{
  "name": "Morphik",
  "slug": "morphik",
  "domain": "https://morphik.ai",
  "sources": [
    "yc"
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  "branding": {
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        "role": "heading"
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      "secondary": "#22C55E",
      "accent": "#97E7C9",
      "background": "#FAFAF9",
      "textPrimary": "#0A0A0A",
      "link": "#97E7C9"
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    "typography": {
      "fontFamilies": {
        "primary": "Instrument Serif",
        "heading": "Instrument Serif"
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      "fontStacks": {
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        "body": [
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          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
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          "system-ui",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
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      "fontSizes": {
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        "h2": "38.4px",
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    "spacing": {
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      "borderRadius": "0px"
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    "components": {
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          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#000000",
        "textColor": "#FFFFFF",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
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        "shadow": "none"
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    },
    "images": {
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      "favicon": null,
      "ogImage": null
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "See Morphik in action",
        "reasoning": "Button #0, 'See Morphik in action', is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#171717), which stands out against the page's light background, making it more noticeable."
      },
      "secondary": {
        "index": 1,
        "text": "Looking for the Morphik dev platform?Go to dev.morphik.ai",
        "reasoning": "Button #1, 'Looking for the Morphik dev platform? Go to dev.morphik.ai', serves as a secondary action. It has a similar dark background (#000000) but is less prominent due to its informational nature and less action-oriented text."
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      "confidence": 0.95
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    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "business professionals seeking AI solutions for back-office tasks"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": false,
        "llmSucceeded": false,
        "finalSource": "none"
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      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
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    }
  },
  "images": [
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      "alt": "Getting Started - Morphik Documentation",
      "source_url": "https://www.morphik.ai/docs/getting-started",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/sign_up.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=94453be3e37493be4c6cf399ee50e250",
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      "alt": "Morphik UI - Morphik Documentation",
      "source_url": "https://www.morphik.ai/docs/using-morphik/morphik-ui",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/searching-chunks.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=fc679c3b00494e34b37e8172e0f71823",
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      "alt": "Getting Started - Morphik Documentation",
      "source_url": "https://www.morphik.ai/docs/getting-started",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/create_app.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=a6ea1d28db4e270eee8a0cfefa0c01a2",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/morphik/f95bb864a2.webp",
      "alt": "Morphik — AI Workers for Your Back Office",
      "source_url": "https://www.morphik.ai/",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/logo/dark.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=06c64dde532002ebbcb027d22c8fd3a8",
      "width": 3163,
      "height": 880,
      "bytes": 63440,
      "query": "site:morphik.ai blog",
      "query_suffix": "site:morphik.ai blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/morphik/01c8edc69c.webp",
      "alt": "Installation - Morphik Documentation",
      "source_url": "https://www.morphik.ai/docs/self-hosting",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/generate_local_uri_api_docs.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=cda8b4407787dcafc9afd398fdd40fab",
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      "query": "site:morphik.ai",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/morphik/6856e64958.webp",
      "alt": "Morphik UI - Morphik Documentation",
      "source_url": "https://www.morphik.ai/docs/using-morphik/morphik-ui",
      "image_url": "https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/document-view.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=c8d958d997fdd8fd0983d713d4a40b0a",
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      "query": "site:morphik.ai",
      "query_suffix": "site:morphik.ai"
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  ],
  "font_resources": [
    {
      "family": "Instrument Serif",
      "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Serif"
    },
    {
      "family": "Instrument Serif",
      "google_fonts_url": "https://fonts.google.com/specimen/Instrument+Serif"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Instrument+Serif&family=Instrument+Serif&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/morphik",
  "agent_instructions": "You are designing or implementing in Morphik's brand identity.\n\n# Brand profile\n- Company: Morphik\n- Source: https://morphik.ai\n- Color scheme: light\n\n# Colors\n- primary: #C7BEEB\n- secondary: #22C55E\n- accent: #97E7C9\n- background: #FAFAF9\n- textPrimary: #0A0A0A\n- link: #97E7C9\n\n# Typography\n- primary: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Instrument+Serif&family=Instrument+Serif&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals seeking AI solutions for back-office tasks\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/morphik.json",
  "page_markdown": "# Morphik Brand Identity\n\nA complete profile of **Morphik**'s visual system — colors, typography, components, and personality — extracted from https://morphik.ai. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/morphik\n- Machine-readable JSON: https://characterquilt.com/branding/morphik.json\n- Per-page llms.txt: https://characterquilt.com/branding/morphik/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #C7BEEB |\n| Accent | #97E7C9 |\n| Body Font | Instrument Serif |\n| Heading Font | Instrument Serif |\n\n## Color Palette\n\n- primary: #C7BEEB\n- secondary: #22C55E\n- accent: #97E7C9\n- background: #FAFAF9\n- textPrimary: #0A0A0A\n- link: #97E7C9\n\n## Typography\n\n- primary: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif\n\n## UI Components\n\n- buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals seeking AI solutions for back-office tasks\n\n## Morphik Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Getting Started - Morphik Documentation**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/sign_up.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=94453be3e37493be4c6cf399ee50e250\n  - Source: https://www.morphik.ai/docs/getting-started\n- **Morphik UI - Morphik Documentation**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/searching-chunks.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=fc679c3b00494e34b37e8172e0f71823\n  - Source: https://www.morphik.ai/docs/using-morphik/morphik-ui\n- **Getting Started - Morphik Documentation**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/create_app.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=a6ea1d28db4e270eee8a0cfefa0c01a2\n  - Source: https://www.morphik.ai/docs/getting-started\n- **Morphik — AI Workers for Your Back Office**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/logo/dark.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=06c64dde532002ebbcb027d22c8fd3a8\n  - Source: https://www.morphik.ai/\n- **Installation - Morphik Documentation**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/generate_local_uri_api_docs.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=cda8b4407787dcafc9afd398fdd40fab\n  - Source: https://www.morphik.ai/docs/self-hosting\n- **Morphik UI - Morphik Documentation**\n  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/document-view.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=c8d958d997fdd8fd0983d713d4a40b0a\n  - Source: https://www.morphik.ai/docs/using-morphik/morphik-ui\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Instrument Serif\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#C7BEEB\",\n    \"secondary\": \"#22C55E\",\n    \"accent\": \"#97E7C9\",\n    \"background\": \"#FAFAF9\",\n    \"textPrimary\": \"#0A0A0A\",\n    \"link\": \"#97E7C9\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Instrument Serif\",\n      \"heading\": \"Instrument Serif\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Instrument Serif\",\n        \"serif\"\n      ],\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"38.4px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#171717\",\n      \"textColor\": \"#FAFAFA\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": null,\n    \"favicon\": null,\n    \"ogImage\": null\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"See Morphik in action\",\n      \"reasoning\": \"Button #0, 'See Morphik in action', is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#171717), which stands out against the page's light background, making it more noticeable.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Looking for the Morphik dev platform?Go to dev.morphik.ai\",\n      \"reasoning\": \"Button #1, 'Looking for the Morphik dev platform? Go to dev.morphik.ai', serves as a secondary action. It has a similar dark background (#000000) but is less prominent due to its informational nature and less action-oriented text.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals seeking AI solutions for back-office tasks\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false,\n      \"finalSource\": \"none\"\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}