# Moda Brand Identity

A complete profile of **Moda**'s visual system — colors, typography, components, and personality — extracted from https://modaflows.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/moda
- Machine-readable JSON: https://characterquilt.com/branding/moda.json
- Per-page llms.txt: https://characterquilt.com/branding/moda/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B13740 |
| Accent | #00A63E |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #B13740
- accent: #00A63E
- background: #F8F8F6
- textPrimary: #1A1A1A
- link: #00A63E

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://modaflows.com/logo-horizontal.svg
- Favicon: https://modaflows.com/favicon.ico
- Social card (og:image): https://modaflows.com/og-image.png

## UI Components

- buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#737372, borderColor=#D7D7D5, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals interested in AI solutions

## Moda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Moda - Understand Your AI Agents**
  - Image: https://modaflows.com/android-chrome-512x512.png
  - Source: https://modaflows.com/
- **Moda - Understand Your AI Agents**
  - Image: https://modaflows.com/favicon.ico
  - Source: https://modaflows.com/
- **Dolce & Gabbana Alta Moda Summer 2025 Editorial Shots | The Impression**
  - Image: https://theimpression.com/wp-content/uploads/2025/07/Dolce-Gabbana-Spring-2025-Ad-Campaign-The-Impression-003.jpg
  - Source: https://theimpression.com/dolce-gabbana-alta-moda-summer-2025-ad-campaign-review/
- **Moda - ESG 2024 Report**
  - Image: https://fbo-b.flippingbook.com/FacebookThumbnail.aspx?hid=172883606&v=nha8kHHKx1FGVHyIYLn20A--
  - Source: https://online.flippingbook.com/view/172883606
- **Fashion Pagina Web Moda Flat Design Fashion Show Landing Page Template Free  Vector**
  - Image: https://img.freepik.com/free-vector/flat-design-fashion-show-landing-page-template_23-2149253239.jpg
  - Source: https://insidepersonalgrowth.com/product/category/view_more/51143911001300
- **The new 'IT'S ME' Campaign by VERO MODA highlights the different facets of  today's modern, progressive and confident women**
  - Image: https://mma.prnewswire.com/media/1670326/BESTSELLER_VERO_MODA.jpg?p=facebook
  - Source: https://www.prnewswire.com/in/news-releases/the-new-it-s-me-campaign-by-vero-moda-highlights-the-different-facets-of-today-s-modern-progressive-and-confident-women-843457435.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B13740",
    "accent": "#00A63E",
    "background": "#F8F8F6",
    "textPrimary": "#1A1A1A",
    "link": "#00A63E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#737372",
      "borderColor": "#D7D7D5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://modaflows.com/logo-horizontal.svg",
    "favicon": "https://modaflows.com/favicon.ico",
    "ogImage": "https://modaflows.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Moda"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Moda'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #1 ('Book a Demo') has a dark background (#1A1A1A) and stands out as a primary call-to-action with action-oriented text."
    },
    "secondary": {
      "index": 4,
      "text": "View Documentation",
      "reasoning": "Button #0 ('View Documentation') has a transparent background and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals interested in AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Moda'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```