{
  "name": "Mercor",
  "slug": "mercor",
  "domain": "https://mercor.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "ui-sans-serif",
        "count": 57
      },
      {
        "family": "system-ui",
        "count": 57
      },
      {
        "family": "sans-serif",
        "count": 57
      },
      {
        "family": "Apple Color Emoji",
        "count": 57
      },
      {
        "family": "Segoe UI Emoji",
        "count": 57
      },
      {
        "family": "Segoe UI Symbol",
        "count": 57
      },
      {
        "family": "Noto Color Emoji",
        "count": 57
      }
    ],
    "colors": {
      "primary": "#6B7280",
      "secondary": "#9CA3AF",
      "accent": "#4F46E5",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#4F46E5"
    },
    "typography": {
      "fontFamilies": {
        "primary": "ui-sans-serif",
        "heading": "ui-sans-serif"
      },
      "fontStacks": {
        "body": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "heading": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "ui-sans-serif",
          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "18px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#4F46E5",
        "textColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F3F4F6",
        "textColor": "#000000",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.mercor.com/_next/static/media/logo.4e773633.png",
      "favicon": "https://www.mercor.com/favicon.png",
      "ogImage": "https://www.mercor.com/mercor-logo-white.png",
      "logoHref": "/",
      "logoAlt": "Mercor logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mercor'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start working",
        "reasoning": "Button #2 has a vibrant blue background (#4F46E5), which is the brand color, and the text 'Start working' is action-oriented, making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Learn more",
        "reasoning": "Button #1 has a different background color (#F3F4F6) and the text 'Learn more', which is suitable for a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "professionals and businesses"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mercor'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/4078570380.webp",
      "alt": "Introducing APEX-SWE | Mercor x Cognition",
      "source_url": "https://www.mercor.com/blog/introducing-apex-swe/",
      "image_url": "https://cdn.sanity.io/images/h6s14f4z/production/9d25202271de2ab93eb4fa34f7684504589733d7-4470x2825.png",
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      "height": 2825,
      "bytes": 531383,
      "query": "site:mercor.com",
      "query_suffix": "site:mercor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/5d67eab18f.webp",
      "alt": "Careers at Mercor | Join our team",
      "source_url": "https://www.mercor.com/careers/",
      "image_url": "https://cdn.sanity.io/images/h6s14f4z/production/00d474d16fa8937155c7a3680d0b4688ee8697fc-5504x2880.webp",
      "width": 5504,
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      "query": "site:mercor.com",
      "query_suffix": "site:mercor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/8a9aa76d66.webp",
      "alt": "Mercor Blog | Insights on AI, Hiring, and Remote Work",
      "source_url": "https://www.mercor.com/blog/",
      "image_url": "https://cdn.sanity.io/images/h6s14f4z/production/a7909dbc7f53a3d3949daf2295196f69ae1aed57-1520x1029.png",
      "width": 1520,
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      "bytes": 169908,
      "query": "site:mercor.com blog",
      "query_suffix": "site:mercor.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/b1cf0b7167.webp",
      "alt": "AI Can't Read an Investor Deck | Mercor Blog",
      "source_url": "https://www.mercor.com/blog/Finance-tasks-ai-failures-modes/",
      "image_url": "https://cdn.sanity.io/images/h6s14f4z/production/0810e4ce5cce4f2f28b8fc18119cb867411ed046-1579x1579.jpg",
      "width": 1579,
      "height": 1579,
      "bytes": 191600,
      "query": "site:mercor.com blog",
      "query_suffix": "site:mercor.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/830b4786d1.webp",
      "alt": "Meet Ruby: Biotech Research Scientist",
      "source_url": "https://www.mercor.com/stories/ruby/",
      "image_url": "https://i.vimeocdn.com/video/2089261065-304240f656804de30baeebb835f386d1fcff29479779d2a78e051d62c32ee547-d?f=webp",
      "width": 3840,
      "height": 2160,
      "bytes": 205546,
      "query": "site:mercor.com",
      "query_suffix": "site:mercor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mercor/a60aacc687.webp",
      "alt": "Angela: Expert on Mercor",
      "source_url": "https://www.mercor.com/stories/angela/",
      "image_url": "https://i.vimeocdn.com/video/2049956852-3a2c96ddae5965fb9b3969a09d150a8ec06766b4792b2f546099985fe54ca13e-d?f=webp",
      "width": 3840,
      "height": 2160,
      "bytes": 178546,
      "query": "site:mercor.com",
      "query_suffix": "site:mercor.com"
    }
  ],
  "font_resources": [
    {
      "family": "ui-sans-serif",
      "google_fonts_url": "https://fonts.google.com/specimen/ui-sans-serif"
    },
    {
      "family": "ui-sans-serif",
      "google_fonts_url": "https://fonts.google.com/specimen/ui-sans-serif"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=ui-sans-serif&family=ui-sans-serif&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/mercor",
