# Moonshine Brand Identity

A complete profile of **Moonshine**'s visual system — colors, typography, components, and personality — extracted from https://usemoonshine.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/moonshine
- Machine-readable JSON: https://characterquilt.com/branding/moonshine.json
- Per-page llms.txt: https://characterquilt.com/branding/moonshine/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFFFFF |
| Accent | #FFFFFF |
| Body Font | DM Sans |
| Heading Font | Articulat CF |

## Color Palette

- primary: #FFFFFF
- accent: #FFFFFF
- background: #0A0A0A
- textPrimary: #FAFAFA
- link: #FFFFFF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Articulat CF — https://fonts.google.com/specimen/Articulat+CF

## Visual Assets

- Logo: https://www.usemoonshine.com/moonshine-logo-full.svg
- Favicon: https://www.usemoonshine.com/favicon.ico

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Moonshine Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Moonshine**
  - Image: https://moonshine-public-assets.s3.us-east-1.amazonaws.com/DSC09242.JPG
  - Source: https://www.usemoonshine.com/blog/cursor-ifying-kicad
- **Moonshine**
  - Image: https://i.ytimg.com/vi/HcGuH-zit0M/maxresdefault.jpg
  - Source: https://blog.usemoonshine.com/march-update
- **Moonshine**
  - Image: https://i.ytimg.com/vi/KLlNHxH-p-g/maxresdefault.jpg
  - Source: https://blog.usemoonshine.com/february-update
- **Blog | Moonshine**
  - Image: https://img.youtube.com/vi/HcGuH-zit0M/maxresdefault.jpg
  - Source: https://blog.usemoonshine.com/
- **Moonshine**
  - Image: https://i.ytimg.com/vi/HFquy8NLAs0/maxresdefault.jpg
  - Source: https://blog.usemoonshine.com/january-update
- **Blog | Moonshine**
  - Image: https://img.youtube.com/vi/KLlNHxH-p-g/maxresdefault.jpg
  - Source: https://blog.usemoonshine.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Articulat CF",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FFFFFF",
    "background": "#0A0A0A",
    "textPrimary": "#FAFAFA",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Articulat CF"
    },
    "fontStacks": {
      "heading": [
        "__DM_Sans_0eeb07",
        "__DM_Sans_Fallback_0eeb07"
      ],
      "body": [
        "__DM_Sans_0eeb07",
        "__DM_Sans_Fallback_0eeb07"
      ],
      "paragraph": [
        "__DM_Sans_0eeb07",
        "__DM_Sans_Fallback_0eeb07"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.usemoonshine.com/moonshine-logo-full.svg",
    "favicon": "https://www.usemoonshine.com/favicon.ico",
    "ogImage": null,
    "logoAlt": "Moonshine"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Moonshine'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#0A0A0A), making it impossible to distinguish a primary CTA based on color or text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No button can be classified as secondary since all buttons have the same color, violating the requirement for different colors."
    },
    "confidence": 0.5
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Moonshine'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```