# Microhealth Brand Identity A complete profile of **Microhealth**'s visual system — colors, typography, components, and personality — extracted from http://microhealth.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/microhealth - Machine-readable JSON: https://characterquilt.com/branding/microhealth.json - Per-page llms.txt: https://characterquilt.com/branding/microhealth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D7F0F2 | | Accent | #1F2664 | | Body Font | Onest | | Heading Font | Safiro | ## Color Palette - primary: #D7F0F2 - secondary: #B8DDE0 - accent: #1F2664 - background: #FFFFFF - textPrimary: #1F2664 - link: #1F2664 ## Typography - primary: Onest — https://fonts.google.com/specimen/Onest - heading: Safiro — https://fonts.google.com/specimen/Safiro ## Visual Assets - Logo: 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- Favicon: https://microhealth.com/images/favicon-light.png ## UI Components - input: background=#F3F4FF, textColor=#1F2664, borderColor=#F3F4FF, borderRadius=16.896px, shadow=none - buttonPrimary: background=#D7F0F2, textColor=#1F2664, borderRadius=33554400px, shadow=none - buttonSecondary: background=transparent, textColor=#3B0A2A, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: patients and healthcare professionals dealing with bleeding disorders ## Microhealth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **image?url=https://images.ctfassets.net/84v8p3raj65x/5nAFlhZOKIzfDjvwap2XPj/e4ce42f4780e396d1b18cb56a1b91684/bg-bubbles.webp&w=3840&q=75** - Image: https://microhealth.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F84v8p3raj65x%2F5nAFlhZOKIzfDjvwap2XPj%2Fe4ce42f4780e396d1b18cb56a1b91684%2Fbg-bubbles.webp&w=3840&q=75 - Source: https://microhealth.com/about-us - **SCD heros, welcome! | Microhealth** - Image: https://images.ctfassets.net/84v8p3raj65x/2nWGdOC5Ngy7aTxseIJFh9/d851f4c099bbd25ec239be0e7a9b438c/doctor-patient.webp - Source: https://microhealth.com/SCD-HCP - **Empowering SCD care, together | Microhealth** - Image: https://microhealth.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F84v8p3raj65x%2F6g1ugBWCjqmkhz0DyI9zUe%2F8710abd7fb349517888912a53e4c1ff9%2Ffamily-looking-at-phone.webp&w=3840&q=75 - Source: https://microhealth.com/SCD-PAT - **image?url=https://images.ctfassets.net/84v8p3raj65x/4X7WXqPF7BAkg6xQVcr50Z/feeab81e8ba89760c597cf81aa0ebe96/pharmacy-family-tablet.webp&w=3840&q=75** - Image: https://microhealth.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F84v8p3raj65x%2F4X7WXqPF7BAkg6xQVcr50Z%2Ffeeab81e8ba89760c597cf81aa0ebe96%2Fpharmacy-family-tablet.webp&w=3840&q=75 - Source: https://microhealth.com/about-us - **Digital tools for smarter patient care | Microhealth** - Image: https://images.ctfassets.net/84v8p3raj65x/BYWhpEWd3PVYefsZ83aZS/9042f4b71814fbaae441ea47c8e8561c/microhealth-dashboard.webp - Source: https://microhealth.com/RBD-HCP - **image?url=https://images.ctfassets.net/84v8p3raj65x/78KgFvFRYit7pzKzIbmhtC/ed7f483261662b1eb6cbd462c2028ca8/app-body-log.webp&w=3840&q=75** - Image: https://microhealth.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F84v8p3raj65x%2F78KgFvFRYit7pzKzIbmhtC%2Fed7f483261662b1eb6cbd462c2028ca8%2Fapp-body-log.webp&w=3840&q=75 - Source: https://microhealth.com/BD-PAT ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Safiro", "role": "heading" }, { "family": "Onest", "role": "body" } ], "colors": { "primary": "#D7F0F2", "secondary": "#B8DDE0", "accent": "#1F2664", "background": "#FFFFFF", "textPrimary": "#1F2664", "link": "#1F2664" }, "typography": { "fontFamilies": { "primary": "Onest", "heading": "Safiro" }, "fontStacks": { "heading": [ "Safiro" ], "body": [ "Safiro" ], "paragraph": [ "Onest" ] }, "fontSizes": { "h1": "129.6px", "h2": "129.6px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#F3F4FF", "textColor": "#1F2664", "borderColor": "#F3F4FF", "borderRadius": "16.896px", "borderRadiusCorners": { "topLeft": "16.896px", "topRight": "16.896px", "bottomRight": "16.896px", "bottomLeft": "16.896px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D7F0F2", "textColor": "#1F2664", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#3B0A2A", "borderColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://microhealth.com/images/favicon-light.png", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 4, "reasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Bleeding disorders patients", "reasoning": "Button #1 has a vibrant blue background (#D7F0F2) and is action-oriented, targeting a specific user group ('Bleeding disorders patients'), making it a strong primary CTA." }, "secondary": { "index": 5, "text": "Learn more", "reasoning": "Button #5 has a transparent background with a border, making it a suitable secondary CTA. It offers additional information ('Learn more'), complementing the primary action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "patients and healthcare professionals dealing with bleeding disorders" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 4, "selectedLogoReasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```