# Mozper Brand Identity

A complete profile of **Mozper**'s visual system — colors, typography, components, and personality — extracted from https://www.mozper.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mozper
- Machine-readable JSON: https://characterquilt.com/branding/mozper.json
- Per-page llms.txt: https://characterquilt.com/branding/mozper/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #585987 |
| Accent | #220D88 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #585987
- secondary: #6441E6
- accent: #220D88
- background: #FFFFFF
- textPrimary: #220D88
- link: #220D88

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.mozper.com/wp-content/uploads/2024/01/mozper.svg
- Favicon: https://www.mozper.com/wp-content/uploads/2022/06/cropped-favicon-32x32.png
- Social card (og:image): https://www.mozper.com/wp-content/uploads/2023/06/Mozper_Logo.jpg

## UI Components

- buttonPrimary: background=#220D88, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFF3D9, textColor=#220D88, borderColor=#220D88, borderRadius=15px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: parents and children interested in financial education

## Mozper Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mozper – Educação financeira para seus filhos na era digital**
  - Image: https://webstg.mozper.com/wp-content/uploads/2024/01/categories.png
  - Source: https://webstg.mozper.com/
- **Blog - Mozper**
  - Image: https://www.mozper.com/wp-content/uploads/2024/12/blog_retrospectiva-e-planejamento-25.png
  - Source: https://www.mozper.com/br/blog
- **5 motivos pelos quais a educação financeira é importante - Mozper**
  - Image: https://www.mozper.com/wp-content/uploads/2023/04/pexels-malte-luk-5310565-scaled.jpg
  - Source: https://www.mozper.com/br/blog/5-motivos-pelos-quais-a-educacao-financeira-e-importante
- **Blog - Mozper**
  - Image: https://www.mozper.com/wp-content/uploads/2024/11/Ensinando-financas-aos-filhos-nas-festas-de-fim-de-ano-2.png
  - Source: https://www.mozper.com/br/blog
- **Mozper lança rendimento na Poupança de 8,4% ao ano - Mozper**
  - Image: https://www.mozper.com/wp-content/uploads/2023/08/kids_phone_saving-scaled.jpg
  - Source: https://www.mozper.com/br/blog/mozper-lanca-rendimento-na-poupanca
- **Por que dar um cartão para seus filhos? - Mozper**
  - Image: https://www.mozper.com/wp-content/uploads/2023/09/Pq-dar-um-cartao-scaled.jpg
  - Source: https://www.mozper.com/br/blog/por-que-dar-um-cartao-para-seu-filho

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#585987",
    "secondary": "#6441E6",
    "accent": "#220D88",
    "background": "#FFFFFF",
    "textPrimary": "#220D88",
    "link": "#220D88"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#220D88",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFF3D9",
      "textColor": "#220D88",
      "borderColor": "#220D88",
      "borderRadius": "15px",
      "borderRadiusCorners": {
        "topLeft": "15px",
        "topRight": "15px",
        "bottomRight": "15px",
        "bottomLeft": "15px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.mozper.com/wp-content/uploads/2024/01/mozper.svg",
    "favicon": "https://www.mozper.com/wp-content/uploads/2022/06/cropped-favicon-32x32.png",
    "ogImage": "https://www.mozper.com/wp-content/uploads/2023/06/Mozper_Logo.jpg",
    "logoHref": "https://www.mozper.com/mx/",
    "logoAlt": "Mozper"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Mozper' in the alt text. It is also located at the top of the page, which is typical for a main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Próximamente",
      "reasoning": "Button #1 uses the brand's vibrant blue color (#220D88), which is a strong indicator of a primary call-to-action. The text 'Próximamente' suggests an action-oriented purpose."
    },
    "secondary": {
      "index": 2,
      "text": "Si, acepto las cookies",
      "reasoning": "Button #2 is from a different color group (#FFF3D9) and serves a secondary function related to cookie acceptance, making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "parents and children interested in financial education"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Mozper' in the alt text. It is also located at the top of the page, which is typical for a main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```