# Morph Brand Identity

A complete profile of **Morph**'s visual system — colors, typography, components, and personality — extracted from https://morphllm.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/morph
- Machine-readable JSON: https://characterquilt.com/branding/morph.json
- Per-page llms.txt: https://characterquilt.com/branding/morph/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C4E8C2 |
| Accent | #99D52A |
| Body Font | Instrument Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #C4E8C2
- secondary: #99D52A
- accent: #99D52A
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #7A8A7A

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://www.morphllm.com/logos/48.svg
- Favicon: https://www.morphllm.com/search.jpg
- Social card (og:image): https://www.morphllm.com/preview.png?v=2

## UI Components

- buttonPrimary: background=#99D52A, textColor=#FAFAFA, borderRadius=8px, shadow=none
- buttonSecondary: background=#0A0A0A, textColor=#FAFAFA, borderColor=#404040, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Morph Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog | Morph**
  - Image: https://www.morphllm.com/_next/image?url=%2Fimages%2Fmulti-agent-systems.webp&w=3840&q=75
  - Source: https://www.morphllm.com/blog
- **WarpGrep: Fast, Parallel Code Retrieval with RL | Morph**
  - Image: https://www.morphllm.com/_next/image?url=%2Fimages%2Frl_architecture.png&w=3840&q=75
  - Source: https://www.morphllm.com/blog/fast-context-rl-retrieval
- **Blog | Morph**
  - Image: https://www.morphllm.com/_next/image?url=%2Fimages%2Fbrowser-verification-rl-testing.jpg&w=3840&q=75
  - Source: https://www.morphllm.com/blog
- **Morph MCP - Supercharge Your Coding Agent | Morph**
  - Image: https://www.morphllm.com/mcp-preview.jpeg
  - Source: https://www.morphllm.com/setup
- **Bringing FastApply Back to Cursor with MCP | Morph**
  - Image: https://www.morphllm.com/_next/image?url=%2Fimages%2Fcursor-mcp-fast-apply.jpg&w=3840&q=75
  - Source: https://www.morphllm.com/blog/cursor-mcps
- **Claude Code Alternatives (2026): 11 Tested, 3 That Beat It for Under $20/mo**
  - Image: https://www.morphllm.com/news/google-antigravity-editor-agent-manager.png
  - Source: https://www.morphllm.com/comparisons/claude-code-alternatives

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C4E8C2",
    "secondary": "#99D52A",
    "accent": "#99D52A",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#7A8A7A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "GeistPixelCircle",
        "Geist Mono",
        "ui-monospace",
        "SFMono-Regular",
        "Roboto Mono",
        "Menlo",
        "Monaco",
        "Liberation Mono",
        "DejaVu Sans Mono",
        "Courier New",
        "monospace"
      ],
      "body": [
        "gogaFont",
        "gogaFont Fallback",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "60px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#99D52A",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0A0A",
      "textColor": "#FAFAFA",
      "borderColor": "#404040",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.morphllm.com/logos/48.svg",
    "favicon": "https://www.morphllm.com/search.jpg",
    "ogImage": "https://www.morphllm.com/preview.png?v=2",
    "logoHref": "/",
    "logoAlt": "Morph"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Morph', making it the most suitable logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign Up / Log In",
      "reasoning": "Button #0 has a vibrant green background (#99D52A), which is a strong indicator of a primary CTA. The text 'Sign Up / Log In' is action-oriented, making it the most likely primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Call",
      "reasoning": "Button #2 has a dark background (#0A0A0A), which is different from the primary button's vibrant green. The text 'Book a Call' suggests a secondary action, making it a suitable secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Morph', making it the most suitable logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```