# Miro Brand Identity

A complete profile of **Miro**'s visual system — colors, typography, components, and personality — extracted from https://miro.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/miro
- Machine-readable JSON: https://characterquilt.com/branding/miro.json
- Per-page llms.txt: https://characterquilt.com/branding/miro/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3859FF |
| Accent | #3859FF |
| Body Font | Roobert PRO |
| Heading Font | Roobert PRO Medium |

## Color Palette

- primary: #3859FF
- secondary: #FF9999
- accent: #3859FF
- background: #F0F0F0
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Roobert PRO — https://fonts.google.com/specimen/Roobert+PRO
- heading: Roobert PRO Medium — https://fonts.google.com/specimen/Roobert+PRO+Medium

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22109px%22%20height%3D%2240px%22%20viewBox%3D%220%200%20876%20320%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M663.38%20163.15V233.918H692.37V167.489C692.37%20137.903%20732.643%20137.855%20732.643%20137.855V109.063C732.643%20109.063%20721.383%20109.564%20712.486%20111.566C687.258%20117.24%20663.38%20129.685%20663.38%20163.15Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M444.846%20107.632C456.139%20107.632%20470.25%20114.021%20477.932%20125.259C485.887%20115.039%20498.968%20108.141%20515.131%20107.879C535.663%20107.616%20561.051%20120.395%20561.051%20158.723V233.83H532.054V158.723C532.054%20145.945%20522.814%20136.758%20508.982%20136.758C495.15%20136.758%20485.902%20145.945%20485.902%20158.723V233.83H456.913V158.723C456.913%20145.945%20447.681%20136.758%20433.834%20136.758C419.986%20136.758%20410.491%20145.945%20410.491%20158.723V233.83H380V111.439H410.491V123.733C418.708%20113.775%20430.751%20107.632%20444.862%20107.632H444.846Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M627.716%20112.997V233.919H598.231V112.997H627.716Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M612.97%2093.7575C622.06%2093.7575%20629.43%2086.4245%20629.43%2077.3787C629.43%2068.333%20622.06%2061%20612.97%2061C603.88%2061%20596.511%2068.333%20596.511%2077.3787C596.511%2086.4245%20603.88%2093.7575%20612.97%2093.7575Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M811.369%20107.37C775.672%20107.37%20746.738%20136.162%20746.738%20171.685C746.738%20207.208%20775.672%20236%20811.369%20236C847.067%20236%20876%20207.208%20876%20171.685C876%20136.162%20847.067%20107.37%20811.369%20107.37ZM811.369%20207.081C791.165%20207.081%20774.777%20190.782%20774.777%20170.668C774.777%20150.554%20791.157%20134.255%20811.369%20134.255C831.582%20134.255%20847.961%20150.554%20847.961%20170.668C847.961%20190.782%20831.582%20207.081%20811.369%20207.081Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2080C0%2035.8172%2035.8172%200%2080%200H240C284.183%200%20320%2035.8172%20320%2080V240C320%20284.183%20284.183%20320%20240%20320H80C35.8172%20320%200%20284.183%200%20240V80Z%22%20class%3D%22tw%3Afill-miro-yellow%22%20style%3D%22fill%3A%20rgb(253%2C%20224%2C%2080)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M212.744%2061H183.695L207.902%20103.532L154.646%2061H125.598L152.226%20112.985L96.5488%2061H67.5L96.5488%20127.171L67.5%20259.5H96.5488L152.226%20117.718L125.598%20259.5H154.646L207.902%20108.265L183.695%20259.5H212.744L266%2094.0793L212.744%2061Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/6FBG66PBxjV2QFaDfIdUi5mi9A.png
- Social card (og:image): https://framerusercontent.com/assets/Bab0War93Jeq5MpDPwqKFiyI.png

## UI Components

- input: background=#FFFFFF, textColor=#1C1C1E, borderColor=#E9EAEF, borderRadius=8px, shadow=none
- buttonPrimary: background=#3859FF, textColor=#0000EE, borderRadius=8px, shadow=rgb(122, 144, 254) 0px 1px 1px 0px inset
- buttonSecondary: background=transparent, textColor=#1C1C1E, borderColor=#C7CAD5, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses

