# Modelence Brand Identity

A complete profile of **Modelence**'s visual system — colors, typography, components, and personality — extracted from https://modelence.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/modelence
- Machine-readable JSON: https://characterquilt.com/branding/modelence.json
- Per-page llms.txt: https://characterquilt.com/branding/modelence/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #030712 |
| Accent | #5509D9 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #030712
- secondary: #4B5563
- accent: #5509D9
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://modelence.com/modelence-logo.svg
- Favicon: https://modelence.com/favicons/favicon.ico
- Social card (og:image): https://modelence.com/og-image.png

## UI Components

- input: background=#FFFFFF, textColor=#111827, borderColor=null, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonPrimary: background=#5509D9, textColor=#FFFFFF, borderRadius=6px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgb(85, 9, 217) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=#111827, textColor=#FFFFFF, borderRadius=6px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgb(17, 24, 39) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech startups

## Modelence Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Modelence Cloud**
  - Image: https://modelence-studio-prod.s3.us-west-2.amazonaws.com/mod-app-public/showcase/screenshots/6888973fbdc65b2585da1424-1774993107819.png
  - Source: https://cloud.modelence.com/showcase/69cc3ed5319923aadf1a5895
- **Modelence - Build secure, reliable web apps**
  - Image: https://modelence-studio-prod.s3.us-west-2.amazonaws.com/mod-admin-public/fundcrm-1774999418557.png
  - Source: https://modelence.com/
- **Blog | Modelence**
  - Image: https://modelence.com/_next/image?url=%2Fblog%2Fassets%2Fmodelence-mongodb-partner.png&w=3840&q=75
  - Source: https://modelence.com/blog
- **Modelence - Build production-ready web apps**
  - Image: https://modelence.com/_next/image?url=%2Fscreenshots%2Fhackathon-2-3.png&w=3840&q=75
  - Source: https://modelence.com/hackathon
- **Modelence - Build production-ready web apps**
  - Image: https://modelence.com/_next/image?url=%2Fscreenshots%2Fhackathon-2-2.png&w=3840&q=75
  - Source: https://modelence.com/hackathon
- **Modelence - Build production-ready web apps**
  - Image: https://modelence.com/screenshots/hackathon-2-1.png
  - Source: https://modelence.com/hackathon

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#030712",
    "secondary": "#4B5563",
    "accent": "#5509D9",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": null,
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#5509D9",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgb(85, 9, 217) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#111827",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgb(17, 24, 39) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://modelence.com/modelence-logo.svg",
    "favicon": "https://modelence.com/favicons/favicon.ico",
    "ogImage": "https://modelence.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Modelence"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Modelence'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Accept",
      "reasoning": "Button #3 has a vibrant blue background (#5509D9) and action-oriented text 'Accept', making it the most prominent CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Start building - it's free",
      "reasoning": "Button #0 has a dark background (#111827) and text 'Start building - it's free', which complements the primary CTA without using the same color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech startups"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Modelence'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```