# MineralSoft Brand Identity A complete profile of **MineralSoft**'s visual system — colors, typography, components, and personality — extracted from https://mineralsoft.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/mineralsoft - Machine-readable JSON: https://characterquilt.com/branding/mineralsoft.json - Per-page llms.txt: https://characterquilt.com/branding/mineralsoft/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2B811A | | Accent | #EF6000 | | Body Font | Segoe UI | | Heading Font | Segoe UI | ## Color Palette - primary: #2B811A - secondary: #56BC2F - accent: #EF6000 - background: #FFFFFF - textPrimary: #292929 - link: #EF6000 ## Typography - primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI - heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI ## Visual Assets - Logo: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/source/rev-b96e6e1/www.enverus.com/wp-content/uploads/2021/09/logo.svg - Favicon: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2021/09/cropped-favicon-32x32.png - Social card (og:image): https://www.enverus.com/wp-content/uploads/2022/12/MicrosoftTeams-image-14.png ## UI Components - buttonPrimary: background=#EF6000, textColor=#FFFFFF, borderColor=#EF6000, borderRadius=50px, shadow=none - buttonSecondary: background=transparent, textColor=#EF6000, borderColor=#EF6000, borderRadius=50px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: energy industry professionals ## MineralSoft Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Mineral Management Made Easy With MineralSoft | Enverus** - Image: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2024/12/Enverus_News_Release_Permian_Production_Sensitivity_Thumbnail.jpg - Source: https://mineralsoft.com/ - **Mineral Management Made Easy With MineralSoft | Enverus** - Image: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2023/05/Enverus_Blog_Minerals_Packaging_Thumbnail.jpg - Source: https://mineralsoft.com/ - **Mineral Management Made Easy With MineralSoft | Enverus** - Image: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2024/10/Enverus_Presse_Release_NA_Inventory_Thumbnail.png - Source: https://mineralsoft.com/ - **Mineral Management Made Easy With MineralSoft | Enverus** - Image: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2023/12/MineralSoft-product-and-customer-login-hero-banner.webp - Source: https://mineralsoft.com/ - **Mineral Management Made Easy With MineralSoft | Enverus** - Image: https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2024/08/Enverus_Press_Release_Top_US_Drillers_Customer_Rankings_Thumbnail-1.jpg - Source: https://mineralsoft.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Noto Sans", "role": "body" } ], "colors": { "primary": "#2B811A", "secondary": "#56BC2F", "accent": "#EF6000", "background": "#FFFFFF", "textPrimary": "#292929", "link": "#EF6000" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Segoe UI" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Noto Color Emoji" ] }, "fontSizes": { "h1": "50px", "h2": "38px", "body": "20px" } }, "spacing": { "baseUnit": 10, "borderRadius": "20px" }, "components": { "buttonPrimary": { "background": "#EF6000", "textColor": "#FFFFFF", "borderColor": "#EF6000", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#EF6000", "borderColor": "#EF6000", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/source/rev-b96e6e1/www.enverus.com/wp-content/uploads/2021/09/logo.svg", "favicon": "https://cdn-gmlal.nitrocdn.com/COEFSwWOUXelieQTcxnmdtQFhbuAVPuh/assets/images/optimized/rev-b96e6e1/www.enverus.com/wp-content/uploads/2021/09/cropped-favicon-32x32.png", "ogImage": "https://www.enverus.com/wp-content/uploads/2022/12/MicrosoftTeams-image-14.png", "logoHref": "https://www.enverus.com", "logoAlt": "Enverus Horizontal Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enverus'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 with text 'Get Started' uses a vibrant brand color (#EF6000) which is typically used for primary CTAs. The action-oriented text further supports its role as the primary button." }, "secondary": { "index": 1, "text": "Watch Video", "reasoning": "Button #1 with text 'Watch Video' has a transparent background, making it less prominent and suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "energy industry professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enverus'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```