# Monto Brand Identity

A complete profile of **Monto**'s visual system — colors, typography, components, and personality — extracted from https://www.monto.mx/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/monto
- Machine-readable JSON: https://characterquilt.com/branding/monto.json
- Per-page llms.txt: https://characterquilt.com/branding/monto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2563EB |
| Accent | #2565C7 |
| Body Font | Harmonia Sans Pro Cyr |
| Heading Font | Harmonia Sans Pro Cyr |

## Color Palette

- primary: #2563EB
- secondary: #2565C7
- accent: #2565C7
- background: #FFFFFF
- textPrimary: #102A51
- link: #102A51

## Typography

- primary: Harmonia Sans Pro Cyr — https://fonts.google.com/specimen/Harmonia+Sans+Pro+Cyr
- heading: Harmonia Sans Pro Cyr — https://fonts.google.com/specimen/Harmonia+Sans+Pro+Cyr

## Visual Assets

- Logo: https://www.monto.mx/resources/logo-white.DmquPDjo.svg
- Favicon: https://www.monto.mx/favicon.svg
- Social card (og:image): /og_monto.png

## UI Components

- buttonPrimary: background=#2565C7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#102A51, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate employees and HR professionals

## Monto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Monto para financieras**
  - Image: https://monto.mx/resources/dashboard_home.DlT75Ra9.webp
  - Source: https://monto.mx/saas/
- **Monto para financieras**
  - Image: https://monto.mx/resources/app_credit_loans_mobile.BjV-09U3.webp
  - Source: https://monto.mx/saas/
- **Hubble - Casos de éxito**
  - Image: https://blog.monto.mx/wp-content/uploads/2026/02/Banners_Empresas_Sora.jpg
  - Source: https://monto.mx/success-stories/hubble
- **Monto para financieras**
  - Image: https://monto.mx/resources/app_credit_loans.dPk0ijU4.webp
  - Source: https://monto.mx/saas/
- **Hubble - Casos de éxito**
  - Image: https://blog.monto.mx/wp-content/uploads/2026/02/Banners_Empresas_Hospital_CIMA.jpg
  - Source: https://monto.mx/success-stories/hubble
- **Mejora el Bienestar y la Retención | Plataforma de Beneficios para  Empleados - Monto**
  - Image: https://monto.mx/og_monto.png
  - Source: https://monto.mx/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Harmonia Sans Pro Cyr",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2563EB",
    "secondary": "#2565C7",
    "accent": "#2565C7",
    "background": "#FFFFFF",
    "textPrimary": "#102A51",
    "link": "#102A51"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Harmonia Sans Pro Cyr",
      "heading": "Harmonia Sans Pro Cyr"
    },
    "fontStacks": {
      "heading": [
        "Harmonia Sans Pro Cyr",
        "Adjusted Verdana Fallback",
        "Helvetica Neue",
        "Helvetica",
        "Tahoma",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Harmonia Sans Pro Cyr",
        "Adjusted Verdana Fallback",
        "Helvetica Neue",
        "Helvetica",
        "Tahoma",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Harmonia Sans Pro Cyr",
        "Adjusted Verdana Fallback",
        "Helvetica Neue",
        "Helvetica",
        "Tahoma",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70.4px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2565C7",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#102A51",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.monto.mx/resources/logo-white.DmquPDjo.svg",
    "favicon": "https://www.monto.mx/favicon.svg",
    "ogImage": "/og_monto.png",
    "logoHref": "/",
    "logoAlt": "Logo Monto"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Monto' with a direct link to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Agenda tu demo",
      "reasoning": "Button #0 'Agenda tu demo' is the primary CTA due to its vibrant blue color (#2565C7) and action-oriented text, which aligns with the site's goal of engaging users to schedule a demo."
    },
    "secondary": {
      "index": 2,
      "text": "Descarga la app",
      "reasoning": "Button #2 'Descarga la app' is selected as secondary because it has a different background color (#102A51) and serves as an additional action for users, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate employees and HR professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Monto' with a direct link to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```