# Moonvalley Brand Identity

A complete profile of **Moonvalley**'s visual system — colors, typography, components, and personality — extracted from https://www.moonvalley.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/moonvalley
- Machine-readable JSON: https://characterquilt.com/branding/moonvalley.json
- Per-page llms.txt: https://characterquilt.com/branding/moonvalley/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9088BB |
| Accent | #9088BB |
| Body Font | Inter |
| Heading Font | PP Neue Corp Compact Semibold |

## Color Palette

- primary: #9088BB
- secondary: #DBDAC6
- accent: #9088BB
- background: #100C08
- textPrimary: #100C08
- link: #A2A091

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: PP Neue Corp Compact Semibold — https://fonts.google.com/specimen/PP+Neue+Corp+Compact+Semibold

## Visual Assets

- Favicon: https://framerusercontent.com/images/LsB560pLPHYB0QMPIFsRdGqJCxk.png
- Social card (og:image): https://framerusercontent.com/images/Ig37EUbAl2HFWWFfsy9PM6MVk.png

## UI Components

- buttonPrimary: background=#9088BB, textColor=#0000EE, borderRadius=12px, shadow=none
- buttonSecondary: background=#100C08, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: creative professionals

## Moonvalley Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **moonvalley - the imagination research company**
  - Image: https://framerusercontent.com/images/fqdwTqCMS182yTTgP3BYTMwJeJA.jpg
  - Source: https://www.moonvalley.com/team
- **moonvalley - the imagination research company**
  - Image: https://framerusercontent.com/images/HXb726AwUh8GKhQaa02XdhN8VQ.jpg?width=2167&height=2066
  - Source: https://www.moonvalley.com/team
- **Moonvalley - The imagination research company**
  - Image: https://video-editor-assets.s3.us-east-2.amazonaws.com/auth-bg.webp
  - Source: https://app.moonvalley.com/
- **moonvalley - the imagination research company**
  - Image: https://framerusercontent.com/images/E4KxWD2pnisCT0RIHbCH1VOMzTE.jpeg
  - Source: https://www.moonvalley.com/
- **moonvalley - the imagination research company**
  - Image: https://framerusercontent.com/images/exPOMOhxZFw0Sc1WDPb7t3VpAx8.png
  - Source: https://www.moonvalley.com/
- **moonvalley - the imagination research company**
  - Image: https://framerusercontent.com/images/ffU9hyhYXyhToOqSTrFG0GINxE.png
  - Source: https://www.moonvalley.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Neue Corp Compact Semibold",
      "role": "heading"
    },
    {
      "family": "PP Neue Corp Compact Medium",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9088BB",
    "secondary": "#DBDAC6",
    "accent": "#9088BB",
    "background": "#100C08",
    "textPrimary": "#100C08",
    "link": "#A2A091"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PP Neue Corp Compact Semibold"
    },
    "fontStacks": {
      "heading": [
        "PP Neue Corp Compact Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "68px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9088BB",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#100C08",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/LsB560pLPHYB0QMPIFsRdGqJCxk.png",
    "ogImage": "https://framerusercontent.com/images/Ig37EUbAl2HFWWFfsy9PM6MVk.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. The candidate is too small and lacks clear branding indicators.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "START CREATING",
      "reasoning": "Button #0 'START CREATING' is the primary CTA due to its vibrant blue color (#9088BB) and action-oriented text, which encourages users to begin engaging with the site."
    },
    "secondary": {
      "index": 1,
      "text": "TRAJECTORY CONTROL",
      "reasoning": "Button #1 'TRAJECTORY CONTROL' is selected as secondary because it has a different background color (#100C08) and serves as a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "creative professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. The candidate is too small and lacks clear branding indicators.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```