# MetricWire Brand Identity

A complete profile of **MetricWire**'s visual system — colors, typography, components, and personality — extracted from http://metricwire.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/metricwire
- Machine-readable JSON: https://characterquilt.com/branding/metricwire.json
- Per-page llms.txt: https://characterquilt.com/branding/metricwire/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5172BD |
| Accent | #1A92BC |
| Body Font | Raleway |
| Heading Font | Raleway |

## Color Palette

- primary: #5172BD
- secondary: #75D69C
- accent: #1A92BC
- background: #FFFFFF
- textPrimary: #03A9F4
- link: #03A9F4

## Typography

- primary: Raleway — https://fonts.google.com/specimen/Raleway
- heading: Raleway — https://fonts.google.com/specimen/Raleway

## Visual Assets

- Logo: https://metricwire.com/wp-content/uploads/2016/12/mw_logo_landscape_color-2-e1536545666122.png
- Favicon: https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork-50x50.png
- Social card (og:image): https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork.png

## UI Components

- buttonPrimary: background=#1A92BC, textColor=#FFFFFF, borderRadius=2px, shadow=rgba(0, 0, 0, 0.24) 0px 12px 15px 0px, rgba(0, 0, 0, 0.19) 0px 17px 50px 0px
- buttonSecondary: background=#5172BD, textColor=#FFFFFF, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and researchers

## MetricWire Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **MetricWire - Insight Platforms**
  - Image: https://www.insightplatforms.com/wp-content/uploads/2021/06/Metricwire-Square-Logo-InsightPlatforms.png
  - Source: https://www.insightplatforms.com/platforms/metricwire/
- **MetricWire Software Pricing, Alternatives & More 2026 | Capterra**
  - Image: https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/385b1f73-5bd0-48ab-936d-77039542c6ce.gif?auto=format%2Ccompress&fit=max&w=3840&q=60&ch=Width%2CDPR
  - Source: https://www.capterra.com/p/143933/MetricWire/
- **ProMo+ By MetricWire App - App Store**
  - Image: https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/5b/27/49/5b27496b-8a50-a2d1-5768-41993a6c20f3/promotionAppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/1200x630wa.png
  - Source: https://apps.apple.com/us/app/promo-by-metricwire/id6476778387
- **Catalyst By MetricWire - Free APK Download for Android**
  - Image: https://lh3.googleusercontent.com/TVlC111ht8JdZSGCmPGfMnByDpVfgSraf_WgzqbB9kOpyUdHiFdK3NtAOEvqn9-gN4oflqYxiKTrOYuRZ4JjyXTuLllRLbS4mAz4=h200
  - Source: https://www.appbrain.com/app/catalyst-by-metricwire/com.metricwire.digitalhealth
- **Catalyst By MetricWire - Free APK Download for Android**
  - Image: https://www.appbrain.com/share-img?pkg=com.metricwire.digitalhealth&width=764&height=400&maxCacheSeconds=3600
  - Source: https://www.appbrain.com/app/catalyst-by-metricwire/com.metricwire.digitalhealth
- **MetricWire - Pricing, Features, and Details in 2026**
  - Image: https://images.softwaresuggest.com/latest_screenshots/1606380985_metricwire+home.png
  - Source: https://www.softwaresuggest.com/metricwire

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5172BD",
    "secondary": "#75D69C",
    "accent": "#1A92BC",
    "background": "#FFFFFF",
    "textPrimary": "#03A9F4",
    "link": "#03A9F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raleway",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Raleway",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A92BC",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(0, 0, 0, 0.24) 0px 12px 15px 0px, rgba(0, 0, 0, 0.19) 0px 17px 50px 0px"
    },
    "buttonSecondary": {
      "background": "#5172BD",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://metricwire.com/wp-content/uploads/2016/12/mw_logo_landscape_color-2-e1536545666122.png",
    "favicon": "https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork-50x50.png",
    "ogImage": "https://metricwire.com/wp-content/uploads/2016/12/mw_icon_512x512_iTunesArtwork.png",
    "logoHref": "https://metricwire.com/",
    "logoAlt": "Metricwire Inc."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Metricwire Inc.'",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule Demo",
      "reasoning": "Button #0 ('Schedule Demo') uses a vibrant blue color (#1A92BC) distinct from the other buttons and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Learn More",
      "reasoning": "Button #1 ('Learn More') uses a different blue shade (#5172BD) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and researchers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Metricwire Inc.'",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```