# Mixy Brand Identity

A complete profile of **Mixy**'s visual system — colors, typography, components, and personality — extracted from https://usemixy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mixy
- Machine-readable JSON: https://characterquilt.com/branding/mixy.json
- Per-page llms.txt: https://characterquilt.com/branding/mixy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #0A0C1A |
| Body Font | Nunito |
| Heading Font | Quicksand |

## Color Palette

- primary: #6B7280
- secondary: #2563EB
- accent: #0A0C1A
- background: #0A0C1A
- textPrimary: #0A0C1A
- link: #0A0C1A

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Quicksand — https://fonts.google.com/specimen/Quicksand

## Visual Assets

- Logo: https://usemixy.com/images/logo-ac84777f1f29d3b31a8e026b44c841f9.png?vsn=d

## UI Components

- buttonPrimary: background=#27272A, textColor=#FFFFFF, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: creative professionals and hobbyists interested in music mashups

## Mixy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mixy - @lil_shady_on_bandlab**
  - Image: https://usemixy.com/images/logo-ac84777f1f29d3b31a8e026b44c841f9.png?vsn=d
  - Source: https://usemixy.com/@lil_shady_on_bandlab
- **Mixy - @lil_shady_on_bandlab**
  - Image: https://usemixy.com/images/background-03cab832f81732247a4142a3eadc7663.png?vsn=d
  - Source: https://usemixy.com/@lil_shady_on_bandlab
- **Music-mashups app Mixy has attracted 1.5m users since launch - Music Ally**
  - Image: https://i0.wp.com/musically.com/wp-content/uploads/2025/11/Mixy.jpg?fit=2000%2C1500&ssl=1
  - Source: https://musically.com/2025/11/12/music-mashups-app-mixy-has-attracted-1-5m-users-since-launch/
- **Mixy - Organic Food Store WordPress Theme**
  - Image: https://s3.envato.com/files/376033301/preview/01_preview-wp.__large_preview.jpg
  - Source: https://themeforest.net/item/mixy-organic-food-store-wordpress-theme/35911712?srsltid=AfmBOorOxpN7fUr6WLYOutCHXQ-pIygxstLTDStF0X5ViTDzAUlHJ776

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Quicksand",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial Rounded MT Bold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#2563EB",
    "accent": "#0A0C1A",
    "background": "#0A0C1A",
    "textPrimary": "#0A0C1A",
    "link": "#0A0C1A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Quicksand"
    },
    "fontStacks": {
      "heading": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ],
      "body": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ],
      "paragraph": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#27272A",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://usemixy.com/images/logo-ac84777f1f29d3b31a8e026b44c841f9.png?vsn=d",
    "favicon": null,
    "ogImage": null,
    "logoAlt": "Mixy logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Mixy' and is a medium-sized, visible logo that represents the brand.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Mixy",
      "reasoning": "The button labeled 'Get Mixy' is likely the primary call-to-action as it suggests an action directly related to the site's purpose, which is to make mashups. This aligns with the site's main offering."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Us",
      "reasoning": "The 'Contact Us' button serves as a secondary action, providing users with a way to reach out for more information or support, which is typical for secondary CTAs."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "creative professionals and hobbyists interested in music mashups"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Mixy' and is a medium-sized, visible logo that represents the brand.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```