-3%206.8-7.2%208.7-12.5a55.8%2055.8%200%200%200%202.7-18.4c0-7.2-.9-13.3-2.7-18.6a26.6%2026.6%200%200%200-8.5-12.4q-6-4.5-15-4.5a25.6%2025.6%200%200%200-25.3%2017.7%2050%2050%200%200%200-3%2017.8%2052%2052%200%200%200%203%2018c2%205.2%205%209.5%209%2012.6s9.2%204.7%2015.5%204.7m27%2018.6v-75.7h-3V34h24.3v144Z%22%20aria-label%3D%22d%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M675.5%20181a44.8%2044.8%200%200%201-26.4-7.5%2045.5%2045.5%200%200%201-16-20.5%2075%2075%200%200%201-5.4-29c0-10.9%201.8-20.6%205.4-29.2A47%2047%200%200%201%20649%2074.4c7-5%2015.7-7.5%2026-7.5a46.2%2046.2%200%200%201%2043.8%2027.9%2066.1%2066.1%200%200%201%206.2%2029.1q0%2016.2-6%2029.1a50%2050%200%200%201-17.2%2020.5%2045%2045%200%200%201-26%207.5zm-52%2045V70h21.3v75.6h3v80.2zm48.4-66.6a24%2024%200%200%200%2015.4-4.8c4.1-3.1%207.1-7.4%209-12.7a52%2052%200%200%200%203-18q0-9.75-3-17.7c-2-5.5-5-9.7-9.2-12.8a25.5%2025.5%200%200%200-16-4.9%2024%2024%200%200%200-15%204.6%2025%2025%200%200%200-8.6%2012.3%2058%2058%200%200%200-2.7%2018.5c0%207%201%2013.2%202.7%2018.5a26%2026%200%200%200%208.7%2012.5c4%203%209.2%204.5%2015.8%204.5z%22%20aria-label%3D%22p%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M737.3%20178V34h24v144z%22%20aria-label%3D%22l%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M818.3%20180.2c-8%200-14.5-1.3-19.7-4a34.5%2034.5%200%200%201-12.4-10.2%2049.5%2049.5%200%200%201-7-13.2%2074.1%2074.1%200%200%201-3.4-23.4V69.2h24.5v51.9c0%203.3.2%207%20.7%2011.2.4%204.2%201.5%208.2%203.1%2012%201.8%203.9%204.3%207%207.6%209.4a23%2023%200%200%200%2013.8%203.8q4.5%200%209-1.5c4.5-1.5%205.7-2.8%208-5.1%202.6-2.5%204.6-5.9%206-10%201.5-4.4%202.2-9.8%202.2-16.4l14.3%206.2c0%209.2-1.8%2017.5-5.3%2025a42%2042%200%200%201-15.8%2017.8%2046%2046%200%200%201-25.6%206.7m35.3-3.2v-33.5h-3V69.2H875v108Z%22%20aria-label%3D%22u%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M1020.5%20177.3v-65.7q0-11-5.4-17.2-5.5-6.4-14.9-6.4-6%200-10.5%202.8-4.5%202.6-7.2%207.8-2.7%205-2.7%2012.1l-10.7-6.3q0-11.1%205-19.7%205.2-8.5%2014-13.3%208.8-4.9%2019.6-4.9%2017.9%200%2027.3%2010.9%209.7%2010.6%209.7%2028.2v71.6zm-129.8%200v-108H912v33.4h3v74.4zm65.1%200V112q0-11.2-5.5-17.5-5.5-6.4-15-6.4-9.2%200-14.8%206.4-5.5%206.3-5.5%2016.3l-10.9-7.2q0-10.4%205.4-18.8%205-8.4%2014-13.2%208.8-5%2019.8-5%2012.1%200%2020.2%205.3%208.2%205.1%2012.1%2014%204.2%208.9%204.2%2020v71.4z%22%20aria-label%3D%22m%22%20style%3D%22fill%3A%20rgb(156%2C%2054%2C%20181)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\",\n \"favicon\": \"https://www.medplum.com/favicon.ico\",\n \"ogImage\": \"https://www.medplum.com/img/medplum-og-cover-image.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Medplum'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Book a Demo\",\n \"reasoning\": \"Button #1 'Book a Demo' uses the brand color #9C36B5, which is vibrant and action-oriented, making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"See Documentation\",\n \"reasoning\": \"Button #0 'See Documentation' has a different background color (#FFFFFF) and serves a supportive role, making it a suitable secondary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"healthcare professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Medplum'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }