{
  "name": "Move Loot",
  "slug": "move-loot",
  "domain": "http://moveloot.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Helvetica Neue",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#000000",
      "accent": "#4183C4",
      "background": "#F1F1F1",
      "textPrimary": "#4183C4",
      "link": "#4183C4"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica Neue",
        "heading": "Helvetica Neue"
      },
      "fontStacks": {
        "heading": [
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "60px",
        "h2": "60px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {},
    "images": {
      "favicon": null,
      "ogImage": null
    },
    "__llm_logo_reasoning": {
      "selectedIndex": -1,
      "reasoning": "No valid brand logo - only tiny/invisible/UI icons. The page is a GitHub Pages error page, not representing a specific brand.",
      "confidence": 0.2,
      "rejected": true,
      "source": "llm"
    },
    "personality": {
      "tone": "professional",
      "energy": "low",
      "targetAudience": "unknown"
    },
    "designSystem": {
      "framework": "unknown",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0,
      "colors": 0.9,
      "overall": 0.45
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": -1,
          "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. The page is a GitHub Pages error page, not representing a specific brand.",
          "confidence": 0.2
        }
      },
      "buttonClassification": {
        "llmCalled": false,
        "llmSucceeded": false
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/f4418c66a6.webp",
      "alt": "Move Loot co-founders power start-up's growth",
      "source_url": "https://www.usatoday.com/story/money/business/2014/11/17/baverman/18965353/",
      "image_url": "https://www.usatoday.com/gcdn/-mm-/6b306ea5cb01a7de88709fda105bbe8a554baccf/c=0-26-1997-1154/local/-/media/USATODAY/USATODAY/2014/11/14/635515752069034810-XXX-Move-Loot-04.JPG",
      "width": 1997,
      "height": 1128,
      "bytes": 270147,
      "query": "\"Move Loot\" ad",
      "query_suffix": "\"Move Loot\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/ece2698dd0.webp",
      "alt": "Move loot arrives in the Triangle with a new way to buy and sell used  furniture - ABC11 Raleigh-Durham",
      "source_url": "https://abc11.com/post/move-loot-arrives-in-the-triangle-with-a-new-way-to-buy-and-sell-used-furniture/363978/",
      "image_url": "https://cdn.abcotvs.com/dip/images/364795_102414-wtvd-ms-move-loot-post.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 968672,
      "query": "\"Move Loot\" report",
      "query_suffix": "\"Move Loot\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/f8311b5196.webp",
      "alt": "Move Loot UX Design — BC",
      "source_url": "http://www.bclendenen.com/move-loot",
      "image_url": "https://images.squarespace-cdn.com/content/v1/553bf7efe4b066b8cc4b3e8e/1433222194634-0PSJV1OO0ITRV8LREZUN/MoveLoot-mockup.png?format=1500w",
      "width": 1500,
      "height": 871,
      "bytes": 553442,
      "query": "\"Move Loot\" landing page",
      "query_suffix": "\"Move Loot\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/1cfd6b1266.webp",
      "alt": "Move Loot Design — Shirley Wong",
      "source_url": "http://www.heyshirley.com/move-loot-1",
      "image_url": "https://images.squarespace-cdn.com/content/v1/52e5e575e4b07d33024a09b0/127a962e-f44e-4a34-8a42-b4c44df14b3b/Artboard.png",
      "width": 2134,
      "height": 915,
      "bytes": 360612,
      "query": "\"Move Loot\" ad",
      "query_suffix": "\"Move Loot\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/0a6c484c76.webp",
      "alt": "help] Move or resize loot pop-up notifications? : r/WowUI",
      "source_url": "https://www.reddit.com/r/WowUI/comments/1o2wfxx/help_move_or_resize_loot_popup_notifications/",
      "image_url": "https://preview.redd.it/help-move-or-resize-loot-pop-up-notifications-v0-z0aiapzu89uf1.png?width=640&crop=smart&auto=webp&s=482e2f53f075f93d9bdb45143d5076bf46d6775f",
      "width": 640,
      "height": 360,
      "bytes": 76015,
      "query": "\"Move Loot\" report",
      "query_suffix": "\"Move Loot\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/move-loot/5bc58f7216.webp",
      "alt": "Move Loot UX Design — BC",
      "source_url": "http://www.bclendenen.com/move-loot",
      "image_url": "https://images.squarespace-cdn.com/content/v1/553bf7efe4b066b8cc4b3e8e/1433288312954-JE9QP204JOY6POQLBUSK/image-asset.png",
      "width": 454,
      "height": 634,
      "bytes": 172624,
      "query": "\"Move Loot\" landing page",
      "query_suffix": "\"Move Loot\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    },
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/move-loot",
  "agent_instructions": "You are designing or implementing in Move Loot's brand identity.\n\n# Brand profile\n- Company: Move Loot\n- Source: http://moveloot.com\n- Color scheme: light\n\n# Colors\n- primary: #000000\n- accent: #4183C4\n- background: #F1F1F1\n- textPrimary: #4183C4\n- link: #4183C4\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap\">\n\n# UI Components\n\n\n# Brand voice\n- Tone: professional\n- Energy: low\n- Audience: unknown\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/move-loot.json",
  "page_markdown": "# Move Loot Brand Identity\n\nA complete profile of **Move Loot**'s visual system — colors, typography, components, and personality — extracted from http://moveloot.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/move-loot\n- Machine-readable JSON: https://characterquilt.com/branding/move-loot.json\n- Per-page llms.txt: https://characterquilt.com/branding/move-loot/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #000000 |\n| Accent | #4183C4 |\n| Body Font | Helvetica Neue |\n| Heading Font | Helvetica Neue |\n\n## Color Palette\n\n- primary: #000000\n- accent: #4183C4\n- background: #F1F1F1\n- textPrimary: #4183C4\n- link: #4183C4\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\n## Brand Personality\n\nTone: professional · Energy: low · Audience: unknown\n\n## Move Loot Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Move Loot co-founders power start-up's growth**\n  - Image: https://www.usatoday.com/gcdn/-mm-/6b306ea5cb01a7de88709fda105bbe8a554baccf/c=0-26-1997-1154/local/-/media/USATODAY/USATODAY/2014/11/14/635515752069034810-XXX-Move-Loot-04.JPG\n  - Source: https://www.usatoday.com/story/money/business/2014/11/17/baverman/18965353/\n- **Move loot arrives in the Triangle with a new way to buy and sell used  furniture - ABC11 Raleigh-Durham**\n  - Image: https://cdn.abcotvs.com/dip/images/364795_102414-wtvd-ms-move-loot-post.jpg\n  - Source: https://abc11.com/post/move-loot-arrives-in-the-triangle-with-a-new-way-to-buy-and-sell-used-furniture/363978/\n- **Move Loot UX Design — BC**\n  - Image: https://images.squarespace-cdn.com/content/v1/553bf7efe4b066b8cc4b3e8e/1433222194634-0PSJV1OO0ITRV8LREZUN/MoveLoot-mockup.png?format=1500w\n  - Source: http://www.bclendenen.com/move-loot\n- **Move Loot Design — Shirley Wong**\n  - Image: https://images.squarespace-cdn.com/content/v1/52e5e575e4b07d33024a09b0/127a962e-f44e-4a34-8a42-b4c44df14b3b/Artboard.png\n  - Source: http://www.heyshirley.com/move-loot-1\n- **help] Move or resize loot pop-up notifications? : r/WowUI**\n  - Image: https://preview.redd.it/help-move-or-resize-loot-pop-up-notifications-v0-z0aiapzu89uf1.png?width=640&crop=smart&auto=webp&s=482e2f53f075f93d9bdb45143d5076bf46d6775f\n  - Source: https://www.reddit.com/r/WowUI/comments/1o2wfxx/help_move_or_resize_loot_popup_notifications/\n- **Move Loot UX Design — BC**\n  - Image: https://images.squarespace-cdn.com/content/v1/553bf7efe4b066b8cc4b3e8e/1433288312954-JE9QP204JOY6POQLBUSK/image-asset.png\n  - Source: http://www.bclendenen.com/move-loot\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#000000\",\n    \"accent\": \"#4183C4\",\n    \"background\": \"#F1F1F1\",\n    \"textPrimary\": \"#4183C4\",\n    \"link\": \"#4183C4\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica Neue\",\n      \"heading\": \"Helvetica Neue\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"60px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {},\n  \"images\": {\n    \"favicon\": null,\n    \"ogImage\": null\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": -1,\n    \"reasoning\": \"No valid brand logo - only tiny/invisible/UI icons. The page is a GitHub Pages error page, not representing a specific brand.\",\n    \"confidence\": 0.2,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"low\",\n    \"targetAudience\": \"unknown\"\n  },\n  \"designSystem\": {\n    \"framework\": \"unknown\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0,\n    \"colors\": 0.9,\n    \"overall\": 0.45\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": -1,\n        \"selectedLogoReasoning\": \"No valid brand logo - only tiny/invisible/UI icons. The page is a GitHub Pages error page, not representing a specific brand.\",\n        \"confidence\": 0.2\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false\n    }\n  }\n}\n```\n"
}