# Model ML Brand Identity

A complete profile of **Model ML**'s visual system — colors, typography, components, and personality — extracted from https://www.modelml.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/model-ml
- Machine-readable JSON: https://characterquilt.com/branding/model-ml.json
- Per-page llms.txt: https://characterquilt.com/branding/model-ml/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0F172A |
| Body Font | Switzer |
| Heading Font | Switzer |

## Color Palette

- primary: #0000EE
- secondary: #1E293B
- accent: #0F172A
- background: #FFFFFF
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: Switzer — https://fonts.google.com/specimen/Switzer
- heading: Switzer — https://fonts.google.com/specimen/Switzer

## Visual Assets

- Logo: https://framerusercontent.com/images/gcrF4KxKJktGfjgZjevwH3nFD1U.svg?width=172&height=172
- Favicon: https://framerusercontent.com/images/cRdr9l4yVnYjG1zvxa9dfacAsTc.png
- Social card (og:image): https://framerusercontent.com/images/jx2tKSvbIHXKbYl0AA8nWDGb374.png

## UI Components

- input: background=transparent, textColor=#0F172A, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0F172A, textColor=#0000EE, borderRadius=12px, shadow=rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

## Model ML Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Apply Now | Build the Next Generation of AI for Finance**
  - Image: https://framerusercontent.com/images/6zzldyoWPmdGGaVoCWQRX6Qdbyw.jpg?width=5231&height=3487
  - Source: https://www.modelml.com/apply
- **Model ML and OpenAI Team Up to Rebuild Finance - ModelML**
  - Image: https://framerusercontent.com/images/hJlrfrTW3bXq0tlDZRtg9dfQhyc.png?lossless=1&width=1200&height=627
  - Source: https://www.modelml.com/articles/model-ml-is-helping-financial-firms-rebuild-with-ai
- **Model ML & Perplexity Team Up - ModelML**
  - Image: https://framerusercontent.com/images/ewbHTA8x9foL2slVMBxAK3x0eY.jpg?lossless=1&width=1920&height=1080
  - Source: https://www.modelml.com/articles/model-ml-perplexity-team-up
- **Customer Success Stories | Model ML in Action**
  - Image: https://framerusercontent.com/images/AhAzFwdvpPFaQs9RzAsM1ecC0.jpg
  - Source: https://www.modelml.com/success
- **Why the World's Leading Finance Firms Choose Model ML**
  - Image: https://framerusercontent.com/images/CY8KmDNe7aooCHYUtxXNSeA4.png?width=1400&height=840
  - Source: https://www.modelml.com/about-blog
- **Join Model ML | Build AI That's Reshaping Finance**
  - Image: https://framerusercontent.com/images/e6IfoInsWENyFDq2jMDGaqcuesY.png?width=2560&height=2081
  - Source: https://www.modelml.com/careers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1E293B",
    "accent": "#0F172A",
    "background": "#FFFFFF",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0F172A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0F172A",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.1) 0px 0px 0px 2px inset"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/gcrF4KxKJktGfjgZjevwH3nFD1U.svg?width=172&height=172",
    "favicon": "https://framerusercontent.com/images/cRdr9l4yVnYjG1zvxa9dfacAsTc.png",
    "ogImage": "https://framerusercontent.com/images/jx2tKSvbIHXKbYl0AA8nWDGb374.png",
    "logoHref": "./",
    "logoAlt": "Model ML logo – enterprise-grade AI workspace for financial modeling, due diligence, and deal execution"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 44,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Model ML'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Speak with us",
      "reasoning": "The button 'Speak with us' is the only button available and uses a dark background color (#0F172A) with a contrasting text color (#0000EE), making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Model ML'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```