{
  "name": "Milk Video",
  "slug": "milk-video",
  "domain": "https://milkvideo.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Arial",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "body"
      },
      {
        "family": "Segoe UI",
        "role": "body"
      },
      {
        "family": "Helvetica Neue",
        "role": "body"
      },
      {
        "family": "Noto Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#2563EB",
      "secondary": "#EFF6FF",
      "accent": "#9CA3AF",
      "background": "#F8F0F0",
      "textPrimary": "#000000",
      "link": "#9CA3AF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Arial",
        "heading": "Arial"
      },
      "fontStacks": {
        "heading": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Noto Color Emoji"
        ],
        "body": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "ui-sans-serif",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Noto Color Emoji"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "36px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {},
    "images": {
      "logo": "https://milkvideo.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-milk-summary-yc-slide.a92e9d52.png&w=3840&q=75",
      "favicon": null,
      "ogImage": "https://assets-milk.s3.amazonaws.com/social/milk-social-slide.png",
      "logoAlt": "Milk Video small logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.",
      "confidence": 0.85,
      "source": "llm"
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "digital content creators"
    },
    "designSystem": {
      "framework": "unknown",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0,
      "colors": 0.9,
      "overall": 0.45
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.",
          "confidence": 0.85
        }
      },
      "buttonClassification": {
        "llmCalled": false,
        "llmSucceeded": false
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/13ade2f495.webp",
      "alt": "Milk Video",
      "source_url": "https://milkvideo.com/how-it-works",
      "image_url": "https://assets-milk.s3.amazonaws.com/how-it-works/template.jpg",
      "width": 2000,
      "height": 1169,
      "bytes": 213045,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/73345ef1ee.webp",
      "alt": "Milk Video",
      "source_url": "https://milkvideo.com/how-it-works",
      "image_url": "https://assets-milk.s3.amazonaws.com/how-it-works/transcript-explainer.jpeg",
      "width": 2000,
      "height": 1157,
      "bytes": 337442,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/c00f6b3e83.webp",
      "alt": "Milk Video",
      "source_url": "https://milkvideo.com/how-it-works",
      "image_url": "https://assets-milk.s3.amazonaws.com/how-it-works/editor.jpg",
      "width": 2000,
      "height": 1157,
      "bytes": 178200,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/2c60420646.webp",
      "alt": "Milk Video",
      "source_url": "https://milkvideo.com/contact",
      "image_url": "https://assets-milk.s3.amazonaws.com/about/office1.jpg",
      "width": 1720,
      "height": 960,
      "bytes": 160182,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/ec9b018ea3.webp",
      "alt": "Milk Video",
      "source_url": "https://milkvideo.com/",
      "image_url": "https://embed-ssl.wistia.com/deliveries/306b133ed742cfacd327276bb23468db.webp?image_crop_resized=1280x720",
      "width": 1280,
      "height": 720,
      "bytes": 14024,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/milk-video/b5c99eb6b6.webp",
      "alt": "Milk Video",
      "source_url": "https://app.milkvideo.com/",
      "image_url": "https://app.milkvideo.com/assets/logo-square.88da2754.png",
      "width": 1192,
      "height": 1192,
      "bytes": 101079,
      "query": "site:milkvideo.com",
      "query_suffix": "site:milkvideo.com"
    }
  ],
  "font_resources": [
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    },
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/milk-video",
  "agent_instructions": "You are designing or implementing in Milk Video's brand identity.\n\n# Brand profile\n- Company: Milk Video\n- Source: https://milkvideo.com\n- Color scheme: light\n\n# Colors\n- primary: #2563EB\n- secondary: #EFF6FF\n- accent: #9CA3AF\n- background: #F8F0F0\n- textPrimary: #000000\n- link: #9CA3AF\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap\">\n\n# UI Components\n\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: digital content creators\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/milk-video.json",
  "page_markdown": "# Milk Video Brand Identity\n\nA complete profile of **Milk Video**'s visual system — colors, typography, components, and personality — extracted from https://milkvideo.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/milk-video\n- Machine-readable JSON: https://characterquilt.com/branding/milk-video.json\n- Per-page llms.txt: https://characterquilt.com/branding/milk-video/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2563EB |\n| Accent | #9CA3AF |\n| Body Font | Arial |\n| Heading Font | Arial |\n\n## Color Palette\n\n- primary: #2563EB\n- secondary: #EFF6FF\n- accent: #9CA3AF\n- background: #F8F0F0\n- textPrimary: #000000\n- link: #9CA3AF\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\n## Visual Assets\n\n- Logo: https://milkvideo.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-milk-summary-yc-slide.a92e9d52.png&w=3840&q=75\n- Social card (og:image): https://assets-milk.s3.amazonaws.com/social/milk-social-slide.png\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: digital content creators\n\n## Milk Video Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Milk Video**\n  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/template.jpg\n  - Source: https://milkvideo.com/how-it-works\n- **Milk Video**\n  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/transcript-explainer.jpeg\n  - Source: https://milkvideo.com/how-it-works\n- **Milk Video**\n  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/editor.jpg\n  - Source: https://milkvideo.com/how-it-works\n- **Milk Video**\n  - Image: https://assets-milk.s3.amazonaws.com/about/office1.jpg\n  - Source: https://milkvideo.com/contact\n- **Milk Video**\n  - Image: https://embed-ssl.wistia.com/deliveries/306b133ed742cfacd327276bb23468db.webp?image_crop_resized=1280x720\n  - Source: https://milkvideo.com/\n- **Milk Video**\n  - Image: https://app.milkvideo.com/assets/logo-square.88da2754.png\n  - Source: https://app.milkvideo.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Segoe UI\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Noto Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2563EB\",\n    \"secondary\": \"#EFF6FF\",\n    \"accent\": \"#9CA3AF\",\n    \"background\": \"#F8F0F0\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#9CA3AF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Arial\",\n      \"heading\": \"Arial\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Noto Color Emoji\"\n      ],\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"36px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {},\n  \"images\": {\n    \"logo\": \"https://milkvideo.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-milk-summary-yc-slide.a92e9d52.png&w=3840&q=75\",\n    \"favicon\": null,\n    \"ogImage\": \"https://assets-milk.s3.amazonaws.com/social/milk-social-slide.png\",\n    \"logoAlt\": \"Milk Video small logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.\",\n    \"confidence\": 0.85,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"digital content creators\"\n  },\n  \"designSystem\": {\n    \"framework\": \"unknown\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0,\n    \"colors\": 0.9,\n    \"overall\": 0.45\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.\",\n        \"confidence\": 0.85\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false\n    }\n  }\n}\n```\n"
}