# Minimum Brand Identity

A complete profile of **Minimum**'s visual system — colors, typography, components, and personality — extracted from https://minimum.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/minimum
- Machine-readable JSON: https://characterquilt.com/branding/minimum.json
- Per-page llms.txt: https://characterquilt.com/branding/minimum/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #022CAB |
| Accent | #004FAC |
| Body Font | Allianceno |
| Heading Font | Allianceno |

## Color Palette

- primary: #022CAB
- accent: #004FAC
- background: #FFFFFF
- textPrimary: #004FAC
- link: #004FAC

## Typography

- primary: Allianceno — https://fonts.google.com/specimen/Allianceno
- heading: Allianceno — https://fonts.google.com/specimen/Allianceno

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22auto%22%20viewBox%3D%220%200%2012%2021%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_101_2173)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M11.5473%2011.5672C10.9436%2012.1458%209.9245%2012.1458%209.3208%2011.5672C8.7171%2010.9886%208.71785%2010.0119%209.3208%209.43398C9.92375%208.85611%2010.9436%208.85539%2011.5466%209.43398C12.1495%2010.0126%2012.1503%2010.9893%2011.5466%2011.5679L11.5473%2011.5672ZM7.11297%2015.8171C6.50927%2016.3957%205.49015%2016.3957%204.88646%2015.8171C4.28276%2015.2385%204.28351%2014.2618%204.88646%2013.6839C5.48941%2013.106%206.50927%2013.1053%207.11222%2013.6839C7.71517%2014.2625%207.71592%2015.2392%207.11222%2015.8178L7.11297%2015.8171ZM2.67937%2020.067C2.07567%2020.6456%201.05656%2020.6456%200.45286%2020.067C-0.150839%2019.4884%20-0.150091%2018.5117%200.45286%2017.9338C1.05581%2017.3559%202.07567%2017.3552%202.67862%2017.9338C3.28158%2018.5124%203.28232%2019.4891%202.67862%2020.0677L2.67937%2020.067ZM7.11297%207.31726C6.50927%207.89585%205.49015%207.89585%204.8872%207.31726C4.28425%206.73867%204.28351%205.76195%204.8872%205.18336C5.4909%204.60477%206.51002%204.60477%207.11371%205.18336C7.71741%205.76195%207.71667%206.73867%207.11371%207.31655L7.11297%207.31726ZM2.67862%2011.5672C2.07493%2012.1458%201.05581%2012.1458%200.45286%2011.5672C-0.150091%2010.9886%20-0.150839%2010.0119%200.45286%209.43327C1.05656%208.85468%202.07567%208.85468%202.67937%209.43327C3.28307%2010.0119%203.28232%2010.9886%202.67937%2011.5665L2.67862%2011.5672ZM2.67937%203.06735C2.07567%203.64594%201.05656%203.64594%200.45286%203.06735C-0.150839%202.48876%20-0.150091%201.51204%200.45286%200.934162C1.05581%200.356289%202.07567%200.355572%202.67862%200.934162C3.28158%201.51275%203.28232%202.48948%202.67862%203.06807L2.67937%203.06735Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_101_2173%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%2212%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20transform%3D%22translate(0%200.5)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/64e72fd39031770e6f0cad79_minim%20fv.png
- Social card (og:image): https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/641326158ad40681e5baaa8d_Open%20Graph.png

