# Mono Brand Identity

A complete profile of **Mono**'s visual system — colors, typography, components, and personality — extracted from https://mono.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mono
- Machine-readable JSON: https://characterquilt.com/branding/mono.json
- Per-page llms.txt: https://characterquilt.com/branding/mono/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0055BA |
| Accent | #0055BA |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #0055BA
- accent: #0055BA
- background: #FFFFFF
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22110%22%20height%3D%2220%22%20viewBox%3D%220%200%20110%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M53.4268%202.00135C52.1772%201.98075%2050.9594%202.39619%2049.9828%203.17624C48.9531%204.02837%2048.2391%205.20141%2047.9552%206.5075C47.7405%203.5034%2046.292%202.00135%2043.6099%202.00135C42.4037%201.97343%2041.2275%202.37891%2040.2947%203.14418C39.3371%203.96386%2038.6804%205.07956%2038.4284%206.3146V6.08916C38.4392%205.20487%2038.3079%204.32457%2038.0397%203.48188C37.9492%203.10472%2037.8198%202.73799%2037.6534%202.38762H34.4023V17.9978H38.4926V9.56373C38.5139%208.14751%2038.8357%207.05313%2039.458%206.28057C39.761%205.90126%2040.1491%205.59868%2040.5909%205.39735C41.0326%205.19602%2041.5156%205.1016%2042.0007%205.12175C42.816%205.12142%2043.39%205.31998%2043.7226%205.71743C44.0553%206.11492%2044.2217%206.77477%2044.2216%207.69698V17.9978H48.3095V9.56618C48.3308%208.14997%2048.6473%207.05558%2049.2589%206.28303C49.5629%205.90079%2049.9535%205.59636%2050.3984%205.39486C50.8433%205.19336%2051.3298%205.10057%2051.8176%205.12416C52.6329%205.12382%2053.2069%205.3224%2053.5396%205.71989C53.8722%206.11733%2054.0386%206.77716%2054.0386%207.69939V18.0002H58.1264V7.50503C58.1277%205.68098%2057.7092%204.30768%2056.8708%203.38516C56.0325%202.46262%2054.8845%202.00135%2053.4268%202.00135Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.9185%202.00781C65.6012%202.00651%2063.7183%202.71914%2062.27%204.14569C60.8218%205.5723%2060.0976%207.50891%2060.0977%209.9555V10.0196C60.0992%2012.7662%2060.8509%2014.8422%2062.3527%2016.2478C63.8948%2017.6061%2065.8793%2018.3556%2067.9343%2018.3561C69.9894%2018.3565%2071.9742%2017.6078%2073.5169%2016.2502C75.019%2014.845%2075.77%2012.7583%2075.77%209.98998V9.92586C75.7713%207.47955%2075.0425%205.5483%2073.5835%204.13212C72.1245%202.7159%2070.2362%202.0078%2067.9185%202.00781ZM71.622%2010.4696C71.6216%2013.9456%2070.3878%2015.6836%2067.9205%2015.6836V15.6846C65.4729%2015.6846%2064.2499%2013.9466%2064.2515%2010.4705V9.31168C64.2518%207.85272%2064.579%206.72627%2065.233%205.93234C65.5582%205.53934%2065.9702%205.22721%2066.4366%205.02055C66.9029%204.81389%2067.4109%204.71834%2067.9205%204.74142C68.4324%204.71884%2068.9426%204.81454%2069.4115%205.02108C69.8805%205.22761%2070.2955%205.53944%2070.6244%205.93234C71.2895%206.72755%2071.622%207.854%2071.622%209.31168V10.4696Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M87.336%202.0029C86.0438%201.96088%2084.7784%202.37703%2083.7633%203.17779C82.7733%204.00221%2082.1018%205.14607%2081.8645%206.41233V6.09071C81.8768%205.2065%2081.7464%204.32609%2081.4782%203.48343C81.3869%203.10618%2081.2567%202.73945%2081.0895%202.38917H77.834V17.9994H81.9276V9.56773C81.9273%208.17289%2082.276%207.08385%2082.9737%206.3006C83.3125%205.91619%2083.7322%205.6115%2084.2026%205.40837C84.6731%205.20525%2085.1826%205.10872%2085.6947%205.12572C87.4326%205.12572%2088.3015%205.98413%2088.3015%207.70095V18.0018H92.3572V7.50658C92.3579%205.68252%2091.918%204.30923%2091.0375%203.3867C90.1571%202.46417%2088.9233%202.0029%2087.336%202.0029Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M107.81%204.13211C106.351%202.7159%20104.463%202.0078%20102.146%202.00781C99.8279%202.00651%2097.9449%202.71914%2096.4966%204.14569C95.0483%205.5723%2094.3242%207.50891%2094.3242%209.9555V10.0196C94.3242%2012.7662%2095.0752%2014.8422%2096.5773%2016.2478C98.1203%2017.6065%20100.106%2018.3561%20102.162%2018.3561C104.218%2018.3561%20106.203%2017.6065%20107.746%2016.2478C109.248%2014.8426%20109.999%2012.7558%20109.999%209.98757V9.92345C109.999%207.47873%20109.269%205.54828%20107.81%204.13211ZM105.847%2010.4696C105.847%2013.9456%20104.613%2015.6836%20102.146%2015.6836V15.6846C99.6993%2015.6846%2098.4761%2013.9466%2098.4762%2010.4705V9.31168C98.4771%207.85272%2098.8044%206.72627%2099.4581%205.93234C99.7833%205.53929%20100.195%205.22712%20100.662%205.02046C101.128%204.81379%20101.636%204.71827%20102.146%204.74142C102.657%204.71895%20103.168%204.81469%20103.636%205.02123C104.105%205.22776%20104.52%205.53952%20104.849%205.93234C105.514%206.72755%20105.847%207.854%20105.847%209.31168L105.847%2010.4696Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.4218%202.11275C20.3371%202.05103%2020.237%202.01398%2020.1325%202.00568C20.0281%201.99739%2019.9234%202.0182%2019.83%202.06578C19.7366%202.11337%2019.6583%202.18589%2019.6036%202.27529C19.5489%202.36469%2019.5201%202.46749%2019.5202%202.57229V8.61013L10.6617%202.11275C10.577%202.05103%2010.4769%202.01398%2010.3724%202.00568C10.2679%201.99739%2010.1632%202.0182%2010.0698%202.06578C9.97648%202.11337%209.89812%202.18589%209.84344%202.27529C9.78876%202.36469%209.7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- Favicon: https://monoassets.com/f/118499/32x32/45a4a6754b/mono-favicon-lg-1.png
- Social card (og:image): https://a.storyblok.com/f/333203/3600x1884/862d2ee625/home-seo-banner.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E5E7EB, borderRadius=5px, shadow=none
- buttonPrimary: background=#0055BA, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=7.5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: African businesses

## Mono Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introducing: The Mono Creditworthiness API**
  - Image: https://a.storyblok.com/f/118499/3528x3228/154967e037/carbon-54.png
  - Source: https://mono.co/blog/introducing-mono-creditworthiness-api
- **Open banking solutions**
  - Image: https://mono.co/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F118499%2F960x600%2Fbec57909e3%2Ferowo-s-blog-post.png&w=1200&q=75
  - Source: https://mono.co/blog
- **Open banking solutions**
  - Image: https://mono.co/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F118499%2F1354x896%2F959d39f798%2Fmono-h1-2025-roundup.png&w=1200&q=75
  - Source: https://mono.co/blog
- **How to Get your Business Easily Discovered Online**
  - Image: https://a.storyblok.com/f/118499/348505bc1f/website.png
  - Source: https://mono.co/blog/getting-your-business-easily-discovered-online
- **The Mono Log - Mono Newsletter, October 2023**
  - Image: https://a.storyblok.com/f/118499/1920x1200/03331a592b/mono-log-blog-03.jpg
  - Source: https://mono.co/blog/mono-newsletter-october-2023
- **Introducing: The Mono Creditworthiness API**
  - Image: https://a.storyblok.com/f/118499/960x600/c20b717a42/blog.gif
  - Source: https://mono.co/blog/introducing-mono-creditworthiness-api

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Duplicate Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0055BA",
    "accent": "#0055BA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Duplicate Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "78px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E5E7EB",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0055BA",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "7.5px",
      "borderRadiusCorners": {
        "topLeft": "7.5px",
        "topRight": "7.5px",
        "bottomRight": "7.5px",
        "bottomLeft": "7.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://monoassets.com/f/118499/32x32/45a4a6754b/mono-favicon-lg-1.png",
    "ogImage": "https://a.storyblok.com/f/333203/3600x1884/862d2ee625/home-seo-banner.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Mono'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "Sign up",
      "reasoning": "Button #1 ('Sign up') uses the vibrant brand color #0055BA, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Start for free",
      "reasoning": "Button #5 ('Start for free') has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "African businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Mono'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```