  "agent_instructions": "You are designing or implementing in Mercor's brand identity.\n\n# Brand profile\n- Company: Mercor\n- Source: https://mercor.com/\n- Color scheme: light\n\n# Colors\n- primary: #6B7280\n- secondary: #9CA3AF\n- accent: #4F46E5\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4F46E5\n\n# Typography\n- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=ui-sans-serif&family=ui-sans-serif&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#4F46E5, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#F3F4F6, textColor=#000000, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: professionals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/mercor.json",
  "page_markdown": "# Mercor Brand Identity\n\nA complete profile of **Mercor**'s visual system — colors, typography, components, and personality — extracted from https://mercor.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/mercor\n- Machine-readable JSON: https://characterquilt.com/branding/mercor.json\n- Per-page llms.txt: https://characterquilt.com/branding/mercor/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6B7280 |\n| Accent | #4F46E5 |\n| Body Font | ui-sans-serif |\n| Heading Font | ui-sans-serif |\n\n## Color Palette\n\n- primary: #6B7280\n- secondary: #9CA3AF\n- accent: #4F46E5\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #4F46E5\n\n## Typography\n\n- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif\n\n## Visual Assets\n\n- Logo: https://www.mercor.com/_next/static/media/logo.4e773633.png\n- Favicon: https://www.mercor.com/favicon.png\n- Social card (og:image): https://www.mercor.com/mercor-logo-white.png\n\n## UI Components\n\n- buttonPrimary: background=#4F46E5, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#F3F4F6, textColor=#000000, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: professionals and businesses\n\n## Mercor Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Introducing APEX-SWE | Mercor x Cognition**\n  - Image: https://cdn.sanity.io/images/h6s14f4z/production/9d25202271de2ab93eb4fa34f7684504589733d7-4470x2825.png\n  - Source: https://www.mercor.com/blog/introducing-apex-swe/\n- **Careers at Mercor | Join our team**\n  - Image: https://cdn.sanity.io/images/h6s14f4z/production/00d474d16fa8937155c7a3680d0b4688ee8697fc-5504x2880.webp\n  - Source: https://www.mercor.com/careers/\n- **Mercor Blog | Insights on AI, Hiring, and Remote Work**\n  - Image: https://cdn.sanity.io/images/h6s14f4z/production/a7909dbc7f53a3d3949daf2295196f69ae1aed57-1520x1029.png\n  - Source: https://www.mercor.com/blog/\n- **AI Can't Read an Investor Deck | Mercor Blog**\n  - Image: https://cdn.sanity.io/images/h6s14f4z/production/0810e4ce5cce4f2f28b8fc18119cb867411ed046-1579x1579.jpg\n  - Source: https://www.mercor.com/blog/Finance-tasks-ai-failures-modes/\n- **Meet Ruby: Biotech Research Scientist**\n  - Image: https://i.vimeocdn.com/video/2089261065-304240f656804de30baeebb835f386d1fcff29479779d2a78e051d62c32ee547-d?f=webp\n  - Source: https://www.mercor.com/stories/ruby/\n- **Angela: Expert on Mercor**\n  - Image: https://i.vimeocdn.com/video/2049956852-3a2c96ddae5965fb9b3969a09d150a8ec06766b4792b2f546099985fe54ca13e-d?f=webp\n  - Source: https://www.mercor.com/stories/angela/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"ui-sans-serif\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"system-ui\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"sans-serif\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"Apple Color Emoji\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"Segoe UI Emoji\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"Segoe UI Symbol\",\n      \"count\": 57\n    },\n    {\n      \"family\": \"Noto Color Emoji\",\n      \"count\": 57\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6B7280\",\n    \"secondary\": \"#9CA3AF\",\n    \"accent\": \"#4F46E5\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#4F46E5\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"ui-sans-serif\",\n      \"heading\": \"ui-sans-serif\"\n    },\n    \"fontStacks\": {\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"heading\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"18px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#4F46E5\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F3F4F6\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.mercor.com/_next/static/media/logo.4e773633.png\",\n    \"favicon\": \"https://www.mercor.com/favicon.png\",\n    \"ogImage\": \"https://www.mercor.com/mercor-logo-white.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Mercor logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mercor'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start working\",\n      \"reasoning\": \"Button #2 has a vibrant blue background (#4F46E5), which is the brand color, and the text 'Start working' is action-oriented, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Learn more\",\n      \"reasoning\": \"Button #1 has a different background color (#F3F4F6) and the text 'Learn more', which is suitable for a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"professionals and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mercor'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}