# Merge Brand Identity

A complete profile of **Merge**'s visual system — colors, typography, components, and personality — extracted from https://www.merge.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/merge
- Machine-readable JSON: https://characterquilt.com/branding/merge.json
- Per-page llms.txt: https://characterquilt.com/branding/merge/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #939AA5 |
| Accent | #075FF7 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #939AA5
- secondary: #76879D
- accent: #075FF7
- background: #FFFFFF
- textPrimary: #2C2A25
- link: #075FF7

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/624b192df0b0151225c10026/67b5ed56e63b65409a3f0fa6_merge-logo_bbl.svg
- Favicon: https://cdn.prod.website-files.com/624b192df0b0151225c10026/67cb6c34d13b8820b244337b_fav.png
- Social card (og:image): https://cdn.prod.website-files.com/624b192df0b0151225c10026/68dc1b75a180baae4147c2b8_New%20homepage%20-%20meta%20image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#2C2A25, borderColor=#EAEAE9, borderRadius=48px, shadow=none
- buttonSecondary: background=#2C2A25, textColor=#FFFFFF, borderRadius=48px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and businesses seeking integration solutions

## Merge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Windmill increased their close rate by 30% with Merge's HRIS  integrations**
  - Image: https://cdn.prod.website-files.com/62796ab9647626cbab663f42/694027fe77a0e8dcf1b290a6_Brian%20Windmill.jpg
  - Source: https://www.merge.dev/case-studies/windmill
- **The Merge Blog**
  - Image: https://cdn.prod.website-files.com/624b192df0b0151225c10026/67ce69a5dc8eb91cc34fc39a_Blog%20meta%20image%20(Mar%202025).png
  - Source: https://www.merge.dev/blog
- **The top 5 SaaS integration challenges (based on our research)**
  - Image: https://cdn.prod.website-files.com/62796ab9647626cbab663f42/6537f32eba4d11a1b248e211_Top%20challenges%20when%20building%20integrations.webp
  - Source: https://www.merge.dev/blog/saas-integration-challenges
- **The Merge Blog**
  - Image: https://cdn.prod.website-files.com/62796ab9647626cbab663f42/67cdd376071b615c9f2dcbcb_Blog%20Header%20Brand%20Refresh.png
  - Source: https://www.merge.dev/blog
- **How Assemble uses Merge to add HRIS and ATS integrations in a matter of  minutes**
  - Image: https://cdn.prod.website-files.com/62796ab9647626cbab663f42/65f8b677a6faceebd7f53df2_Assemble%20Case%20Study%20(Blog).webp
  - Source: https://www.merge.dev/case-studies/how-assemble-is-changing-compensation-management-with-merge
- **The Merge Blog**
  - Image: https://cdn.prod.website-files.com/62796ab9647626cbab663f42/698406da8d9b7a73ed1f4e6f_Chat%20blog%20thumbnail%20image.png
  - Source: https://www.merge.dev/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "FH Oscar Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#939AA5",
    "secondary": "#76879D",
    "accent": "#075FF7",
    "background": "#FFFFFF",
    "textPrimary": "#2C2A25",
    "link": "#075FF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "FH Oscar Pro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#2C2A25",
      "borderColor": "#EAEAE9",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2A25",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/624b192df0b0151225c10026/67b5ed56e63b65409a3f0fa6_merge-logo_bbl.svg",
    "favicon": "https://cdn.prod.website-files.com/624b192df0b0151225c10026/67cb6c34d13b8820b244337b_fav.png",
    "ogImage": "https://cdn.prod.website-files.com/624b192df0b0151225c10026/68dc1b75a180baae4147c2b8_New%20homepage%20-%20meta%20image.png",
    "logoHref": "/",
    "logoAlt": "Go to Merge Home Page"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Merge'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign up for free",
      "reasoning": "Button #0 'Sign up for free' is likely the primary CTA due to its action-oriented text and prominence as a common primary action on websites."
    },
    "secondary": {
      "index": 3,
      "text": "View all use cases",
      "reasoning": "Button #1 'View all use cases' is selected as secondary because it has a different background color and serves as a supportive action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and businesses seeking integration solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Merge'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```