# MixRank Brand Identity

A complete profile of **MixRank**'s visual system — colors, typography, components, and personality — extracted from https://mixrank.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mixrank
- Machine-readable JSON: https://characterquilt.com/branding/mixrank.json
- Per-page llms.txt: https://characterquilt.com/branding/mixrank/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EA3022 |
| Accent | #EA3022 |
| Body Font | FivoSans |
| Heading Font | FivoSans |

## Color Palette

- primary: #EA3022
- secondary: #374151
- accent: #EA3022
- background: #101010
- textPrimary: #101010
- link: #A5AEB4

## Typography

- primary: FivoSans — https://fonts.google.com/specimen/FivoSans
- heading: FivoSans — https://fonts.google.com/specimen/FivoSans

## Visual Assets

- Logo: https://mixrank.com/wp-content/themes/mixrank/images/site_logo.webp
- Favicon: https://mixrank.com/wp-content/uploads/2022/11/48x48.png
- Social card (og:image): https://mixrank.com/wp-content/uploads/2024/07/Artboard-1-copy-2.png

## UI Components

- input: background=#252525, textColor=#FFFFFF, borderColor=#252525, borderRadius=5px, shadow=none
- buttonPrimary: background=#EA3022, textColor=#FFFFFF, borderColor=#EA3022, borderRadius=4px, shadow=none
- buttonSecondary: background=#2C2A28, textColor=#FFFFFF, borderColor=#2C2A28, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and companies

## MixRank Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mixrank Vs Coresignal - MixRank**
  - Image: https://mixrank.com/wp-content/uploads/2024/05/home-lines-1680-1@2x.png
  - Source: https://mixrank.com/vs/coresignal/
- **MixRank Pricing - MixRank**
  - Image: https://mixrank.com/wp-content/uploads/2022/11/Signed-2.png
  - Source: https://mixrank.com/pricing
- **Careers - MixRank**
  - Image: https://mixrank.com/wp-content/uploads/2023/02/Workspace-13a-scaled.jpg
  - Source: https://mixrank.com/careers/
- **MixRank - Powerful Datasets for People, Companies, and Mobile Apps**
  - Image: https://mixrank.com/wp-content/uploads/2023/05/home-illustration.png
  - Source: https://mixrank.com/
- **Careers - MixRank**
  - Image: https://mixrank.com/wp-content/uploads/2023/02/Workspace-4c-scaled.jpg
  - Source: https://mixrank.com/careers/
- **Play Store Apps | MixRank**
  - Image: https://playstore-images.mixrank.com/images/33ebfa91b78d224cec109475f0f62dbb
  - Source: https://mixrank.com/playstore/apps?auth=bkikoovgsnfuh&container=apps_topgrossing&page_size=25&sort=rank-asc&offset=1650

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "FivoSans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EA3022",
    "secondary": "#374151",
    "accent": "#EA3022",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#A5AEB4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FivoSans",
      "heading": "FivoSans"
    },
    "fontStacks": {
      "heading": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "35px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#252525",
      "textColor": "#FFFFFF",
      "borderColor": "#252525",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EA3022",
      "textColor": "#FFFFFF",
      "borderColor": "#EA3022",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2A28",
      "textColor": "#FFFFFF",
      "borderColor": "#2C2A28",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mixrank.com/wp-content/themes/mixrank/images/site_logo.webp",
    "favicon": "https://mixrank.com/wp-content/uploads/2022/11/48x48.png",
    "ogImage": "https://mixrank.com/wp-content/uploads/2024/07/Artboard-1-copy-2.png",
    "logoHref": "https://mixrank.com",
    "logoAlt": "mixrank"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'MixRank'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 'Contact Sales' uses the vibrant brand color #EA3022, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "EXPLORE ALL USE CASES",
      "reasoning": "Button #2 'EXPLORE ALL USE CASES' has a different background color (#2C2A28), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'MixRank'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```