# MessageBird Brand Identity

A complete profile of **MessageBird**'s visual system — colors, typography, components, and personality — extracted from https://bird.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/messagebird
- Machine-readable JSON: https://characterquilt.com/branding/messagebird.json
- Per-page llms.txt: https://characterquilt.com/branding/messagebird/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #059669 |
| Accent | #34D399 |
| Body Font | Lausanne |
| Heading Font | Lausanne |

## Color Palette

- primary: #059669
- secondary: #DC2626
- accent: #34D399
- background: #141414
- textPrimary: #141414
- link: #34D399

## Typography

- primary: Lausanne — https://fonts.google.com/specimen/Lausanne
- heading: Lausanne — https://fonts.google.com/specimen/Lausanne

## Visual Assets

- Favicon: https://bird.com/favicon.svg
- Social card (og:image): https://bird.com/og-default.png

## UI Components

- input: background=transparent, textColor=#F2F2F2, borderColor=null, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, oklch(0.482 0.2292 262.36) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonPrimary: background=#F5F5F5, textColor=#0D0D0D, borderRadius=10px, shadow=none
- buttonSecondary: background=#141414, textColor=#AAAAAA, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## MessageBird Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Suite d'API Multi-Canal | Bird Communications**
  - Image: https://framerusercontent.com/images/Bhl9SCKqv9dBzE96Gi1UPM8BJk.png?width=4536&height=2553
  - Source: https://bird.com/fr/developer
- **Bird Blog — CRM, Messaging & Marketing Insights**
  - Image: https://bird.com/assets/stock/stock-35.webp
  - Source: https://bird.com/en/resources/blog
- **Overcoming Challenges in Building Email Archiving Systems**
  - Image: https://framerusercontent.com/images/hmig2JRwa5irPpZyRRVmCfsKfvo.jpg?width=5410&height=3607
  - Source: https://bird.com/resources/blog/building-email-archiving-system-challenges-course-solution
- **Bird Blog — CRM, Messaging & Marketing Insights**
  - Image: https://bird.com/assets/stock/stock-24.webp
  - Source: https://bird.com/en/resources/blog
- **使用Bird 的CRMs 产品组合以实现最大影响**
  - Image: https://framerusercontent.com/images/SEqyvPTGFrzIpRBP0yW0QR63ArA.jpg?width=5655&height=3775
  - Source: https://bird.com/zh-sg/resources/blog/using-birds-products-combined
- **Bird Blog — CRM, Messaging & Marketing Insights**
  - Image: https://bird.com/assets/stock/stock-27.webp
  - Source: https://bird.com/en/resources/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Lausanne",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#059669",
    "secondary": "#DC2626",
    "accent": "#34D399",
    "background": "#141414",
    "textPrimary": "#141414",
    "link": "#34D399"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lausanne",
      "heading": "Lausanne"
    },
    "fontStacks": {
      "heading": [
        "Lausanne",
        "sans-serif"
      ],
      "body": [
        "Lausanne",
        "sans-serif"
      ],
      "paragraph": [
        "Lausanne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F2F2F2",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, oklch(0.482 0.2292 262.36) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#F5F5F5",
      "textColor": "#0D0D0D",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#141414",
      "textColor": "#AAAAAA",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://bird.com/favicon.svg",
    "ogImage": "https://bird.com/og-default.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Accept All",
      "reasoning": "Button #2 ('Accept All') has a light background (#F5F5F5) with a contrasting text color (#0D0D0D), making it stand out as a primary action. The text 'Accept All' suggests a decisive action, often associated with primary CTAs."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 ('Contact Sales') has a dark background (#141414) and is less visually prominent than the primary button. It serves as a secondary action, providing an alternative option to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```