# Minded Brand Identity

A complete profile of **Minded**'s visual system — colors, typography, components, and personality — extracted from https://www.minded.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/minded
- Machine-readable JSON: https://characterquilt.com/branding/minded.json
- Per-page llms.txt: https://characterquilt.com/branding/minded/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #475569 |
| Accent | #475569 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #475569
- accent: #475569
- background: #FFFFFF
- textPrimary: #464545
- link: #475569

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.minded.com/assets/minded-logo.png
- Favicon: https://www.minded.com/assets/icons/favicon.png
- Social card (og:image): https://www.minded.com/assets/og-image.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#475569, borderColor=#898484, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Minded Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Minded AI | Pricing**
  - Image: https://cdn.prod.website-files.com/65f8868bcc351fd11959406b/695bbb60b2da81ff9dce7784_etoroI%20(1).jpg
  - Source: https://www.minded.com/pricing
- **Minded AI | Pricing**
  - Image: https://cdn.prod.website-files.com/65f8868bcc351fd11959406b/695bbf9ef1f1d26547b564ec_je%20(1).jpg
  - Source: https://www.minded.com/pricing
- **Minded - Record your work to train AI Agents**
  - Image: https://cdn.prod.website-files.com/64aeeccaf655ca7ef27c47ed/696f5c41c91956dd1bf511b0_playground%20(1).jpg
  - Source: https://www.minded.com/
- **AI Agent Development Blog and Best Practices | Minded**
  - Image: https://cdn.prod.website-files.com/65f8868bcc351fd11959406b/65f9c76b34071bd4d44a50f7_accuracy.png
  - Source: https://www.minded.com/blog
- **The Agent Development Lifecycle Loop | Minded**
  - Image: https://cdn.prod.website-files.com/65f8868bcc351fd11959406b/68418349ec6bc337098743e1_agent%20squad%20movie.png
  - Source: https://www.minded.com/blog/adlc-loop
- **The Agent Development Lifecycle Loop | Minded**
  - Image: https://cdn.prod.website-files.com/65f8868bcc351fd11959406b/6846718f392553aefbc17b18_the%20lean%20agent.png
  - Source: https://www.minded.com/blog/adlc-loop

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#475569",
    "accent": "#475569",
    "background": "#FFFFFF",
    "textPrimary": "#464545",
    "link": "#475569"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans"
      ]
    },
    "fontSizes": {
      "h1": "61.5px",
      "h2": "72px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#475569",
      "borderColor": "#898484",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.minded.com/assets/minded-logo.png",
    "favicon": "https://www.minded.com/assets/icons/favicon.png",
    "ogImage": "https://www.minded.com/assets/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Minded"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Minded'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Case study →",
      "reasoning": "Button #0 ('Case study →') is selected as the primary CTA because it has action-oriented text suggesting further engagement, which is typical for a primary button."
    },
    "secondary": {
      "index": 1,
      "text": "testimonial",
      "reasoning": "Button #1 ('testimonial') is selected as secondary due to its less action-oriented text, indicating a supporting role."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Minded'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```