# Miniswap Brand Identity A complete profile of **Miniswap**'s visual system — colors, typography, components, and personality — extracted from https://miniswap.gg/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/miniswap - Machine-readable JSON: https://characterquilt.com/branding/miniswap.json - Per-page llms.txt: https://characterquilt.com/branding/miniswap/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #750E13 | | Accent | #750E13 | | Body Font | IM Fell English | | Heading Font | IM Fell DW Pica SC | ## Color Palette - primary: #750E13 - secondary: #B1AFC5 - accent: #750E13 - background: #FAF9F7 - textPrimary: #000000 - link: #4F0341 ## Typography - primary: IM Fell English — https://fonts.google.com/specimen/IM+Fell+English - heading: IM Fell DW Pica SC — https://fonts.google.com/specimen/IM+Fell+DW+Pica+SC ## Visual Assets - Logo: https://miniswap.gg/assets/svg/logo-h.svg - Favicon: https://miniswap.gg/assets/favicon/favicon-96x96.png - Social card (og:image): https://miniswap.gg/assets/favicon/web-app-manifest-512x512.png ## UI Components - input: background=transparent, textColor=#161616, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#750E13, textColor=#F8F9FA, borderRadius=0px, shadow=none - buttonSecondary: background=#4F0341, textColor=#F8F9FA, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tabletop gaming enthusiasts ## Miniswap Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Buy, Sell, and Showcase Tabletop Wargaming Miniatures - Miniswap** - Image: https://miniswap.gg/assets/images/army.webp - Source: https://miniswap.gg/no - **Warhammer 40,000 Introductory Set - Miniswap** - Image: https://images.miniswap.gg/cdn-cgi/image/width=512,,format=webp/listings/7854b6a7-8106-4a42-836b-919f356365fa.webp - Source: https://miniswap.gg/us/item/item_pZQGDloY1wQUrGDL - **Men of Gondor - Bowmen - Miniswap** - Image: https://images.miniswap.gg/cdn-cgi/image/format=webp/products/prod_ER4zM9mwAsJfJWsb/b3647412-4f41-459d-8157-828525aa5163.webp - Source: https://miniswap.gg/de/category/games-workshop/lord-of-the-rings/good-numenor/products/men-of-gondor-bowmen-2001 - **Warhammer 40,000 Introductory Set - Miniswap** - Image: https://images.miniswap.gg/cdn-cgi/image/width=1200,,format=webp/products/prod_WQK8v04sF2fZVDgg/3ab4f4f5-1b6a-47cc-8d5c-8518f26e7b46.webp - Source: https://miniswap.gg/us/item/item_pZQGDloY1wQUrGDL - **Baal Predator - Miniswap** - Image: https://images.miniswap.gg/cdn-cgi/image/format=webp/products/prod_3tLUD2zHaIjQzQjS/8fe2212b-5a54-4d26-a301-9368e9bc21d0.webp - Source: https://miniswap.gg/category/games-workshop/warhammer-40k/space-marines/blood-angels/products/baal-predator-2010 - **Warhammer 40,000 Introductory Set - Miniswap** - Image: https://images.miniswap.gg/cdn-cgi/image/width=512,,format=webp/listings/08e41dcb-6fb4-473c-a258-e43fe8ae5c2e.webp - Source: https://miniswap.gg/us/item/item_pZQGDloY1wQUrGDL ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "IM Fell English", "role": "body" }, { "family": "IM Fell DW Pica SC", "role": "heading" } ], "colors": { "primary": "#750E13", "secondary": "#B1AFC5", "accent": "#750E13", "background": "#FAF9F7", "textPrimary": "#000000", "link": "#4F0341" }, "typography": { "fontFamilies": { "primary": "IM Fell English", "heading": "IM Fell DW Pica SC" }, "fontStacks": { "heading": [ "IM Fell English", "serif" ], "body": [ "IM Fell English", "serif" ], "paragraph": [ "IM Fell English", "serif" ] }, "fontSizes": { "h1": "20.7px", "h2": "35.7696px", "body": "20.7px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#161616", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#750E13", "textColor": "#F8F9FA", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#4F0341", "textColor": "#F8F9FA", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://miniswap.gg/assets/svg/logo-h.svg", "favicon": "https://miniswap.gg/assets/favicon/favicon-96x96.png", "ogImage": "https://miniswap.gg/assets/favicon/web-app-manifest-512x512.png", "logoHref": "/us", "logoAlt": "Miniswap Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Miniswap'. It is the most prominent logo fitting the brand identity.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get\n Started", "reasoning": "Button #1 'Get Started' uses the vibrant brand color #750E13, which is consistent with a primary call-to-action. The text is action-oriented, encouraging users to begin using the service." }, "secondary": { "index": 5, "text": "Join\n Discord", "reasoning": "Button #5 'Join Discord' uses a different vibrant color #4F0341, making it suitable as a secondary action. It offers a community engagement option, which is typically secondary to the main service engagement." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tabletop gaming enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Miniswap'. It is the most prominent logo fitting the brand identity.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```