# Memamp Brand Identity

A complete profile of **Memamp**'s visual system — colors, typography, components, and personality — extracted from http://memamp.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/memamp
- Machine-readable JSON: https://characterquilt.com/branding/memamp.json
- Per-page llms.txt: https://characterquilt.com/branding/memamp/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #111111
- link: #0000EE

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Memamp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Classic Disco Musro - playlist by memamp | Spotify**
  - Image: https://mosaic.scdn.co/640/ab67616d00001e0217f2b062fbbcfe6e2831c4d5ab67616d00001e023a2d4efda1212da9a39e2f35ab67616d00001e025334fdec11d3cee1ba545a56ab67616d00001e02c06cb81e5facf6ce117c3f0d
  - Source: https://open.spotify.com/playlist/1yHLlKqSR8y8COnBPASBzc
- **New England's Y-Combinator Companies | by Matt Snow | Storied | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:2872/1*HwVCYnTBtE1iYAnp1BTk7g.png
  - Source: https://medium.com/the-startup-buzz/new-englands-y-combinator-companies-6db025d72b2
- **New England's Y-Combinator Companies | by Matt Snow | Storied | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:2874/1*iSee1JbjKQtCfbj6rdEkXA.png
  - Source: https://medium.com/the-startup-buzz/new-englands-y-combinator-companies-6db025d72b2
- **Reddit IPO Is a YC Origin Story…Microsoft's Inflection Deal…IVP in the VC  Directory**
  - Image: https://substackcdn.com/image/fetch/$s_!iy8J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6ae00b3-e2bb-4b5c-b03f-cb4266dbf716_1006x1134.png
  - Source: https://www.newcomer.co/p/reddit-ipo-is-a-yc-origin-storymicrosofts
- **Y Combinator's First Batch (YC SO5)**
  - Image: https://cdn.prod.website-files.com/6400f5db669916305f63913b/6456f6405a0c741dc5203ef9_Screen%20Shot%202023-05-06%20at%205.33.09%20PM.png
  - Source: https://www.boringbusinessnerd.com/post/y-combinators-first-batch
- **New England's Y-Combinator Companies | by Matt Snow | Storied | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:2874/1*Oe87gwWQUwqApppCKzn0Bw.png
  - Source: https://medium.com/the-startup-buzz/new-englands-y-combinator-companies-6db025d72b2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "gdsherpa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the candidate does not clearly represent the brand 'memamp.com' and lacks strong indicators like href=home or alt text matching the brand.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the candidate does not clearly represent the brand 'memamp.com' and lacks strong indicators like href=home or alt text matching the brand.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```