# Mistral Brand Identity

A complete profile of **Mistral**'s visual system — colors, typography, components, and personality — extracted from https://mistral.ai/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mistral
- Machine-readable JSON: https://characterquilt.com/branding/mistral.json
- Per-page llms.txt: https://characterquilt.com/branding/mistral/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFFAEB |
| Accent | #FFFAEB |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #FFFAEB
- accent: #FFFAEB
- background: #FFFFFF
- textPrimary: #1F1F1F
- link: #FFF0C2

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://mistral.ai/_next/image?url=%2Fimg%2Fmistral-ai-logo-white.svg&w=256&q=75&dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937
- Favicon: https://mistral.ai/favicon.ico?favicon.0bdom63cxw5mm.ico?dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937
- Social card (og:image): https://cms.mistral.ai/assets/060bdeb1-fbff-419c-b2ae-b32b5e441864

## UI Components

- buttonPrimary: background=#FFFAEB, textColor=#1F1F1F, borderRadius=0px, shadow=none
- buttonSecondary: background=#1F1F1F, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Mistral Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Actualités | Mistral AI**
  - Image: https://mistral.ai/-/news/opengraph-image-1o1w9k.png?opengraph-image.0ck8p3tvpws2~.png?dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937
  - Source: https://mistral.ai/fr/news
- **Designing a speech-to-speech assistant - Blog | Mistral AI**
  - Image: https://cdn.gradual.com/images/https://d2xo500swnpgl1.cloudfront.net/uploads/mistralai/Screenshot-2026-04-02-at-13-45-6061f189-0e66-4a17-988b-31082d533a9f-1775131851010.jpeg?fit=scale-down&width=1200
  - Source: https://learn.mistral.ai/public/blogs/designing-a-speech-to-speech-assistant-2026-04-02
- **Introducing Mistral 3 | Mistral AI**
  - Image: https://mistral.ai/_next/image?url=https%3A%2F%2Fcms.mistral.ai%2Fassets%2Fe1d05b89-fe53-48c7-93fc-6048e9908e07.png%3Fwidth%3D1905%26height%3D1242&w=3840&q=75
  - Source: https://mistral.ai/news/mistral-3
- **Mixtral of experts | Mistral AI**
  - Image: https://mistral.ai/img/mistral-cover.png
  - Source: https://mistral.ai/news/mixtral-of-experts
- **Careers - build the future | Mistral AI**
  - Image: https://mistral.ai/_next/image?url=https%3A%2F%2Fcms.mistral.ai%2Fassets%2F66c365c6-59a2-42c7-894d-f5909dfa7c81&w=3840&q=75
  - Source: https://mistral.ai/careers
- **Quickstart | Mistral Docs**
  - Image: https://docs.mistral.ai/img/vibepermission.png
  - Source: https://docs.mistral.ai/mistral-vibe/terminal/quickstart

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFFAEB",
    "accent": "#FFFAEB",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F1F",
    "link": "#FFF0C2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFAEB",
      "textColor": "#1F1F1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F1F1F",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mistral.ai/_next/image?url=%2Fimg%2Fmistral-ai-logo-white.svg&w=256&q=75&dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937",
    "favicon": "https://mistral.ai/favicon.ico?favicon.0bdom63cxw5mm.ico?dpl=e08d52de9f01114e205928727a8a648409f1f502547691cdc83de86980e9ab75363965396563373736346361306633616664626236653937",
    "ogImage": "https://cms.mistral.ai/assets/060bdeb1-fbff-419c-b2ae-b32b5e441864",
    "logoHref": "/",
    "logoAlt": "Mistral AI Logo White"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mistral AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start building with Mistral AI",
      "reasoning": "Button #0, 'Start building with Mistral AI', has a vibrant background color (#FFFAEB) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Discover Applied AI",
      "reasoning": "Button #3, 'Discover Applied AI', has a different background color (#1F1F1F) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mistral AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```