# MorphoAI Brand Identity

A complete profile of **MorphoAI**'s visual system — colors, typography, components, and personality — extracted from https://morpho.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/morphoai
- Machine-readable JSON: https://characterquilt.com/branding/morphoai.json
- Per-page llms.txt: https://characterquilt.com/branding/morphoai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0303AB |
| Accent | #FF661F |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #0303AB
- accent: #FF661F
- background: #FFFFFF
- textPrimary: #FF661F
- link: #FF661F

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://images.squarespace-cdn.com/content/v1/67db76d01483f203a69a1fbe/78b1d51f-675d-41bb-84e2-079cd074b04e/vf+ChatGPT+Image+May+8%2C+2025%2C+04_59_54+PM+%281%29.png?format=1500w
- Favicon: https://assets.squarespace.com/universal/default-favicon.ico
- Social card (og:image): http://static1.squarespace.com/static/67db76d01483f203a69a1fbe/t/681df7ee4e02d36ac9dcb0eb/1746794478875/vf+ChatGPT+Image+May+8%2C+2025%2C+04_59_54+PM+%281%29.png?format=1500w

## UI Components

- buttonPrimary: background=#0303AB, textColor=#FFFFFF, borderRadius=300px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## MorphoAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **MorphoAI**
  - Image: https://images.squarespace-cdn.com/content/v1/67db76d01483f203a69a1fbe/ae18cf40-593c-405e-9951-d559fed8265c/MorphoAI+logo+final.png
  - Source: https://www.morpho.ai/
- **How MorphoAI Is Automating the Hardest Part of Hardware Engineering**
  - Image: https://hiretop.com/content/images/2025/11/MorphoAI-min.png
  - Source: https://hiretop.com/blog4/morphoai-accelerates-robot-development/
- **Morpho AI Solutions Begins Offering the Duranta Analog Meter Remote  Monitoring and Automatic Analysis Service Used by the Digital Agency in Its  Analog Regulation Revision Project | News | Morpho, Inc**
  - Image: https://www.morphoinc.com/zwj675qzb/wp-content/uploads/2024/04/4Feature.png
  - Source: https://www.morphoinc.com/en/news/20240416-jpr-mais_duranta
- **Thrilled to be in great company with the rest of Forbes 30u30 this year,  and announce our seed and grant, bringing our funding to $6M+  https://lnkd.in/gzt4Yrjh Andrew Spielberg MorphoAI | Ayna Arora |**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQFzL-_0zBDKbg/feedshare-shrink_2048_1536/B56Zrf3yeNJsAw-/0/1764692535824?e=2147483647&v=beta&t=1U11lgmjWi6PLbafuSdevAMB2hsgqTnT01s5T9noJv0
  - Source: https://www.linkedin.com/posts/aynaarora_thrilled-to-be-in-great-company-with-the-activity-7401656966965862401-CiNK
- **Thrilled to work with ABB! | MorphoAI**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQFg7lp27SUjEQ/feedshare-shrink_800/B4EZ2Z9gjKIoAc-/0/1776404531731?e=2147483647&v=beta&t=BDYXfFt1hl9G24WAkPHY6XThxe_4ojLfTAJVOr99JRM
  - Source: https://www.linkedin.com/posts/morphoai_thrilled-to-work-with-abb-activity-7452599523874508800-rR9o
- **MorphoAI | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQH_61II5PMb8w/feedshare-shrink_800/B4EZnn3atBGUAk-/0/1760531689058?e=2147483647&v=beta&t=FvG4PRbSsPSDn01-vh9OZ69W4_DhZT9u17Q-LPp8P-U
  - Source: https://www.linkedin.com/company/morphoai

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0303AB",
    "accent": "#FF661F",
    "background": "#FFFFFF",
    "textPrimary": "#FF661F",
    "link": "#FF661F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Roboto"
      ]
    },
    "fontSizes": {
      "h1": "52.1px",
      "h2": "52.1px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0303AB",
      "textColor": "#FFFFFF",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/67db76d01483f203a69a1fbe/78b1d51f-675d-41bb-84e2-079cd074b04e/vf+ChatGPT+Image+May+8%2C+2025%2C+04_59_54+PM+%281%29.png?format=1500w",
    "favicon": "https://assets.squarespace.com/universal/default-favicon.ico",
    "ogImage": "http://static1.squarespace.com/static/67db76d01483f203a69a1fbe/t/681df7ee4e02d36ac9dcb0eb/1746794478875/vf+ChatGPT+Image+May+8%2C+2025%2C+04_59_54+PM+%281%29.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "MorphoAI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, matches the brand name 'MorphoAI', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Skip to Content",
      "reasoning": "Button #0 uses the brand's primary color (#0303AB) and is labeled as a primary button in the class name, indicating it is the main call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Button #1 does not have a meaningful label or appearance of a secondary CTA. It appears to be a placeholder or misconfigured element."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, matches the brand name 'MorphoAI', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```