# Menza Brand Identity A complete profile of **Menza**'s visual system — colors, typography, components, and personality — extracted from https://menza.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/menza - Machine-readable JSON: https://characterquilt.com/branding/menza.json - Per-page llms.txt: https://characterquilt.com/branding/menza/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2B7FFF | | Accent | #2B7FFF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #2B7FFF - accent: #2B7FFF - background: #FFFFFF - textPrimary: #0A0A0A - link: #2B7FFF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://menza.ai/favicon.svg - Social card (og:image): https://menza.ai/og.png?v=3 ## UI Components - buttonPrimary: background=#2B7FFF, textColor=#FFFFFF, borderRadius=14.4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=14.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0 0 0 / 0.05) 0px 1px 2px 0px ## Brand Personality Tone: modern · Energy: high · Audience: fast-growing brands ## Menza Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Case Studies | How Top Teams Transform Data Into Strategy | Menza** - Image: https://menza.ai/case-study-pics/evolve-9.jpg - Source: https://menza.ai/case-studies - **How to Analyze Shopify Data to Boost Ecommerce Growth | Menza** - Image: https://images.unsplash.com/photo-1586880244406-556ebe35f282?ixlib=rb-4.1.0&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&q=80&w=1287 - Source: https://menza.ai/blog/analyze-shopify-data-to-boost-ecommerce-growth - **How to Calculate ROAS A Practical UK Business Guide | Menza** - Image: https://cdn.outrank.so/8ef5a6eb-cd57-4be0-b0df-368cadfb9c18/567fa120-16a3-456a-8cbd-d7fe26b783cb/how-to-calculate-roas-workspace.jpg - Source: https://menza.ai/blog/how-to-calculate-roas - **How to Calculate ROAS A Practical UK Business Guide | Menza** - Image: https://cdn.outrank.so/8ef5a6eb-cd57-4be0-b0df-368cadfb9c18/9a0eeded-f435-4639-b7e9-1622fef77584/how-to-calculate-roas-data-analysis.jpg - Source: https://menza.ai/blog/how-to-calculate-roas - **Case Studies | How Top Teams Transform Data Into Strategy | Menza** - Image: https://menza.ai/case-study-pics/evolve-7.webp - Source: https://menza.ai/case-studies - **Case Studies | How Top Teams Transform Data Into Strategy | Menza** - Image: https://menza.ai/case-study-pics/evolve-1.webp - Source: https://menza.ai/case-studies ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#2B7FFF", "accent": "#2B7FFF", "background": "#FFFFFF", "textPrimary": "#0A0A0A", "link": "#2B7FFF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "48px", "h2": "16px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#2B7FFF", "textColor": "#FFFFFF", "borderRadius": "14.4px", "borderRadiusCorners": { "topLeft": "14.4px", "topRight": "14.4px", "bottomRight": "14.4px", "bottomLeft": "14.4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0A0A0A", "borderColor": "#E5E5E5", "borderRadius": "14.4px", "borderRadiusCorners": { "topLeft": "14.4px", "topRight": "14.4px", "bottomRight": "14.4px", "bottomLeft": "14.4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0 0 0 / 0.05) 0px 1px 2px 0px" } }, "images": { "logo": 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"favicon": "https://menza.ai/favicon.svg", "ogImage": "https://menza.ai/og.png?v=3", "logoHref": "/", "logoAlt": "Menza" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Menza'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Try for free", "reasoning": "Button #1 ('Try for free') uses the vibrant brand color #2B7FFF and has strong CTA text, making it the primary call-to-action." }, "secondary": { "index": 2, "text": "Book a live demo", "reasoning": "Button #2 ('Book a live demo') has a different background color (#FFFFFF) and serves as a secondary action with less prominence." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "fast-growing brands" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Menza'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```