# Mod AI Brand Identity

A complete profile of **Mod AI**'s visual system — colors, typography, components, and personality — extracted from https://usemod.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mod-ai
- Machine-readable JSON: https://characterquilt.com/branding/mod-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/mod-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #686283 |
| Accent | #3B107D |
| Body Font | Nunito |
| Heading Font | Libre Caslon Text |

## Color Palette

- primary: #686283
- secondary: #3B107D
- accent: #3B107D
- background: #F8F6FF
- textPrimary: #080030
- link: #080030

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Libre Caslon Text — https://fonts.google.com/specimen/Libre+Caslon+Text

## Visual Assets

- Logo: https://usemod.ai/assets/images/logo/Logo-White@4x.png
- Favicon: https://usemod.ai/favicon.ico
- Social card (og:image): https://usemod.ai/assets/images/logo/og-image.png

## UI Components

- input: background=transparent, textColor=#58575C, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#3B107D, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F8F6FF, textColor=#080030, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking automation solutions

## Mod AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pricing - Autonomous AP Automation | Mod AI**
  - Image: https://usemod.ai/assets/images/logo/favicon@4x.png
  - Source: https://usemod.ai/pricing
- **The AP Inbox Problem: Why 80% of AP Time Is Spent in Email | Mod AI**
  - Image: https://usemod.ai/assets/images/articles/the-ap-inbox-problem.webp
  - Source: https://usemod.ai/blog/the-ap-inbox-problem
- **About Mod AI - Y Combinator Backed AP Automation**
  - Image: https://usemod.ai/assets/images/advisors/don-sweeney.png
  - Source: https://usemod.ai/company
- **Pricing - Autonomous AP Automation | Mod AI**
  - Image: https://usemod.ai/assets/images/logo/og-image.png
  - Source: https://usemod.ai/pricing
- **About Mod AI - Y Combinator Backed AP Automation**
  - Image: https://usemod.ai/assets/images/advisors/andrew-maychruk.jpeg
  - Source: https://usemod.ai/company
- **About Mod AI - Y Combinator Backed AP Automation**
  - Image: https://usemod.ai/assets/images/advisors/brian-toba.jpeg
  - Source: https://usemod.ai/company

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Libre Caslon Text",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#686283",
    "secondary": "#3B107D",
    "accent": "#3B107D",
    "background": "#F8F6FF",
    "textPrimary": "#080030",
    "link": "#080030"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Libre Caslon Text"
    },
    "fontStacks": {
      "heading": [
        "Libre Caslon Text",
        "serif"
      ],
      "body": [
        "Nunito",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#58575C",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3B107D",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F6FF",
      "textColor": "#080030",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://usemod.ai/assets/images/logo/Logo-White@4x.png",
    "favicon": "https://usemod.ai/favicon.ico",
    "ogImage": "https://usemod.ai/assets/images/logo/og-image.png",
    "logoHref": "/",
    "logoAlt": "Mod AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mod AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 has a vibrant brand color (#3B107D) which is more eye-catching and likely intended as the primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Demo",
      "reasoning": "Button #1 has a lighter background color (#F8F6FF), making it less prominent and suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking automation solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mod AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```