## UI Components

- buttonPrimary: background=#004FAC, textColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Minimum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Inventory Management Plans: the unsung hero of decarbonisation | Blog |  Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/689c5a6bf442d1f74f94c4ac_bia-w-a-PO8Woh4YBD8-unsplash.jpg
  - Source: https://www.minimum.com/post/inventory-management-plans-the-unsung-hero-of-decarbonisation
- **The State of Emissions Disclosure in 2025 | Blog | Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/6862a2e031285e220b186dbf_pexels-bnwtake0405-19630487.jpg
  - Source: https://www.minimum.com/post/the-state-of-emissions-disclosure-in-2025
- **How Environmental Data Unlocks Business Value | Blog | Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/6900ee8d6e14853fb4f8e84e_28%20October%2025%20Blog.png
  - Source: https://www.minimum.com/post/how-environmental-data-unlocks-business-value
- **What sustainability data can you trust? 3 signs to look for | Blog | Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/66b1ecbba911fb4f3492011d_martin-martz-wrh3ux0AksA-unsplash.jpg
  - Source: https://www.minimum.com/post/what-sustainability-data-can-you-trust-3-signs-to-look-for
- **Inventory Management Plans: the unsung hero of decarbonisation | Blog |  Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/689c5b107d2b23322d3099ff_Inventory%20Management%20Plans%20Blog%20Visual%20Asset.png
  - Source: https://www.minimum.com/post/inventory-management-plans-the-unsung-hero-of-decarbonisation
- **Our Blog | Minimum**
  - Image: https://cdn.prod.website-files.com/64104220294ba0d3fab8bba9/693a92b8c84c8433c6c5f55e_Requirements-for-environmental-data.jpg
  - Source: https://www.minimum.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Allianceno",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#022CAB",
    "accent": "#004FAC",
    "background": "#FFFFFF",
    "textPrimary": "#004FAC",
    "link": "#004FAC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Allianceno",
      "heading": "Allianceno"
    },
    "fontStacks": {
      "heading": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "29.25px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004FAC",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22auto%22%20viewBox%3D%220%200%2012%2021%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_101_2173)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M11.5473%2011.5672C10.9436%2012.1458%209.9245%2012.1458%209.3208%2011.5672C8.7171%2010.9886%208.71785%2010.0119%209.3208%209.43398C9.92375%208.85611%2010.9436%208.85539%2011.5466%209.43398C12.1495%2010.0126%2012.1503%2010.9893%2011.5466%2011.5679L11.5473%2011.5672ZM7.11297%2015.8171C6.50927%2016.3957%205.49015%2016.3957%204.88646%2015.8171C4.28276%2015.2385%204.28351%2014.2618%204.88646%2013.6839C5.48941%2013.106%206.50927%2013.1053%207.11222%2013.6839C7.71517%2014.2625%207.71592%2015.2392%207.11222%2015.8178L7.11297%2015.8171ZM2.67937%2020.067C2.07567%2020.6456%201.05656%2020.6456%200.45286%2020.067C-0.150839%2019.4884%20-0.150091%2018.5117%200.45286%2017.9338C1.05581%2017.3559%202.07567%2017.3552%202.67862%2017.9338C3.28158%2018.5124%203.28232%2019.4891%202.67862%2020.0677L2.67937%2020.067ZM7.11297%207.31726C6.50927%207.89585%205.49015%207.89585%204.8872%207.31726C4.28425%206.73867%204.28351%205.76195%204.8872%205.18336C5.4909%204.60477%206.51002%204.60477%207.11371%205.18336C7.71741%205.76195%207.71667%206.73867%207.11371%207.31655L7.11297%207.31726ZM2.67862%2011.5672C2.07493%2012.1458%201.05581%2012.1458%200.45286%2011.5672C-0.150091%2010.9886%20-0.150839%2010.0119%200.45286%209.43327C1.05656%208.85468%202.07567%208.85468%202.67937%209.43327C3.28307%2010.0119%203.28232%2010.9886%202.67937%2011.5665L2.67862%2011.5672ZM2.67937%203.06735C2.07567%203.64594%201.05656%203.64594%200.45286%203.06735C-0.150839%202.48876%20-0.150091%201.51204%200.45286%200.934162C1.05581%200.356289%202.07567%200.355572%202.67862%200.934162C3.28158%201.51275%203.28232%202.48948%202.67862%203.06807L2.67937%203.06735Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_101_2173%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%2212%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20transform%3D%22translate(0%200.5)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/64e72fd39031770e6f0cad79_minim%20fv.png",
    "ogImage": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/641326158ad40681e5baaa8d_Open%20Graph.png",
    "logoHref": "/contact"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, which is a typical position for the main brand logo, despite being invisible. It matches the brand inferred from the URL and page title.",
    "confidence": 0.75,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo with Novisto",
      "reasoning": "Button #0 ('Book a demo with Novisto') is likely the primary CTA due to its action-oriented text and vibrant blue color, which aligns with the brand's accent color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, which is a typical position for the main brand logo, despite being invisible. It matches the brand inferred from the URL and page title.",
        "confidence": 0.75
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```