# Mezli Brand Identity A complete profile of **Mezli**'s visual system — colors, typography, components, and personality — extracted from https://www.mezli.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/mezli - Machine-readable JSON: https://characterquilt.com/branding/mezli.json - Per-page llms.txt: https://characterquilt.com/branding/mezli/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #000000 | | Body Font | Helvetica Neue | | Heading Font | Helvetica Neue | ## Color Palette - primary: #000000 - accent: #000000 - background: #F6F6F6 - textPrimary: #3E3E3E - link: #000000 ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue ## UI Components - buttonPrimary: background=#3E3E3E, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: minimalist · Energy: low · Audience: unknown ## Mezli Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Introducing Mezli: The Ultimate Solution for a Fast, Delicious, and Sustainable Food Future!** - Image: https://i.ytimg.com/vi/fWLv1ov5ifY/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=fWLv1ov5ifY - **This San Francisco Restaurant Is Run Entirely By Robots | Eater SF** - Image: https://platform.sf.eater.com/wp-content/uploads/sites/28/chorus/uploads/chorus_asset/file/23949034/2022_Eater_Mezli_001.jpg?quality=90&strip=all&crop=0.099206349206355%2C0%2C99.801587301587%2C100&w=2400 - Source: https://sf.eater.com/2022/8/17/23308389/mezli-robot-restaurant-open-menu-san-francisco - **This San Francisco Restaurant Is Run Entirely By Robots | Eater SF** - Image: https://platform.sf.eater.com/wp-content/uploads/sites/28/chorus/uploads/chorus_asset/file/23949034/2022_Eater_Mezli_001.jpg?quality=90&strip=all&crop=16.732804232804%2C0%2C66.534391534392%2C100&w=2400 - Source: https://sf.eater.com/2022/8/17/23308389/mezli-robot-restaurant-open-menu-san-francisco - **Mezli's CEO Opens Up About Mezli (Eventually) Opening its Autonomous Restaurant Platform** - Image: https://substackcdn.com/image/fetch/$s_!Rxr4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F52038f5d-3d8a-48bf-b37d-160b88db91ed_5400x3600.jpeg - Source: https://www.ottomate.news/p/mezlis-ceo-opens-up-about-mezli-eventually - **Mezli — Alex Gruebele** - Image: https://images.squarespace-cdn.com/content/v1/59e456c6be42d611cf9aaef7/838d3d2b-f84f-4c64-aa38-e8ddea4ea6bb/Screenshot+2024-01-23+at+4.22.04+PM.png - Source: https://www.alexgruebele.com/mezli ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Clarkson", "role": "unknown" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#000000", "accent": "#000000", "background": "#F6F6F6", "textPrimary": "#3E3E3E", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "body": [ "Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "12px", "h2": "12px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#3E3E3E", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "favicon": null, "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "The detected logo candidate is associated with Squarespace, not Mezli, as inferred from the URL. No suitable Mezli logo was found.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Owner Login", "reasoning": "The 'Owner Login' button is the only button available, making it the default primary action despite its neutral color." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is no secondary button available with a different color." }, "confidence": 0.8 }, "personality": { "tone": "minimalist", "energy": "low", "targetAudience": "unknown" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "The detected logo candidate is associated with Squarespace, not Mezli, as inferred from the URL. No suitable Mezli logo was found.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```