{
  "name": "Moichor",
  "slug": "moichor",
  "domain": "https://moichor.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#000000",
      "accent": "#333333",
      "background": "#FFFFFF",
      "textPrimary": "#333333",
      "link": "#000000"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter"
        ],
        "body": [
          "sans-serif"
        ],
        "paragraph": [
          "Inter"
        ]
      },
      "fontSizes": {
        "h1": "54px",
        "h2": "43.2px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 6,
      "borderRadius": "0px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#333333",
        "borderColor": null,
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px"
      },
      "buttonPrimary": {
        "background": "#333333",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "300px",
        "borderRadiusCorners": {
          "topLeft": "300px",
          "topRight": "300px",
          "bottomRight": "300px",
          "bottomLeft": "300px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#333333",
        "borderColor": "#333333",
        "borderRadius": "300px",
        "borderRadiusCorners": {
          "topLeft": "300px",
          "topRight": "300px",
          "bottomRight": "300px",
          "bottomLeft": "300px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/255e945a-5d6a-4183-b667-746b95cf3e32/Moichor-logo-04-01.png?format=1500w",
      "favicon": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/88b0455e-b6cc-4b00-b3eb-178ffc72834f/favicon.ico?format=100w",
      "ogImage": "http://static1.squarespace.com/static/66fb2ca3ff77b721ddd88aff/t/67037bc17b7e0817acc2dd7e/1727994652850/Moichor-logo-05-01.png?format=1500w",
      "logoHref": "/",
      "logoAlt": "Moichor"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request Pathview demo",
        "reasoning": "Button #0 ('Request Pathview demo') is likely the primary CTA due to its action-oriented text and distinct neutral background color (#333333), which stands out against the white background."
      },
      "secondary": {
        "index": 3,
        "text": "Explore Pathview",
        "reasoning": "Button #3 ('Explore Pathview') is selected as secondary due to its transparent background, making it less prominent than the primary button, while still being action-oriented."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "veterinary professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/8ec800f0bc.webp",
      "alt": "About — Moichor",
      "source_url": "https://www.moichor.com/about",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/038885e1-9540-4985-921e-f63cedc716a8/liamcattell.jpg",
      "width": 2499,
      "height": 3333,
      "bytes": 567740,
      "query": "site:moichor.com",
      "query_suffix": "site:moichor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/b36db43380.webp",
      "alt": "Articles | Explore Insightful Content — Moichor",
      "source_url": "https://www.moichor.com/articles",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764706140025-M9JZFNY2DGHUV6FV5CWL/Screenshot+2025-12-02+at+3.08.47%E2%80%AFPM.png",
      "width": 636,
      "height": 271,
      "bytes": 220064,
      "query": "site:moichor.com blog",
      "query_suffix": "site:moichor.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/4e10f85474.webp",
      "alt": "About — Moichor",
      "source_url": "https://www.moichor.com/about",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/a04a93cf-f93a-4ec6-8907-63661bcda6cf/Thanh_Le.jpg",
      "width": 2500,
      "height": 2500,
      "bytes": 524034,
      "query": "site:moichor.com",
      "query_suffix": "site:moichor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/cecfa1018d.webp",
      "alt": "Articles | Explore Insightful Content — Moichor",
      "source_url": "https://www.moichor.com/articles",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764697945374-U0SNQ1TUU68TPQM40J46/Moichor%2BBag%2BMock%2BUp.png",
      "width": 1944,
      "height": 1093,
      "bytes": 946756,
      "query": "site:moichor.com blog",
      "query_suffix": "site:moichor.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/86061b2bf5.webp",
      "alt": "Pathview — Moichor",
      "source_url": "https://www.moichor.com/pathview",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/f0cff5bc-812f-436c-9118-4b91c0c24289/icon00-21.png",
      "width": 2500,
      "height": 2500,
      "bytes": 164678,
      "query": "site:moichor.com",
      "query_suffix": "site:moichor.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/moichor/b9903d5e32.webp",
      "alt": "Articles | Explore Insightful Content — Moichor",
      "source_url": "https://www.moichor.com/articles",
      "image_url": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1756410680943-RUA85N0IVWEVDYHBLGJC/Screenshot%2B2025-06-14%2Bat%2B11.16.38%E2%80%AFAM.webp",
      "width": 952,
      "height": 1270,
      "bytes": 62002,
      "query": "site:moichor.com blog",
      "query_suffix": "site:moichor.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/moichor",
