# Moichor Brand Identity A complete profile of **Moichor**'s visual system — colors, typography, components, and personality — extracted from https://moichor.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/moichor - Machine-readable JSON: https://characterquilt.com/branding/moichor.json - Per-page llms.txt: https://characterquilt.com/branding/moichor/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #333333 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #000000 - accent: #333333 - background: #FFFFFF - textPrimary: #333333 - link: #000000 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/255e945a-5d6a-4183-b667-746b95cf3e32/Moichor-logo-04-01.png?format=1500w - Favicon: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/88b0455e-b6cc-4b00-b3eb-178ffc72834f/favicon.ico?format=100w - Social card (og:image): http://static1.squarespace.com/static/66fb2ca3ff77b721ddd88aff/t/67037bc17b7e0817acc2dd7e/1727994652850/Moichor-logo-05-01.png?format=1500w ## UI Components - input: background=transparent, textColor=#333333, borderColor=null, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px - buttonPrimary: background=#333333, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=300px, shadow=none - buttonSecondary: background=transparent, textColor=#333333, borderColor=#333333, borderRadius=300px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: veterinary professionals ## Moichor Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **About — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/038885e1-9540-4985-921e-f63cedc716a8/liamcattell.jpg - Source: https://www.moichor.com/about - **Articles | Explore Insightful Content — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764706140025-M9JZFNY2DGHUV6FV5CWL/Screenshot+2025-12-02+at+3.08.47%E2%80%AFPM.png - Source: https://www.moichor.com/articles - **About — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/a04a93cf-f93a-4ec6-8907-63661bcda6cf/Thanh_Le.jpg - Source: https://www.moichor.com/about - **Articles | Explore Insightful Content — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1764697945374-U0SNQ1TUU68TPQM40J46/Moichor%2BBag%2BMock%2BUp.png - Source: https://www.moichor.com/articles - **Pathview — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/f0cff5bc-812f-436c-9118-4b91c0c24289/icon00-21.png - Source: https://www.moichor.com/pathview - **Articles | Explore Insightful Content — Moichor** - Image: https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/1756410680943-RUA85N0IVWEVDYHBLGJC/Screenshot%2B2025-06-14%2Bat%2B11.16.38%E2%80%AFAM.webp - Source: https://www.moichor.com/articles ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#000000", "accent": "#333333", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "sans-serif" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "54px", "h2": "43.2px", "body": "18px" } }, "spacing": { "baseUnit": 6, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#333333", "borderColor": null, "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px" }, "buttonPrimary": { "background": "#333333", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "300px", "borderRadiusCorners": { "topLeft": "300px", "topRight": "300px", "bottomRight": "300px", "bottomLeft": "300px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#333333", "borderColor": "#333333", "borderRadius": "300px", "borderRadiusCorners": { "topLeft": "300px", "topRight": "300px", "bottomRight": "300px", "bottomLeft": "300px" }, "shadow": "none" } }, "images": { "logo": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/255e945a-5d6a-4183-b667-746b95cf3e32/Moichor-logo-04-01.png?format=1500w", "favicon": "https://images.squarespace-cdn.com/content/v1/66fb2ca3ff77b721ddd88aff/88b0455e-b6cc-4b00-b3eb-178ffc72834f/favicon.ico?format=100w", "ogImage": "http://static1.squarespace.com/static/66fb2ca3ff77b721ddd88aff/t/67037bc17b7e0817acc2dd7e/1727994652850/Moichor-logo-05-01.png?format=1500w", "logoHref": "/", "logoAlt": "Moichor" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request Pathview demo", "reasoning": "Button #0 ('Request Pathview demo') is likely the primary CTA due to its action-oriented text and distinct neutral background color (#333333), which stands out against the white background." }, "secondary": { "index": 3, "text": "Explore Pathview", "reasoning": "Button #3 ('Explore Pathview') is selected as secondary due to its transparent background, making it less prominent than the primary button, while still being action-oriented." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "veterinary professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Moichor'. It links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```