# Morphle Labs Brand Identity A complete profile of **Morphle Labs**'s visual system — colors, typography, components, and personality — extracted from https://morphlelabs.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/morphle-labs - Machine-readable JSON: https://characterquilt.com/branding/morphle-labs.json - Per-page llms.txt: https://characterquilt.com/branding/morphle-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1E1E32 | | Accent | #022A70 | | Body Font | Sora | | Heading Font | Sora | ## Color Palette - primary: #1E1E32 - secondary: #EFC64A - accent: #022A70 - background: #151517 - textPrimary: #151517 - link: #022A70 ## Typography - primary: Sora — https://fonts.google.com/specimen/Sora - heading: Sora — https://fonts.google.com/specimen/Sora ## Visual Assets - Logo: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/672d2717202b65f5ba37f406_RoboTome%20Website%20Page%20(2).webp - Favicon: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/6319e051c787140661851756_morphole%20logo%20webclip%20image.png ## UI Components - input: background=#FFFFFF, textColor=#030303, borderColor=#CCCCCC, borderRadius=0px, shadow=none - buttonPrimary: background=#212123, textColor=#FFFFFF, borderColor=#212123, borderRadius=5px, shadow=none - buttonSecondary: background=#F9FBFF, textColor=#022A70, borderRadius=15px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: medical professionals and researchers ## Morphle Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Morphle Digital Pathology - Risk Free Return Policy Blog** - Image: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/60ccb2c49954042eff5a7bb4_blog-image-compressed.jpg - Source: https://www.morphlelabs.com/digital-pathology/risk-free-return-policy - **A Rising Tide lifts all Boats" - CMS reimbursements x Digital Pathology** - Image: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/64f87da5b95f975874d94d54_Digital%20Pathology%20riding%20the%20high%20tide.webp - Source: https://www.morphlelabs.com/blogs/cms-reimbursements-and-digital-pathology - **Morphle Digital Pathology - Blogs, Trends, Updates & more** - Image: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/64f19b84c3ff2b6eed927b2d_blog%20-%20title%20images.webp - Source: https://www.morphlelabs.com/blogs/home - **Whole Slide Imaging System: Clinical vs Research Use** - Image: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/68a14de0ae1623fcaf9c5c3f_Screenshot%202567-09-27%20at%2019.31.41.avif - Source: https://www.morphlelabs.com/knowledge/digital-pathology-slide-scanner/post/whole-slide-imaging-system-clinical-vs-research-use - **Morpholens 6 slide scanner | Morphle Digital Pathology** - Image: https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/62f6644618d02f7b444d59cb_Morpholens%206-blck%20v2%20(1).jpg - Source: https://www.morphlelabs.com/products/morpholens-6-scanner - **Digital Pathology Knowledge Hub | Education, Insights & Research** - Image: https://cdn.prod.website-files.com/5f1edaa4ba76e1f8995bb119/69418c9c2df91b182d431051_Website%20Blog%20Image%20(11).webp - Source: https://www.morphlelabs.com/knowledge/digital-pathology-slide-scanner/blogs?d858b6b1_page=2 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Sora", "role": "heading" } ], "colors": { "primary": "#1E1E32", "secondary": "#EFC64A", "accent": "#022A70", "background": "#151517", "textPrimary": "#151517", "link": "#022A70" }, "typography": { "fontFamilies": { "primary": "Sora", "heading": "Sora" }, "fontStacks": { "heading": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "body": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ] }, "fontSizes": { "h1": "15px", "h2": "15px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#030303", "borderColor": "#CCCCCC", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#212123", "textColor": "#FFFFFF", "borderColor": "#212123", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F9FBFF", "textColor": "#022A70", "borderRadius": "15px", "borderRadiusCorners": { "topLeft": "15px", "topRight": "15px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/672d2717202b65f5ba37f406_RoboTome%20Website%20Page%20(2).webp", "favicon": "https://cdn.prod.website-files.com/5f1edaa4771fe4544f40d0bb/6319e051c787140661851756_morphole%20logo%20webclip%20image.png", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get Quote", "reasoning": "The 'Get Quote' button is likely the primary CTA due to its action-oriented text, which aligns with a business goal of generating leads or inquiries. It stands out more than the 'Submit' button, which is typically secondary or form-related." }, "secondary": { "index": 2, "text": "+", "reasoning": "The '+' button is selected as secondary because it has a different color group and serves a functional purpose, likely related to zooming or adjusting views, which is less critical than the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "medical professionals and researchers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```