# Mergent Brand Identity

A complete profile of **Mergent**'s visual system — colors, typography, components, and personality — extracted from https://mergent.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mergent
- Machine-readable JSON: https://characterquilt.com/branding/mergent.json
- Per-page llms.txt: https://characterquilt.com/branding/mergent/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #364153 |
| Accent | #101828 |
| Body Font | Suisse Intl |
| Heading Font | Suisse Intl |

## Color Palette

- primary: #364153
- secondary: #AE81FF
- accent: #101828
- background: #F9FAFB
- textPrimary: #7B8187
- link: #101828

## Typography

- primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl
- heading: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl

## Visual Assets

- Logo: https://blog.mergent.co/_next/image?url=https%3A%2F%2Fcdn.hashnode.com%2Fres%2Fhashnode%2Fimage%2Fupload%2Fv1705615141442%2FnLT43iJsn.png&w=1080&q=75
- Favicon: https://cdn.hashnode.com/res/hashnode/image/upload/v1705614850672/7WDZ-0PwS.png
- Social card (og:image): https://cdn.hashnode.com/res/hashnode/image/upload/v1745416008614/2bcf65bb-5f83-466e-851d-3b5f62e023bc.jpeg

## UI Components

- buttonPrimary: background=#F9FAFB, textColor=#7B8187, borderColor=#D1D4D9, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Mergent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mergent's APIs Surpass 99.995% Uptime for the Second Year**
  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1745416008614/2bcf65bb-5f83-466e-851d-3b5f62e023bc.jpeg
  - Source: https://blog.mergent.co/mergents-apis-surpass-99995-uptime-for-the-second-year
- **How Mergent Stacked Up Against Amazon SQS SLA in 2022**
  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1673983607948/8838f575-8fe0-4656-81e8-061ebd664c37.png
  - Source: https://blog.mergent.co/how-mergent-stacked-up-against-amazon-sqs-sla-in-2022
- **Archive - Mergent Blog**
  - Image: https://cdn.hashnode.com/res/hashnode/image/stock/unsplash/qwtCeJ5cLYs/upload/4dc0be069aa1745b100ba610523e27e3.jpeg
  - Source: https://blog.mergent.co/archive
- **changelog -**
  - Image: https://cdn.hashnode.com/res/hashnode/image/stock/unsplash/wX2L8L-fGeA/upload/7f0bef6f97d443a15e2fd7d04b18a348.jpeg
  - Source: https://blog.mergent.co/tag/changelog
- **Cohttp + Lwt - Mergent**
  - Image: https://mintlify.s3.us-west-1.amazonaws.com/mergent-64/images/dashboard_create_schedule.png
  - Source: https://docs.mergent.co/quickstart/ocaml-cohttp-lwt
- **changelog -**
  - Image: https://cdn.hashnode.com/res/hashnode/image/upload/v1706634442984/c99e92ed-52dd-4cf5-a914-4fa850ff8cce.png
  - Source: https://blog.mergent.co/tag/changelog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#364153",
    "secondary": "#AE81FF",
    "accent": "#101828",
    "background": "#F9FAFB",
    "textPrimary": "#7B8187",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "Suisse Intl"
    },
    "fontStacks": {
      "heading": [
        "suisseIntl",
        "suisseIntl Fallback",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "suisseIntl",
        "suisseIntl Fallback",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "suisseIntl",
        "suisseIntl Fallback",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F9FAFB",
      "textColor": "#7B8187",
      "borderColor": "#D1D4D9",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://blog.mergent.co/_next/image?url=https%3A%2F%2Fcdn.hashnode.com%2Fres%2Fhashnode%2Fimage%2Fupload%2Fv1705615141442%2FnLT43iJsn.png&w=1080&q=75",
    "favicon": "https://cdn.hashnode.com/res/hashnode/image/upload/v1705614850672/7WDZ-0PwS.png",
    "ogImage": "https://cdn.hashnode.com/res/hashnode/image/upload/v1745416008614/2bcf65bb-5f83-466e-851d-3b5f62e023bc.jpeg",
    "logoHref": "/",
    "logoAlt": "Mergent Blog"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Mergent Blog'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Write",
      "reasoning": "The 'Write' button is likely the primary CTA due to its action-oriented text, suggesting a key user interaction on the site."
    },
    "secondary": {
      "index": 1,
      "text": "Open search (press Control or Command and K)",
      "reasoning": "The 'Open search' button is less action-oriented and serves a supportive function, making it a suitable secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "unknown"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Mergent Blog'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```