# Meldium Brand Identity

A complete profile of **Meldium**'s visual system — colors, typography, components, and personality — extracted from http://meldium.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/meldium
- Machine-readable JSON: https://characterquilt.com/branding/meldium.json
- Per-page llms.txt: https://characterquilt.com/branding/meldium/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B1394 |
| Accent | #28375A |
| Body Font | Roboto |
| Heading Font | Roboto Condensed |

## Color Palette

- primary: #4B1394
- secondary: #5A00F0
- accent: #28375A
- background: #FFFFFF
- textPrimary: #28375A
- link: #28375A

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto Condensed — https://fonts.google.com/specimen/Roboto+Condensed

## Visual Assets

- Logo: https://www.meldium.com/wp-content/uploads/2018/08/meldium-logo.png
- Favicon: https://meldium.com/wp-content/uploads/2018/08/icon.png

## UI Components

- input: background=transparent, textColor=#28375A, borderColor=#28375A, borderRadius=3px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#28375A, borderColor=#FFFFFF, borderRadius=3px, shadow=none
- buttonSecondary: background=transparent, textColor=#28375A, borderColor=#28375A, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals interested in finance

## Meldium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dooozen Lead Generation Tool to Simplify Your Acquisition Process - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2020/08/dooozen.png
  - Source: https://www.meldium.com/dooozen-lead-generation-tool-to-simplify-your-acquisition-process/
- **Best WordPress Blog Plug-ins - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2018/03/wordpress-589121_1920.jpg
  - Source: https://www.meldium.com/best-wordpress-blog-plug-ins/
- **How to Use the Vidmate Facebook Video Downloader - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2022/05/vidmate.png
  - Source: https://www.meldium.com/how-to-use-the-vidmate-facebook-video-downloader/
- **6 Tips To Improve Content Marketing Team Productivity - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2019/08/content-marketing-4111003_640-1.jpg
  - Source: https://www.meldium.com/6-tips-to-improve-content-marketing-team-productivity/
- **7 Tips When Buying Used Equipment For Your Business - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2021/09/AdobeStock_229246594-scaled.jpeg
  - Source: https://www.meldium.com/7-tips-when-buying-used-equipment-for-your-business/
- **Top 10 Web Design Trends for 2021 - Meldium**
  - Image: https://www.meldium.com/wp-content/uploads/2020/07/template-1599665_1280.png
  - Source: https://www.meldium.com/top-10-web-design-trends-for-2021/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Roboto Condensed",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4B1394",
    "secondary": "#5A00F0",
    "accent": "#28375A",
    "background": "#FFFFFF",
    "textPrimary": "#28375A",
    "link": "#28375A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto Condensed"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Roboto"
      ],
      "paragraph": [
        "Roboto"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#28375A",
      "borderColor": "#28375A",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#28375A",
      "borderColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#28375A",
      "borderColor": "#28375A",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.meldium.com/wp-content/uploads/2018/08/meldium-logo.png",
    "favicon": "https://meldium.com/wp-content/uploads/2018/08/icon.png",
    "ogImage": null,
    "logoHref": "https://www.meldium.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Meldium'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "View Post",
      "reasoning": "Button #1 ('View Post') has a more prominent background color (#FFFFFF) compared to the transparent background of Button #0. It is styled with a button class and is likely intended for user interaction, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Next",
      "reasoning": "Button #0 ('Next') has a transparent background, making it less visually prominent. It serves as a secondary action, likely for navigation."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals interested in finance"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Meldium'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```