# Melder Brand Identity A complete profile of **Melder**'s visual system — colors, typography, components, and personality — extracted from https://melder.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/melder - Machine-readable JSON: https://characterquilt.com/branding/melder.json - Per-page llms.txt: https://characterquilt.com/branding/melder/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #101828 | | Accent | #117C42 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #101828 - secondary: #364153 - accent: #117C42 - background: #F9FAFB - textPrimary: #117C42 - link: #117C42 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://melder.io/_astro/web-banner-light.CgRs2OhO.svg - Favicon: https://melder.io/favicon.svg - Social card (og:image): /_astro/opengraph.P8p5gvo1.png ## UI Components - buttonPrimary: background=#117C42, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px ## Brand Personality Tone: professional · Energy: medium · Audience: Excel users and professionals seeking AI integration ## Melder Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Melder | AI for Excel** - Image: https://melder.io/_astro/cleanColumn_poster.A_Fu9iSY.jpg - Source: https://melder.io/ - **Melder | Blog** - Image: https://melder.io/_astro/opengraph.P8p5gvo1.png - Source: https://melder.io/blog - **Melder | AI for Excel** - Image: https://melder.io/_astro/chartBuild_poster.B79EO_CB.jpg - Source: https://melder.io/ - **Melder | AI for Excel** - Image: https://melder.io/_astro/ChartTop.Brqzzgm9.png - Source: https://melder.io/ - **Melder | AI for Excel** - Image: https://melder.io/_astro/salesVideo_poster.DISdzO18.jpg - Source: https://melder.io/ - **Melder | AI for Excel** - Image: https://melder.io/_astro/FormulasQuick_poster.DxPjIgdQ.jpg - Source: https://melder.io/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#101828", "secondary": "#364153", "accent": "#117C42", "background": "#F9FAFB", "textPrimary": "#117C42", "link": "#117C42" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "36px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#117C42", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" } }, "images": { "logo": "https://melder.io/_astro/web-banner-light.CgRs2OhO.svg", "favicon": "https://melder.io/favicon.svg", "ogImage": "/_astro/opengraph.P8p5gvo1.png", "logoHref": "/", "logoAlt": "Melder" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Melder'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Add to Excel", "reasoning": "The button 'Add to Excel' uses the vibrant brand color #117C42, indicating it is the primary call-to-action. The text is action-oriented, aligning with the site's purpose of integrating AI with Excel." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Excel users and professionals seeking AI integration" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Melder'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```