# Metofico Brand Identity

A complete profile of **Metofico**'s visual system — colors, typography, components, and personality — extracted from https://metofico.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/metofico
- Machine-readable JSON: https://characterquilt.com/branding/metofico.json
- Per-page llms.txt: https://characterquilt.com/branding/metofico/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D1419E |
| Accent | #D1419E |
| Body Font | Nunito Sans |
| Heading Font | Clarkson |

## Color Palette

- primary: #D1419E
- secondary: #C6D4E3
- accent: #D1419E
- background: #F9F9F9
- textPrimary: #3B3B3B
- link: #A8B4C1

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Clarkson — https://fonts.google.com/specimen/Clarkson

## Visual Assets

- Logo: https://images.squarespace-cdn.com/content/v1/65cbcf3e30804152bd849e09/be036745-f841-4fd0-9bb7-4255b4d3c6b8/metofico_logo_hw.png?format=1500w
- Favicon: https://images.squarespace-cdn.com/content/v1/65cbcf3e30804152bd849e09/6bd21732-6f9d-4651-a098-f836a56d35d1/favicon.ico?format=100w
- Social card (og:image): http://static1.squarespace.com/static/65cbcf3e30804152bd849e09/t/69a9b69f9df9c33ba1f032a8/1772731971732/brave_plcfGfYgiZ.png?format=1500w

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=25.84px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px
- buttonPrimary: background=#D1419E, textColor=#FFFFFF, borderRadius=300px, shadow=none
- buttonSecondary: background=transparent, textColor=#D1419E, borderColor=#D1419E, borderRadius=300px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Metofico Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Metofico App**
  - Image: https://app.metofico.com/metofico_logo_vw.png
  - Source: https://app.metofico.com/
- **Resources**
  - Image: https://cdn.prod.website-files.com/61d6f5bc25047ba2ebf7905a/66abe1e4c05a44a27a93c4bd_1_WHtQuqciQTqPbhaMqH3-RQ.webp
  - Source: https://www.sterlingroad.com/resources/founder-spotlight----mehdi-boudjadja-ph-d-co-founder-of-metofico
- **TOMB-AI Demo: Multi-Subject Tracking of C57BL/6 Mice | Metofico posted on  the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E05AQGHXPRLtK7jMQ/videocover-low/B4EZvHj2FMH8BQ-/0/1768579623155?e=2147483647&v=beta&t=MmTdrWw0YwFSTeETAhsseia0-bDLx1-93ELSZ2U0lHc
  - Source: https://www.linkedin.com/posts/metofico_quick-tomb-ai-demo-multi-subject-tracking-activity-7417960608157036545-d9Z5
- **Metofico supports 3Rs in animal research with AI tools | Metofico posted on  the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFa9T5rVlR67w/feedshare-shrink_800/B4EZoBkhZcIoAg-/0/1760962945001?e=2147483647&v=beta&t=rCnqORmubobkKJYqT3Qae2Xrplic3ku4r-38Ewk6vfw
  - Source: https://www.linkedin.com/posts/metofico_how-metofico-supports-the-3rs-replacement-activity-7386013928381759489-rHrR
- **Generalization of AI Model Across Home-Cage Datasets | Metofico posted on  the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFl2thd3u3q_A/feedshare-shrink_800/B4EZzoQQ1TGwAc-/0/1773423103621?e=2147483647&v=beta&t=DTIbHNzUs12JWXKE8rI4UAYzz05aqiTBFjQTCJLOHwQ
  - Source: https://www.linkedin.com/posts/metofico_generalization-across-home-cage-datasets-activity-7435332063773298689-72zC
- **Metofico | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E0BAQF5jBSsBSWCfg/company-logo_200_200/company-logo_200_200/0/1708892640517/metofico_logo?e=2147483647&v=beta&t=6OLpMuKFKbrj8Ao1asPebI_buyrSZf6-CvA615Xutvw
  - Source: https://uk.linkedin.com/company/metofico

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    },
    {
      "family": "Clarkson",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D1419E",
    "secondary": "#C6D4E3",
    "accent": "#D1419E",
    "background": "#F9F9F9",
    "textPrimary": "#3B3B3B",
    "link": "#A8B4C1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Clarkson"
    },
    "fontStacks": {
      "heading": [
        "Nunito Sans"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "44.8px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "25.84px",
      "borderRadiusCorners": {
        "topLeft": "25.84px",
        "topRight": "25.84px",
        "bottomRight": "25.84px",
        "bottomLeft": "25.84px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px"
    },
    "buttonPrimary": {
      "background": "#D1419E",
      "textColor": "#FFFFFF",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#D1419E",
      "borderColor": "#D1419E",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/65cbcf3e30804152bd849e09/be036745-f841-4fd0-9bb7-4255b4d3c6b8/metofico_logo_hw.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/65cbcf3e30804152bd849e09/6bd21732-6f9d-4651-a098-f836a56d35d1/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/65cbcf3e30804152bd849e09/t/69a9b69f9df9c33ba1f032a8/1772731971732/brave_plcfGfYgiZ.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Metofico"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Metofico'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "SubmitSubmit",
      "reasoning": "Button #5 has a vibrant brand color (#D1419E) and action-oriented text 'SubmitSubmit', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 has a transparent background with a border, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Metofico'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```