# Micro Meat Brand Identity

A complete profile of **Micro Meat**'s visual system — colors, typography, components, and personality — extracted from http://www.micromeat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/micro-meat
- Machine-readable JSON: https://characterquilt.com/branding/micro-meat.json
- Per-page llms.txt: https://characterquilt.com/branding/micro-meat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FB7D33 |
| Accent | #0000EE |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #FB7D33
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Favicon: https://www.wix.com/favicon.ico

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Micro Meat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Micro Meat**
  - Image: https://cdn.prod.website-files.com/61c463c70889dd1fe2be377f/63d7fa057bd6858d740ad8c5_Metadata.gif
  - Source: https://www.scispot.com/customers/micro-meat
- **Vexed Micro Meat Bundle – TackleWest**
  - Image: https://www.tacklewest.com.au/cdn/shop/files/VexedMicroMeatBundle_620x.jpg?v=1711955192
  - Source: https://www.tacklewest.com.au/products/vexed-micro-meat-bundle?srsltid=AfmBOooK6RWvOo2FkhTYZ_OQQIlPzS6F81lWcp6zMb-NGe2JNMxPO59Z
- **How to tie a Micro Meat | AvidMax Fly Tying Tuesday Tutorials**
  - Image: https://i.ytimg.com/vi/mURSBDhRsZg/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBc1AmKMDiNxP_MoExFSLZpwJxV5w
  - Source: https://www.youtube.com/watch?v=mURSBDhRsZg
- **Mexico's Micro Meat Launches To Offer Cultivated Meat Manufacturers A New  Way To Scale**
  - Image: https://www.greenqueen.com.hk/wp-content/uploads/2022/03/Micro-Meat.jpg
  - Source: https://www.greenqueen.com.hk/micro-meat-to-make-cultivated-meat-easier-to-market/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FB7D33",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "HelveticaNeueW01-55Roma",
        "HelveticaNeueW02-55Roma",
        "HelveticaNeueW10-55Roma",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "34px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://www.wix.com/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided logo candidate links to an external site (Wix) and does not represent the brand 'Micromeat'.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color and lack vibrant or action-oriented text, making it difficult to determine a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button was identified, a secondary button cannot be determined."
    },
    "confidence": 0.3
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.3,
    "colors": 0.8,
    "overall": 0.55
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided logo candidate links to an external site (Wix) and does not represent the brand 'Micromeat'.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```