# Milk Video Brand Identity

A complete profile of **Milk Video**'s visual system — colors, typography, components, and personality — extracted from https://milkvideo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/milk-video
- Machine-readable JSON: https://characterquilt.com/branding/milk-video.json
- Per-page llms.txt: https://characterquilt.com/branding/milk-video/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2563EB |
| Accent | #9CA3AF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #2563EB
- secondary: #EFF6FF
- accent: #9CA3AF
- background: #F8F0F0
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://milkvideo.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-milk-summary-yc-slide.a92e9d52.png&w=3840&q=75
- Social card (og:image): https://assets-milk.s3.amazonaws.com/social/milk-social-slide.png

## Brand Personality

Tone: modern · Energy: medium · Audience: digital content creators

## Milk Video Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Milk Video**
  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/template.jpg
  - Source: https://milkvideo.com/how-it-works
- **Milk Video**
  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/transcript-explainer.jpeg
  - Source: https://milkvideo.com/how-it-works
- **Milk Video**
  - Image: https://assets-milk.s3.amazonaws.com/how-it-works/editor.jpg
  - Source: https://milkvideo.com/how-it-works
- **Milk Video**
  - Image: https://assets-milk.s3.amazonaws.com/about/office1.jpg
  - Source: https://milkvideo.com/contact
- **Milk Video**
  - Image: https://embed-ssl.wistia.com/deliveries/306b133ed742cfacd327276bb23468db.webp?image_crop_resized=1280x720
  - Source: https://milkvideo.com/
- **Milk Video**
  - Image: https://app.milkvideo.com/assets/logo-square.88da2754.png
  - Source: https://app.milkvideo.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2563EB",
    "secondary": "#EFF6FF",
    "accent": "#9CA3AF",
    "background": "#F8F0F0",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://milkvideo.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-milk-summary-yc-slide.a92e9d52.png&w=3840&q=75",
    "favicon": null,
    "ogImage": "https://assets-milk.s3.amazonaws.com/social/milk-social-slide.png",
    "logoAlt": "Milk Video small logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital content creators"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Milk Video'. It is the most prominent logo that aligns with the brand inferred from the page title and URL.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```