# Menten AI Brand Identity

A complete profile of **Menten AI**'s visual system — colors, typography, components, and personality — extracted from http://menten.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/menten-ai
- Machine-readable JSON: https://characterquilt.com/branding/menten-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/menten-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EA6E38 |
| Accent | #EA6E38 |
| Body Font | Poppins |
| Heading Font | Geist |

## Color Palette

- primary: #EA6E38
- secondary: #3898EC
- accent: #EA6E38
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #F24646

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://cdn.prod.website-files.com/686bf089fd3f50248f105b0a/686bf137c7ffba77118e4717_menten-logo-gradient.png
- Favicon: https://cdn.prod.website-files.com/686bf089fd3f50248f105b0a/687684ebd5ca95d4740b1952_favicon-32.png

## UI Components

- buttonPrimary: background=#EA6E38, textColor=#F3F3F3, borderRadius=100px, shadow=none
- buttonSecondary: background=#3898EC, textColor=#F3F3F3, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Menten AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **News - Menten AI**
  - Image: https://cdn.prod.website-files.com/686c3734608eea7e212267c3/69149aa8d8f28f9d4481377e_IMG_5586.jpg
  - Source: https://www.menten.ai/news
- **News - Menten AI**
  - Image: https://cdn.prod.website-files.com/686c3734608eea7e212267c3/68bf2ebcaaab80d20ba08a44_6202d69b6c7b8d5832ef1515_blog-3949_400_6d18078e84d93600baaf18165a1394f8.jpeg
  - Source: https://www.menten.ai/news
- **Menten AI Attends the Swiss Peptide Therapeutics Forum - Menten AI**
  - Image: https://cdn.prod.website-files.com/686c3734608eea7e212267c3/686ecfad3aa50950e8690ccb_685568a549535de63d4fbad2_img-6319.jpeg
  - Source: https://www.menten.ai/news/menten-ai-attends-the-swiss-peptide-therapeutics-forum
- **News - Menten AI**
  - Image: https://cdn.prod.website-files.com/686c3734608eea7e212267c3/68bf2ebef43002f24e315493_68556aacef78430fe9bf1ee7_biotech-innovation-with-generative-ai-star.max-1500x1500.png
  - Source: https://www.menten.ai/news
- **Menten AI at the 2024 Winter RosettaCon - Menten AI**
  - Image: https://cdn.prod.website-files.com/686c3734608eea7e212267c3/686ed3fb696c3effd4a5fddd_660b1b36452b20ebeb5d43dc_030724RosettaCON171.jpeg
  - Source: https://www.menten.ai/news/menten-ai-at-the-2024-winter-rosettacon
- **Technology - Menten AI**
  - Image: https://cdn.prod.website-files.com/686bf089fd3f50248f105b0a/68b179219b5b271293041d43_bio-shadow2.png
  - Source: https://www.menten.ai/technology

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EA6E38",
    "secondary": "#3898EC",
    "accent": "#EA6E38",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#F24646"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "68px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EA6E38",
      "textColor": "#F3F3F3",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3898EC",
      "textColor": "#F3F3F3",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686bf089fd3f50248f105b0a/686bf137c7ffba77118e4717_menten-logo-gradient.png",
    "favicon": "https://cdn.prod.website-files.com/686bf089fd3f50248f105b0a/687684ebd5ca95d4740b1952_favicon-32.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Menten AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Accept",
      "reasoning": "Button #1 uses the vibrant brand color #EA6E38, which aligns with the primary brand color and is action-oriented with the text 'Accept'."
    },
    "secondary": {
      "index": 3,
      "text": "Learn more",
      "reasoning": "Button #3 uses a different vibrant color #3898EC, making it suitable as a secondary CTA with the text 'Learn more'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Menten AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```