# Modern Treasury Brand Identity A complete profile of **Modern Treasury**'s visual system — colors, typography, components, and personality — extracted from http://www.moderntreasury.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/modern-treasury - Machine-readable JSON: https://characterquilt.com/branding/modern-treasury.json - Per-page llms.txt: https://characterquilt.com/branding/modern-treasury/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #543B4E | | Accent | #BAE0CF | | Body Font | mt-sans | | Heading Font | mt-neue-display | ## Color Palette - primary: #543B4E - secondary: #0C221D - accent: #BAE0CF - background: #FFFFFF - textPrimary: #151515 - link: #BAE0CF ## Typography - primary: mt-sans — https://fonts.google.com/specimen/mt-sans - heading: mt-neue-display — https://fonts.google.com/specimen/mt-neue-display ## Visual Assets - Logo: 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- Favicon: https://www.moderntreasury.com/favicon.png - Social card (og:image): https://cdn.sanity.io/images/8nmbzj0x/production/3462cd76bd3792d4ec715bdc568644888fb9b42e-2000x1125.png ## UI Components - input: background=transparent, textColor=#151515, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#BAE0CF, textColor=#151515, borderColor=#BAE0CF, borderRadius=2px, shadow=none - buttonSecondary: background=#151515, textColor=#FFFFFF, borderColor=#151515, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: financial services professionals ## Modern Treasury Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Updating Our Permissions System** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/7f46ebf5b630d63d833ada46bd552dc653eb374f-3165x3135.png - Source: https://www.moderntreasury.com/journal/updating-our-permissions-system - **The Paradox of Perfect: An Intern's Take on Database Decisions** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/5262fc54db1af2f5d7a30f86e118440f1b324d9a-3072x1728.png - Source: https://www.moderntreasury.com/journal/the-paradox-of-perfect-an-interns-take-on-database-decisions - **Standardizing Payments Information: A Conversation with Nacha** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/59c2bcab96a9e6176bbd8b67f5039b865ed003fa-3389x4519.jpg - Source: https://www.moderntreasury.com/standardizing-payments-information - **Our Top Reads of 2023 | Modern Treasury Journal** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/2349337c4f078a986048d885eaf0df477b9d8f6b-3200x1800.png - Source: https://www.moderntreasury.com/journal/our-top-reads-of-2023 - **Modern Treasury Journal | Expanding Support for Global Payments** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/a35e78fb21f56e42f569dece8edb24e1906dad2f-8192x4096.png - Source: https://www.moderntreasury.com/journal/expanding-support-for-global-payments - **The Paradox of Perfect: An Intern's Take on Database Decisions** - Image: https://cdn.sanity.io/images/8nmbzj0x/production/21c72167a6fe33298b48fa75a2956319aeb3fbbe-1600x900.jpg - Source: https://www.moderntreasury.com/journal/the-paradox-of-perfect-an-interns-take-on-database-decisions ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "mt-sans", "role": "body" }, { "family": "mt-neue-display", "role": "heading" }, { "family": "mt-neue-text", "role": "body" } ], "colors": { "primary": "#543B4E", "secondary": "#0C221D", "accent": "#BAE0CF", "background": "#FFFFFF", "textPrimary": "#151515", "link": "#BAE0CF" }, "typography": { "fontFamilies": { "primary": "mt-sans", "heading": "mt-neue-display" }, "fontStacks": { "heading": [ "mt-neue-display", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "mt-sans", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "mt-sans", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "71px", "h2": "47px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "input": { "background": "transparent", "textColor": "#151515", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#BAE0CF", "textColor": "#151515", "borderColor": "#BAE0CF", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#151515", "textColor": "#FFFFFF", "borderColor": "#151515", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.moderntreasury.com/favicon.png", "ogImage": "https://cdn.sanity.io/images/8nmbzj0x/production/3462cd76bd3792d4ec715bdc568644888fb9b42e-2000x1125.png", "logoHref": "/", "logoAlt": "Modern Treasury" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Modern Treasury'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "Button #0 with the text 'Subscribe' has a vibrant green background (#BAE0CF), which is a common choice for primary CTAs due to its visibility and action-oriented text." }, "secondary": { "index": 1, "text": "Talk to us→", "reasoning": "Button #1 with the text 'Talk to us→' has a dark background (#151515), making it a suitable secondary CTA as it contrasts with the primary button's color group." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "financial services professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Modern Treasury'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```