# Momentus Brand Identity

A complete profile of **Momentus**'s visual system — colors, typography, components, and personality — extracted from https://momentus.space. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/momentus
- Machine-readable JSON: https://characterquilt.com/branding/momentus.json
- Per-page llms.txt: https://characterquilt.com/branding/momentus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1863DC |
| Accent | #ED1865 |
| Body Font | Helvetica Neue |
| Heading Font | Rift |

## Color Palette

- primary: #1863DC
- secondary: #452F90
- accent: #ED1865
- background: #1E1E1E
- textPrimary: #ED1865
- link: #ED1865

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Rift — https://fonts.google.com/specimen/Rift

## Visual Assets

- Logo: https://momentus.space/wp-content/themes/_MOMENTUS_/assets/static/img/brand/momentus-logo-mark-color.svg
- Favicon: https://momentus.space/icons/apple-touch-icon.png

## UI Components

- input: background=transparent, textColor=#606266, borderColor=null, borderRadius=7px, shadow=none
- buttonPrimary: background=#1863DC, textColor=#FFFFFF, borderColor=#1863DC, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1863DC, borderColor=#1863DC, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: space industry professionals

## Momentus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Update from Momentus CEO John Rood (Video and Blog)**
  - Image: https://i.ytimg.com/vi/zQxQgOryorI/maxresdefault.jpg
  - Source: https://momentus.space/update-from-momentus-ceo-john-rood/
- **Our Missions**
  - Image: https://momentus.space/wp-content/uploads/2023/03/Vig3.jpg
  - Source: https://momentus.space/missions/
- **zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO**
  - Image: https://static.mercdn.net/item/detail/orig/photos/m18313264071_2.jpg?1727350750
  - Source: https://momentus.space/?m=0428793e65b
- **zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO**
  - Image: https://img.leboncoin.fr/api/v1/lbcpb1/images/19/64/f3/1964f304ade200298557e4b3aae2f1fe71cd0551.jpg?rule=ad-large
  - Source: https://momentus.space/?m=0428793e65b
- **zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO**
  - Image: https://fujisen78.jp/blog/assets_c/2023/09/IMG_9471-thumb-1200xauto-1098.jpg
  - Source: https://momentus.space/?m=0428793e65b
- **zippo ALIEN 20th ANNIVERSARY ライター エイリアン ALIEN 20th ANNIVERSARY ZIPPO**
  - Image: https://auctions.c.yimg.jp/images.auctions.yahoo.co.jp/image/dr000/auc0406/users/07026c62a285a211d172315ca7686e8fcc4ce4cd/i-img1200x900-1686535103ybzwjw553461.jpg
  - Source: https://momentus.space/?m=0428793e65b

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Rift",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1863DC",
    "secondary": "#452F90",
    "accent": "#ED1865",
    "background": "#1E1E1E",
    "textPrimary": "#ED1865",
    "link": "#ED1865"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Rift"
    },
    "fontStacks": {
      "heading": [
        "Rift",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "source-sans-pro",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "source-sans-pro",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#606266",
      "borderColor": null,
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1863DC",
      "textColor": "#FFFFFF",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1863DC",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://momentus.space/wp-content/themes/_MOMENTUS_/assets/static/img/brand/momentus-logo-mark-color.svg",
    "favicon": "https://momentus.space/icons/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "https://momentus.space/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon style, indicating it is the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Accept All",
      "reasoning": "Button #0 has a vibrant brand color (#1863DC) and action-oriented text ('Accept All'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Save My Preferences",
      "reasoning": "Button #4 has a different background color (#FFFFFF) and serves a secondary action ('Save My Preferences'), making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "space industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon style, indicating it is the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```