# Monday.com Brand Identity

A complete profile of **Monday.com**'s visual system — colors, typography, components, and personality — extracted from https://monday.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/monday-com
- Machine-readable JSON: https://characterquilt.com/branding/monday-com.json
- Per-page llms.txt: https://characterquilt.com/branding/monday-com/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6161FF |
| Accent | #6161FF |
| Body Font | Roboto |
| Heading Font | Poppins |

## Color Palette

- primary: #6161FF
- secondary: #F0F3FF
- accent: #6161FF
- background: #FFFFFF
- textPrimary: #000000
- link: #676879

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://dapulse-res.cloudinary.com/image/upload/f_auto,q_auto/remote_mondaycom_static/img/monday-logo-x2.png
- Favicon: https://monday.com/static/img/favicons/favicon.ico
- Social card (og:image): https://s3.amazonaws.com/general-assets/monday-1200x628.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#6161FF, textColor=#FFFFFF, borderRadius=160px, shadow=none
- buttonSecondary: background=#EDF1FC, textColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals and teams

## Monday.com Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Human Resource Management: Functions, Skills, and Strategy**
  - Image: https://cdn.airops.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjg2NzQ1LCJwdXIiOiJibG9iX2lkIn19--9d4bc5fe0c5f76c487358d4491eb5cfa7286703d/Workflows%20builder.jpg
  - Source: https://monday.com/blog/marketing/human-resource-management/
- **Content management templates | monday.com**
  - Image: https://res.cloudinary.com/monday-blogs/w_1024,h_512,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2020/05/Blog-post-4.png
  - Source: https://monday.com/blog/marketing/content-management-templates/
- **Asana vs. monday.com: Which Is Best for Your Team? [2026]**
  - Image: https://monday.com/blog/wp-content/uploads/2021/07/monday-vs-asana.png
  - Source: https://monday.com/blog/project-management/asana-vs-monday-com-which-to-choose/
- **Nonprofit Blog | monday.com**
  - Image: https://res.cloudinary.com/monday-blogs/w_768,h_384,c_fit/fl_lossy,f_auto,q_auto/wp-blog/2022/05/Blog-cover-1.webp
  - Source: https://monday.com/blog/nonprofit/
- **monday.com | AI that works for you**
  - Image: https://cdn.prod.website-files.com/656da6fea306219773d04208/68dbce2eef2aac3fba485bed_hero-tab-wm-portfolio-risk-pt.webp
  - Source: https://monday.com/w/pt/ai
- **monday.com Blog: Tips And Trends For The New Way Of Working**
  - Image: https://res.cloudinary.com/monday-blogs/fl_lossy,f_auto,q_auto/wp-blog/2025/04/AI-CRM.png
  - Source: https://monday.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6161FF",
    "secondary": "#F0F3FF",
    "accent": "#6161FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#676879"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "22px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6161FF",
      "textColor": "#FFFFFF",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDF1FC",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://dapulse-res.cloudinary.com/image/upload/f_auto,q_auto/remote_mondaycom_static/img/monday-logo-x2.png",
    "favicon": "https://monday.com/static/img/favicons/favicon.ico",
    "ogImage": "https://s3.amazonaws.com/general-assets/monday-1200x628.png",
    "logoHref": "/",
    "logoAlt": "monday.com logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's vibrant blue color (#6161FF), which is consistent with the primary brand color. The text 'Get Started' is action-oriented, making it a strong call-to-action."
    },
    "secondary": {
      "index": 10,
      "text": "Documentation page",
      "reasoning": "Button #9 is selected as the secondary CTA because it has a different background color (#EDF1FC) from the primary button. It serves a supportive role with the text 'Documentation page', which is less action-oriented than 'Get Started'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals and teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'monday.com logo' matches the brand name, confirming it as the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```