# Momence Brand Identity A complete profile of **Momence**'s visual system — colors, typography, components, and personality — extracted from https://momence.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/momence - Machine-readable JSON: https://characterquilt.com/branding/momence.json - Per-page llms.txt: https://characterquilt.com/branding/momence/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #6360E1 | | Body Font | Inter | | Heading Font | Epilogue | ## Color Palette - primary: #0000EE - secondary: #28265A - accent: #6360E1 - background: #FFFFFF - textPrimary: #6360E1 - link: #6360E1 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Epilogue — https://fonts.google.com/specimen/Epilogue ## Visual Assets - Logo: 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- Favicon: https://momence.com/momence-landing_260330/images/favicon.png ## UI Components - buttonPrimary: background=#6360E1, textColor=#FFFFFF, borderColor=#6360E1, borderRadius=115.2px, shadow=rgba(255, 255, 255, 0) 0px 0px 0px 0px inset, rgba(99, 96, 225, 0.32) 0px 0px 200px 0px - buttonSecondary: background=#FFFFFF, textColor=#0E0E12, borderColor=#4F4DB4, borderRadius=16px, shadow=rgba(0, 0, 0, 0.2) 0px -1px 0px 0px inset ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses looking for experience management solutions ## Momence Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Shala Yoga Brooklyn** - Image: https://images.momence.com/products/19780_IMG1717-1697577796129.jpeg - Source: https://momence.com/The-Shala-Yoga-Brooklyn/products/19780 - **Momence Blog** - Image: https://blog.momence.com/hubfs/PilatesPrive_website_mockup_3-2.jpg - Source: https://blog.momence.com/ - **Grow with confidence** - Image: https://blog.momence.com/hs-fs/hubfs/Weekly%20insights%20newsletter.webp?width=1440&height=1080&name=Weekly%20insights%20newsletter.webp - Source: https://blog.momence.com/grow-with-confidence - **The Tree Yoga Cooperative** - Image: https://images.momence.com/h/13226/product-image/7d0639b9-8f40-4695-9b83-07f0159a6050.jpeg - Source: https://momence.com/The-Tree-Yoga-Cooperative/products/13226 - **Momence Blog** - Image: https://blog.momence.com/hubfs/2.png - Source: https://blog.momence.com/ - **Powercycling** - Image: https://images.momence.com/h/36931/session-template-banner/b7d31716-d315-4039-a1fb-896399c58211.jpg - Source: https://momence.com/s/132130520?skipPreview=true ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Epilogue", "role": "heading" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0000EE", "secondary": "#28265A", "accent": "#6360E1", "background": "#FFFFFF", "textPrimary": "#6360E1", "link": "#6360E1" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Epilogue" }, "fontStacks": { "heading": [ "Epilogue", "sans-serif" ], "body": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "24px", "h2": "48px", "body": "17px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#6360E1", "textColor": "#FFFFFF", "borderColor": "#6360E1", "borderRadius": "115.2px", "borderRadiusCorners": { "topLeft": "115.2px", "topRight": "115.2px", "bottomRight": "115.2px", "bottomLeft": "115.2px" }, "shadow": "rgba(255, 255, 255, 0) 0px 0px 0px 0px inset, rgba(99, 96, 225, 0.32) 0px 0px 200px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0E0E12", "borderColor": "#4F4DB4", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px -1px 0px 0px inset" } }, "images": { "logo": 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"componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo with a wordmark shape, linking to the homepage, which aligns with the brand 'Momence'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```