  "agent_instructions": "You are designing or implementing in Moichor's brand identity.\n\n# Brand profile\n- Company: Moichor\n- Source: https://moichor.com/\n- Color scheme: light\n\n# Colors\n- primary: #000000\n- accent: #333333\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #000000\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px\n- buttonPrimary: background=#333333, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=300px, shadow=none\n- buttonSecondary: background=transparent, textColor=#333333, borderColor=#333333, borderRadius=300px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: veterinary professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/moichor.json",
  "page_markdown": "# Moichor Brand Identity\n\nA complete profile of **Moichor**'s visual system — colors, typography, components, and personality — extracted from https://moichor.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/moichor\n- Machine-readable JSON: https://characterquilt.com/branding/moichor.json\n- Per-page llms.txt: https://characterquilt.com/branding/moichor/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #000000 |\n| Accent | #333333 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #000000\n- accent: #333333\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #000000\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/255e945a-5d6a-4183-b667-746b95cf3e32/Moichor-logo-04-01.png?format=1500w\n- Favicon: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/88b0455e-b6cc-4b00-b3eb-178ffc72834f/favicon.ico?format=100w\n- Social card (og:image): http://static1.squarespace.com/static/66fb2ca3ff77b721ddd88aff/t/67037bc17b7e0817acc2dd7e/1727994652850/Moichor-logo-05-01.png?format=1500w\n\n## UI Components\n\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px\n- buttonPrimary: background=#333333, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=300px, shadow=none\n- buttonSecondary: background=transparent, textColor=#333333, borderColor=#333333, borderRadius=300px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: veterinary professionals\n\n## Moichor Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **About — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/038885e1-9540-4985-921e-f63cedc716a8/liamcattell.jpg\n  - Source: https://www.moichor.com/about\n- **Articles | Explore Insightful Content — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764706140025-M9JZFNY2DGHUV6FV5CWL/Screenshot+2025-12-02+at+3.08.47%E2%80%AFPM.png\n  - Source: https://www.moichor.com/articles\n- **About — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/a04a93cf-f93a-4ec6-8907-63661bcda6cf/Thanh_Le.jpg\n  - Source: https://www.moichor.com/about\n- **Articles | Explore Insightful Content — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764697945374-U0SNQ1TUU68TPQM40J46/Moichor%2BBag%2BMock%2BUp.png\n  - Source: https://www.moichor.com/articles\n- **Pathview — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/f0cff5bc-812f-436c-9118-4b91c0c24289/icon00-21.png\n  - Source: https://www.moichor.com/pathview\n- **Articles | Explore Insightful Content — Moichor**\n  - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1756410680943-RUA85N0IVWEVDYHBLGJC/Screenshot%2B2025-06-14%2Bat%2B11.16.38%E2%80%AFAM.webp\n  - Source: https://www.moichor.com/articles\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#000000\",\n    \"accent\": \"#333333\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#333333\",\n    \"link\": \"#000000\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"54px\",\n      \"h2\": \"43.2px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 6,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 1px\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#333333\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"300px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"300px\",\n        \"topRight\": \"300px\",\n        \"bottomRight\": \"300px\",\n        \"bottomLeft\": \"300px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#333333\",\n      \"borderRadius\": \"300px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"300px\",\n        \"topRight\": \"300px\",\n        \"bottomRight\": \"300px\",\n        \"bottomLeft\": \"300px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/255e945a-5d6a-4183-b667-746b95cf3e32/Moichor-logo-04-01.png?format=1500w\",\n    \"favicon\": \"https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/88b0455e-b6cc-4b00-b3eb-178ffc72834f/favicon.ico?format=100w\",\n    \"ogImage\": \"http://static1.squarespace.com/static/66fb2ca3ff77b721ddd88aff/t/67037bc17b7e0817acc2dd7e/1727994652850/Moichor-logo-05-01.png?format=1500w\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Moichor\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request Pathview demo\",\n      \"reasoning\": \"Button #0 ('Request Pathview demo') is likely the primary CTA due to its action-oriented text and distinct neutral background color (#333333), which stands out against the white background.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Explore Pathview\",\n      \"reasoning\": \"Button #3 ('Explore Pathview') is selected as secondary due to its transparent background, making it less prominent than the primary button, while still being action-oriented.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"veterinary professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}