{
  "name": "Monday.com",
  "slug": "monday-com",
  "domain": "https://monday.com",
  "sources": [
    "vendr_saas_trends_report"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Poppins",
        "role": "heading"
      },
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#6161FF",
      "secondary": "#F0F3FF",
      "accent": "#6161FF",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#676879"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Roboto",
        "heading": "Poppins"
      },
      "fontStacks": {
        "heading": [
          "Poppins"
        ],
        "body": [
          "Poppins",
          "Roboto",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Poppins"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "22px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "16px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#6161FF",
        "textColor": "#FFFFFF",
        "borderRadius": "160px",
        "borderRadiusCorners": {
          "topLeft": "160px",
          "topRight": "160px",
          "bottomRight": "160px",
          "bottomLeft": "160px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#EDF1FC",
        "textColor": "#000000",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://dapulse-res.cloudinary.com/image/upload/f_auto,q_auto/remote_mondaycom_static/img/monday-logo-x2.png",
      "favicon": "https://monday.com/static/img/favicons/favicon.ico",
      "ogImage": "https://s3.amazonaws.com/general-assets/monday-1200x628.png",
      "logoHref": "/",
      "logoAlt": "monday.com logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get Started",
        "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's vibrant blue color (#6161FF), which is consistent with the primary brand color. The text 'Get Started' is action-oriented, making it a strong call-to-action."
      },
      "secondary": {
        "index": 10,
        "text": "Documentation page",
        "reasoning": "Button #9 is selected as the secondary CTA because it has a different background color (#EDF1FC) from the primary button. It serves a supportive role with the text 'Documentation page', which is less action-oriented than 'Get Started'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "business professionals and teams"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/monday-com/b2c066c4d7.webp",
      "alt": "Human Resource Management: Functions, Skills, and Strategy",
      "source_url": "https://monday.com/blog/marketing/human-resource-management/",
      "image_url": "https://cdn.airops.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjg2NzQ1LCJwdXIiOiJibG9iX2lkIn19--9d4bc5fe0c5f76c487358d4491eb5cfa7286703d/Workflows%20builder.jpg",
      "width": 4557,
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      "bytes": 196479,
      "query": "site:monday.com",
      "query_suffix": "site:monday.com"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/monday-com/a9654c1fc9.webp",
      "alt": "Content management templates | monday.com",
      "source_url": "https://monday.com/blog/marketing/content-management-templates/",
      "image_url": "https://res.cloudinary.com/monday-blogs/w_1024,h_512,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2020/05/Blog-post-4.png",
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      "alt": "Asana vs. monday.com: Which Is Best for Your Team? [2026]",
      "source_url": "https://monday.com/blog/project-management/asana-vs-monday-com-which-to-choose/",
      "image_url": "https://monday.com/blog/wp-content/uploads/2021/07/monday-vs-asana.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/monday-com/4619223692.webp",
      "alt": "Nonprofit Blog | monday.com",
      "source_url": "https://monday.com/blog/nonprofit/",
      "image_url": "https://res.cloudinary.com/monday-blogs/w_768,h_384,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2022/05/Blog-cover-1.webp",
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      "query": "site:monday.com blog",
      "query_suffix": "site:monday.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/monday-com/4d4c2188cb.webp",
      "alt": "monday.com | AI that works for you",
      "source_url": "https://monday.com/w/pt/ai",
      "image_url": "https://cdn.prod.website-files.com/656da6fea306219773d04208/68dbce2eef2aac3fba485bed_hero-tab-wm-portfolio-risk-pt.webp",
      "width": 4048,
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/monday-com/2b61d3eda4.webp",
      "alt": "monday.com Blog: Tips And Trends For The New Way Of Working",
      "source_url": "https://monday.com/blog",
      "image_url": "https://res.cloudinary.com/monday-blogs/fl_lossy,f_auto,q_auto/wp-blog/2025/04/AI-CRM.png",
      "width": 4800,
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      "bytes": 222542,
      "query": "site:monday.com blog",
      "query_suffix": "site:monday.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Poppins&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/monday-com",
