# Morphik Brand Identity

A complete profile of **Morphik**'s visual system — colors, typography, components, and personality — extracted from https://morphik.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/morphik
- Machine-readable JSON: https://characterquilt.com/branding/morphik.json
- Per-page llms.txt: https://characterquilt.com/branding/morphik/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C7BEEB |
| Accent | #97E7C9 |
| Body Font | Instrument Serif |
| Heading Font | Instrument Serif |

## Color Palette

- primary: #C7BEEB
- secondary: #22C55E
- accent: #97E7C9
- background: #FAFAF9
- textPrimary: #0A0A0A
- link: #97E7C9

## Typography

- primary: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif
- heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

## UI Components

- buttonPrimary: background=#171717, textColor=#FAFAFA, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions for back-office tasks

## Morphik Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Getting Started - Morphik Documentation**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/sign_up.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=94453be3e37493be4c6cf399ee50e250
  - Source: https://www.morphik.ai/docs/getting-started
- **Morphik UI - Morphik Documentation**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/searching-chunks.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=fc679c3b00494e34b37e8172e0f71823
  - Source: https://www.morphik.ai/docs/using-morphik/morphik-ui
- **Getting Started - Morphik Documentation**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/create_app.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=a6ea1d28db4e270eee8a0cfefa0c01a2
  - Source: https://www.morphik.ai/docs/getting-started
- **Morphik — AI Workers for Your Back Office**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/logo/dark.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=06c64dde532002ebbcb027d22c8fd3a8
  - Source: https://www.morphik.ai/
- **Installation - Morphik Documentation**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/assets/generate_local_uri_api_docs.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=cda8b4407787dcafc9afd398fdd40fab
  - Source: https://www.morphik.ai/docs/self-hosting
- **Morphik UI - Morphik Documentation**
  - Image: https://mintcdn.com/databridge/eYNTu58F8b1Z2Eq-/images/ui-guide/document-view.png?fit=max&auto=format&n=eYNTu58F8b1Z2Eq-&q=85&s=c8d958d997fdd8fd0983d713d4a40b0a
  - Source: https://www.morphik.ai/docs/using-morphik/morphik-ui

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C7BEEB",
    "secondary": "#22C55E",
    "accent": "#97E7C9",
    "background": "#FAFAF9",
    "textPrimary": "#0A0A0A",
    "link": "#97E7C9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Serif",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "38.4px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See Morphik in action",
      "reasoning": "Button #0, 'See Morphik in action', is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#171717), which stands out against the page's light background, making it more noticeable."
    },
    "secondary": {
      "index": 1,
      "text": "Looking for the Morphik dev platform?Go to dev.morphik.ai",
      "reasoning": "Button #1, 'Looking for the Morphik dev platform? Go to dev.morphik.ai', serves as a secondary action. It has a similar dark background (#000000) but is less prominent due to its informational nature and less action-oriented text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI solutions for back-office tasks"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```