# Mistle Brand Identity

A complete profile of **Mistle**'s visual system — colors, typography, components, and personality — extracted from https://mistle.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mistle
- Machine-readable JSON: https://characterquilt.com/branding/mistle.json
- Per-page llms.txt: https://characterquilt.com/branding/mistle/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #141B24 |
| Accent | #141B24 |
| Body Font | Inter |
| Heading Font | Quicksand |

## Color Palette

- primary: #141B24
- secondary: #101828
- accent: #141B24
- background: #FBFAF7
- textPrimary: #636A72
- link: #636A72

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Quicksand — https://fonts.google.com/specimen/Quicksand

## Visual Assets

- Logo: https://mistle.dev/_astro/logo.D8Cezkbr_Z1o1q1G.webp
- Favicon: https://mistle.dev/favicon.ico
- Social card (og:image): https://mistle.dev/og/mistle.png

## UI Components

- buttonPrimary: background=#141B24, textColor=#F9F8F6, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Mistle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Support**
  - Image: https://mistle.dev/og/mistle.png
  - Source: https://mistle.dev/support
- **Season 4 of The Witcher Includes That Controversial Ciri Scene - Redanian  Intelligence**
  - Image: https://i0.wp.com/redanianintelligence.com/wp-content/uploads/2025/10/ciri-mistle-header.jpg?fit=1400%2C700&ssl=1
  - Source: https://redanianintelligence.com/2025/10/05/season-4-of-the-witcher-includes-that-controversial-ciri-scene/
- **Its a Wonderful Movie - Your Guide to Family and Christmas Movies on TV:  The Mistle-Tones - ABC Family 25 Days of Christmas Movie**
  - Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWItA9u4cYO5I5xegYskEaKFUqBLou74NG4jdwc9ZzaYrK1SxHNgHduupUUlvbpZTCjsz6nXB2F9UMAr0pJJdHLZPP_k8oTip9mkQqJGjR6uyXJAtr5VD4aS9vqvkBYEwx-fkSPoWbzMq5/s1600/TheMistletones2.jpg
  - Source: https://itsawonderfulmovie.blogspot.com/2012/02/mistle-tones-abc-family-25-days-of.html
- **Mistle Text: 'Twas the Text Before Christmas ... (An Accidentally in Love  Story): Dineen, Whitney, Summers, Melanie: 9781988891446: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/61WZjdfrn-L._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Mistle-Text-Before-Christmas-Accidentally/dp/1988891442
- **MiSTle Develoment · GitHub**
  - Image: https://github.com/MiSTle-Dev/.github/wiki/.assets/mistle_main_photo.jpeg
  - Source: https://github.com/MiSTle-Dev
- **1985 Print Ad Hershey's Kisses Uphold Tradition Christmas Mistle Toe Candy  Art | eBay**
  - Image: https://i.ebayimg.com/images/g/etcAAOSwVmtjuvyx/s-l400.jpg
  - Source: https://www.ebay.com/itm/325491888257

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Quicksand",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#141B24",
    "secondary": "#101828",
    "accent": "#141B24",
    "background": "#FBFAF7",
    "textPrimary": "#636A72",
    "link": "#636A72"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Quicksand"
    },
    "fontStacks": {
      "heading": [
        "Quicksand",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "16px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#141B24",
      "textColor": "#F9F8F6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://mistle.dev/_astro/logo.D8Cezkbr_Z1o1q1G.webp",
    "favicon": "https://mistle.dev/favicon.ico",
    "ogImage": "https://mistle.dev/og/mistle.png",
    "logoHref": "/",
    "logoAlt": "Mistle Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mistle'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's primary color and has action-oriented text 'Book a demo', which is likely the main call-to-action for the site."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Mistle'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```