# Moltin Brand Identity A complete profile of **Moltin**'s visual system — colors, typography, components, and personality — extracted from https://moltin.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/moltin - Machine-readable JSON: https://characterquilt.com/branding/moltin.json - Per-page llms.txt: https://characterquilt.com/branding/moltin/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2BCC7E | | Accent | #2BCC7E | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #2BCC7E - secondary: #A6EBCA - accent: #2BCC7E - background: #F1F3F5 - textPrimary: #0E1521 - link: #0E1521 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://www.elasticpath.com/favicons/apple-touch-icon.png - Social card (og:image): https://elastic-path.transforms.svdcdn.com/production/images/elastic-path-compose-anything-compromise-nothing.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1709652867&s=3b24d235123439495859dbd1ec16e276 ## UI Components - input: background=#0E1521, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#2BCC7E, textColor=#0E1521, borderColor=#2BCC7E, borderRadius=9999px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0E1521, borderColor=#FFFFFF, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking eCommerce solutions ## Moltin Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Elastic Path | Efficiently Develop User Interfaces with Vue.js…** - Image: https://elastic-path.transforms.svdcdn.com/production/images/SDK-Image_1060x1152.png?w=1060&h=1152&auto=compress%2Cformat&fit=crop&dm=1692017024&s=43db4eb15870d07de4a11b54500637c6 - Source: https://moltin.com/vue-js - **Elastic Path | eCommerce Blog | Marketing, Merchandising, and…** - Image: https://elastic-path.transforms.svdcdn.com/production/images/WEBSITE-METAS/BLOG_2023-11-07-152734_qwqv.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1699370855&s=ba848dd3d7444916d018fd5bf5a773be - Source: https://www.moltin.com/blog/2018/02/ceo-letter/ - **Elastic Path | eCommerce Solutions | Elastic Path** - Image: https://elastic-path.transforms.svdcdn.com/production/images/elastic-path-compose-anything-compromise-nothing.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1709652867&s=3b24d235123439495859dbd1ec16e276 - Source: https://www.moltin.com/ - **Elastic Path | eCommerce Solutions | Elastic Path** - Image: https://elastic-path.transforms.svdcdn.com/production/images/Home-slider-images/UnlimitedCatalogs-small.png?w=1054&h=712&auto=compress%2Cformat&fit=crop&dm=1764679384&s=c5b7e00200f33972068377e844dd98ef - Source: https://www.moltin.com/ - **Elastic Path | eCommerce Solutions | Elastic Path** - Image: https://elastic-path.transforms.svdcdn.com/production/images/Home-slider-images/ProductConfiguration-Small.png?w=1054&h=712&auto=compress%2Cformat&fit=crop&dm=1764679372&s=1de008cd2ad6241eb5a454dae378d228 - Source: https://www.moltin.com/ - **Elastic Path | eCommerce Solutions | Elastic Path** - Image: https://elastic-path.transforms.svdcdn.com/production/images/Home-slider-images/PromotionBuilder-small.png?w=1054&h=712&auto=compress%2Cformat&fit=crop&dm=1764679375&s=5c7e8dcfb7962057b321fe6e60a96e81 - Source: https://www.moltin.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "STIX Two Text", "role": "unknown" } ], "colors": { "primary": "#2BCC7E", "secondary": "#A6EBCA", "accent": "#2BCC7E", "background": "#F1F3F5", "textPrimary": "#0E1521", "link": "#0E1521" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "STIX Two Text", "Times", "Times New Roman", "serif" ], "body": [ "Inter", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "68px", "h2": "55px", "body": "21px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#0E1521", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#2BCC7E", "textColor": "#0E1521", "borderColor": "#2BCC7E", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0E1521", "borderColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.elasticpath.com/favicons/apple-touch-icon.png", "ogImage": "https://elastic-path.transforms.svdcdn.com/production/images/elastic-path-compose-anything-compromise-nothing.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1709652867&s=3b24d235123439495859dbd1ec16e276", "logoHref": "https://www.elasticpath.com/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Elastic Path'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 uses the vibrant brand color #2BCC7E, which is a strong indicator of a primary CTA. The text 'Book a Demo' is action-oriented, making it a clear primary call-to-action." }, "secondary": { "index": 1, "text": "Book a Demo", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with the same text 'Book a Demo', but less visually prominent due to its white background." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking eCommerce solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Elastic Path'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```