## Miro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Free Kanban Templates & Examples | Miro**
  - Image: https://template-metadata-service-static.miro.com/images/templates/4DCI4IIQzpyXYlPZq0WTlh/preview-1704985337337.webp
  - Source: https://miro.com/templates/kanban/
- **FREE ERD Blogging System Template 2025**
  - Image: https://images.ctfassets.net/zqoz8juqulxl/3nE1sOQcMrTpbF9aQiSVBO/6743f63dd27c94845967fa9569ee4573/ERDBloggingSystem-web.png
  - Source: https://miro.com/templates/erd-blogging-system/
- **Flowchart Loops: A Simple Guide (+ Examples) | MiroBlog**
  - Image: https://miro.com/blog/wp-content/uploads/2020/11/Generic_laptop.png
  - Source: https://miro.com/blog/flowchart-loops-guide/
- **Kollaborative Meetings & Workshops, die sich lohnen | Miro**
  - Image: https://images.ctfassets.net/x3tur5ylnyf2/h2z3xdLpw8YIWq3Jncq5q/87bc1cba01adcab46219c35098316dfa/Capture_and_connect_insights.png?fm=webp&q=75
  - Source: https://miro.com/de/products/engage/
- **What's New Archives | MiroBlog**
  - Image: https://miro.com/blog/wp-content/uploads/2025/10/Blog-Header-1024x538.png
  - Source: https://miro.com/blog/updates/whats-new/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert PRO Medium",
      "role": "heading"
    },
    {
      "family": "Roobert PRO",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3859FF",
    "secondary": "#FF9999",
    "accent": "#3859FF",
    "background": "#F0F0F0",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert PRO",
      "heading": "Roobert PRO Medium"
    },
    "fontStacks": {
      "heading": [
        "Roobert PRO Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1C1C1E",
      "borderColor": "#E9EAEF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3859FF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(122, 144, 254) 0px 1px 1px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C1C1E",
      "borderColor": "#C7CAD5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22109px%22%20height%3D%2240px%22%20viewBox%3D%220%200%20876%20320%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M663.38%20163.15V233.918H692.37V167.489C692.37%20137.903%20732.643%20137.855%20732.643%20137.855V109.063C732.643%20109.063%20721.383%20109.564%20712.486%20111.566C687.258%20117.24%20663.38%20129.685%20663.38%20163.15Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M444.846%20107.632C456.139%20107.632%20470.25%20114.021%20477.932%20125.259C485.887%20115.039%20498.968%20108.141%20515.131%20107.879C535.663%20107.616%20561.051%20120.395%20561.051%20158.723V233.83H532.054V158.723C532.054%20145.945%20522.814%20136.758%20508.982%20136.758C495.15%20136.758%20485.902%20145.945%20485.902%20158.723V233.83H456.913V158.723C456.913%20145.945%20447.681%20136.758%20433.834%20136.758C419.986%20136.758%20410.491%20145.945%20410.491%20158.723V233.83H380V111.439H410.491V123.733C418.708%20113.775%20430.751%20107.632%20444.862%20107.632H444.846Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M627.716%20112.997V233.919H598.231V112.997H627.716Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M612.97%2093.7575C622.06%2093.7575%20629.43%2086.4245%20629.43%2077.3787C629.43%2068.333%20622.06%2061%20612.97%2061C603.88%2061%20596.511%2068.333%20596.511%2077.3787C596.511%2086.4245%20603.88%2093.7575%20612.97%2093.7575Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M811.369%20107.37C775.672%20107.37%20746.738%20136.162%20746.738%20171.685C746.738%20207.208%20775.672%20236%20811.369%20236C847.067%20236%20876%20207.208%20876%20171.685C876%20136.162%20847.067%20107.37%20811.369%20107.37ZM811.369%20207.081C791.165%20207.081%20774.777%20190.782%20774.777%20170.668C774.777%20150.554%20791.157%20134.255%20811.369%20134.255C831.582%20134.255%20847.961%20150.554%20847.961%20170.668C847.961%20190.782%20831.582%20207.081%20811.369%20207.081Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2080C0%2035.8172%2035.8172%200%2080%200H240C284.183%200%20320%2035.8172%20320%2080V240C320%20284.183%20284.183%20320%20240%20320H80C35.8172%20320%200%20284.183%200%20240V80Z%22%20class%3D%22tw%3Afill-miro-yellow%22%20style%3D%22fill%3A%20rgb(253%2C%20224%2C%2080)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M212.744%2061H183.695L207.902%20103.532L154.646%2061H125.598L152.226%20112.985L96.5488%2061H67.5L96.5488%20127.171L67.5%20259.5H96.5488L152.226%20117.718L125.598%20259.5H154.646L207.902%20108.265L183.695%20259.5H212.744L266%2094.0793L212.744%2061Z%22%20class%3D%22tw%3Afill-primary%22%20style%3D%22fill%3A%20rgb(28%2C%2028%2C%2030)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/6FBG66PBxjV2QFaDfIdUi5mi9A.png",
    "ogImage": "https://framerusercontent.com/assets/Bab0War93Jeq5MpDPwqKFiyI.png",
    "logoHref": "https://miro.com/index?ref=startups.gallery"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore the solution",
      "reasoning": "Button #2 has a vibrant brand color (#3859FF) and action-oriented text ('Explore the solution'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Contact sales",
      "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "framer"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```