# moonrepo Brand Identity

A complete profile of **moonrepo**'s visual system — colors, typography, components, and personality — extracted from https://moonrepo.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/moonrepo
- Machine-readable JSON: https://characterquilt.com/branding/moonrepo.json
- Per-page llms.txt: https://characterquilt.com/branding/moonrepo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00080F |
| Accent | #6E58D1 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #00080F
- secondary: #F1EEFE
- accent: #6E58D1
- background: #666666
- textPrimary: #666666
- link: #6E58D1

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://moonrepo.dev/img/logo.svg
- Favicon: https://moonrepo.dev/img/favicon.svg

## UI Components

- input: background=#FFFFFF, textColor=#5F656E, borderColor=null, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers

## moonrepo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **moon v0.25 - Deno tier 2 support, CI insights, custom project languages,  and more | moonrepo**
  - Image: https://moonrepo.dev/assets/images/run-detail-37622c4b8e3faaefb1fc8b43ce794036.png
  - Source: https://moonrepo.dev/blog/v0.25
- **Blog | moonrepo**
  - Image: https://moonrepo.dev/img/authors/miles.jpg
  - Source: https://moonrepo.dev/blog
- **Remote caching is now publicly available through moonbase | moonrepo**
  - Image: https://moonrepo.dev/img/authors/james.jpg
  - Source: https://moonrepo.dev/blog/moonbase
- **Blog | moonrepo**
  - Image: https://moonrepo.dev/assets/images/v2.1-3b7fae9b39c107a9ae2e1adeb7a52894.png
  - Source: https://moonrepo.dev/blog
- **proto v0.45 - New built-in tools and build from source | moonrepo**
  - Image: https://moonrepo.dev/assets/images/go-build-de7f9a0ccd072826c49d285e780f1a9d.png
  - Source: https://moonrepo.dev/blog/proto-v0.45
- **Blog | moonrepo**
  - Image: https://moonrepo.dev/assets/images/v0.52-4bb948ddf948d7dc4f2af7e946666ce8.png
  - Source: https://moonrepo.dev/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00080F",
    "secondary": "#F1EEFE",
    "accent": "#6E58D1",
    "background": "#666666",
    "textPrimary": "#666666",
    "link": "#6E58D1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#5F656E",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://moonrepo.dev/img/logo.svg",
    "favicon": "https://moonrepo.dev/img/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "moon"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```