  "agent_instructions": "You are designing or implementing in Monday.com's brand identity.\n\n# Brand profile\n- Company: Monday.com\n- Source: https://monday.com\n- Color scheme: light\n\n# Colors\n- primary: #6161FF\n- secondary: #F0F3FF\n- accent: #6161FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #676879\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Poppins&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6161FF, textColor=#FFFFFF, borderRadius=160px, shadow=none\n- buttonSecondary: background=#EDF1FC, textColor=#000000, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: business professionals and teams\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/monday-com.json",
  "page_markdown": "# Monday.com Brand Identity\n\nA complete profile of **Monday.com**'s visual system — colors, typography, components, and personality — extracted from https://monday.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/monday-com\n- Machine-readable JSON: https://characterquilt.com/branding/monday-com.json\n- Per-page llms.txt: https://characterquilt.com/branding/monday-com/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6161FF |\n| Accent | #6161FF |\n| Body Font | Roboto |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #6161FF\n- secondary: #F0F3FF\n- accent: #6161FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #676879\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: https://dapulse-res.cloudinary.com/image/upload/f_auto,q_auto/remote_mondaycom_static/img/monday-logo-x2.png\n- Favicon: https://monday.com/static/img/favicons/favicon.ico\n- Social card (og:image): https://s3.amazonaws.com/general-assets/monday-1200x628.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6161FF, textColor=#FFFFFF, borderRadius=160px, shadow=none\n- buttonSecondary: background=#EDF1FC, textColor=#000000, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: business professionals and teams\n\n## Monday.com Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Human Resource Management: Functions, Skills, and Strategy**\n  - Image: https://cdn.airops.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjg2NzQ1LCJwdXIiOiJibG9iX2lkIn19--9d4bc5fe0c5f76c487358d4491eb5cfa7286703d/Workflows%20builder.jpg\n  - Source: https://monday.com/blog/marketing/human-resource-management/\n- **Content management templates | monday.com**\n  - Image: https://res.cloudinary.com/monday-blogs/w_1024,h_512,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2020/05/Blog-post-4.png\n  - Source: https://monday.com/blog/marketing/content-management-templates/\n- **Asana vs. monday.com: Which Is Best for Your Team? [2026]**\n  - Image: https://monday.com/blog/wp-content/uploads/2021/07/monday-vs-asana.png\n  - Source: https://monday.com/blog/project-management/asana-vs-monday-com-which-to-choose/\n- **Nonprofit Blog | monday.com**\n  - Image: https://res.cloudinary.com/monday-blogs/w_768,h_384,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2022/05/Blog-cover-1.webp\n  - Source: https://monday.com/blog/nonprofit/\n- **monday.com | AI that works for you**\n  - Image: https://cdn.prod.website-files.com/656da6fea306219773d04208/68dbce2eef2aac3fba485bed_hero-tab-wm-portfolio-risk-pt.webp\n  - Source: https://monday.com/w/pt/ai\n- **monday.com Blog: Tips And Trends For The New Way Of Working**\n  - Image: https://res.cloudinary.com/monday-blogs/fl_lossy,f_auto,q_auto/wp-blog/2025/04/AI-CRM.png\n  - Source: https://monday.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6161FF\",\n    \"secondary\": \"#F0F3FF\",\n    \"accent\": \"#6161FF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#676879\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Poppins\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Poppins\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"Roboto\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Poppins\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"22px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#6161FF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"160px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"160px\",\n        \"topRight\": \"160px\",\n        \"bottomRight\": \"160px\",\n        \"bottomLeft\": \"160px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#EDF1FC\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://dapulse-res.cloudinary.com/image/upload/f_auto,q_auto/remote_mondaycom_static/img/monday-logo-x2.png\",\n    \"favicon\": \"https://monday.com/static/img/favicons/favicon.ico\",\n    \"ogImage\": \"https://s3.amazonaws.com/general-assets/monday-1200x628.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"monday.com logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Get Started\",\n      \"reasoning\": \"Button #0 is selected as the primary CTA because it uses the brand's vibrant blue color (#6161FF), which is consistent with the primary brand color. The text 'Get Started' is action-oriented, making it a strong call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 10,\n      \"text\": \"Documentation page\",\n      \"reasoning\": \"Button #9 is selected as the secondary CTA because it has a different background color (#EDF1FC) from the primary button. It serves a supportive role with the text 'Documentation page', which is less action-oriented than 'Get Started'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"business professionals and teams\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}